How do you know what to write in your blog? Think about your audience and what they want to know. What obstacles do they face? How can you help them overcome those obstacles?
You need to provide information on 2 levels:
- Holistic, strategic knowledge
- Details, tools, and techniques
When you provide valuable holistic, strategic knowledge, you’ll be seen as a thought leader, an expert. That’s because experts focus on the big picture. Make sure some of your blog posts cover the big picture.
On the other hand, people need details so they can act. They need steps they can follow. This helps people progress.
So, balance your blog posts between big and small. Provide both. Maybe 50-50 is a good balance, but it depends on your topic. If your topic is technical, you’ll probably need to provide more details.
One way to know what your readers want is to survey them. You can try SurveyGizmo or SurveyMonkey, which are free up to a certain number of responses. You can get unlimited responses if you use a Google Drive form. Ask them directly what types of information they want to know and then provide it. Their answers may be different from what you expect!
How do you balance your blog posts?