When you want to start a new Internet business, an all-important question is, “What should my domain name be?”
I’ve discovered a secret to choosing a domain name, so read on!
Your domain name is important because it is considered in Search Engine Optimization (SEO). So, if your domain name contains words that people search for, your website may appear higher on the list of results.
Another reason that your domain name is important is that it should be easy to remember. This helps people return and tell their friends about it.
The 3 domain name types
But using keywords is not the only way to go. In fact there are 3 types of domain names and any one of them can succeed.
|Your name||Used when a business is based on one’s ideas, creativity, work. Use when you want to become an Internet star!||johnassaraf.com, markvictorhansen.com, ellenfinkelstein.com||Creates a personal connection, lets you become a well-known personality. Ideal for authors, musicians, etc.||Hard to sell, may seem small and less professional|
|Keywords||Contains keywords that people search for, related to your business||problogger.net, bigstockphoto.com||Helps SEO, yo can sell it, more professional if you want to go big||Impersonal, doesn’t create a connection with you|
|Trade name||An easy-to-remember trade name||Amazon, Yahoo, Google.||Easiest to sell, easy to remember. May have coolness value.||Hard to choose the right one, most short names are taken, you may have to buy one.|
For most people starting a 1-person business, I recommend either type 1 or 2. Use your name if you want to become an Internet star! Otherwise, use keywords.
The secret to a great domain name
Let’s say that you decide to use keywords. But your keywords aren’t available! I recommend always (or almost always) going with .com for a domain name, so forget trying .net or anything else–.com is just to automatic with Internet surfers.
Here’s my secret technique!
- Come up with 2 great keywords that make a good phrase.
- Add a 3rd word that isn’t related, but is general enough to apply to almost anything.
For example, a friend/student wanted a website on Internet Marketing. It’s a tough one, because so many other people want that topic, too. I realized that there were 4 synonyms:
- Internet marketing
- Web marketing
- online marketing
So we looked for a 3rd word that she could add to any of these. We ended up with “star.” Her final choice was www.webmarketingstar.com. That’s an excellent domain name. It’s clear what it refers to, will help her SEO, is easy to remember, and sounds great!
Here are some words you can add:
What words do you think could apply to a lot of different websites? How did you choose your domain name? Leave a comment!