You must have noticed that sometimes you have enough time and other times, you don’t.
Your tasks don’t flow in an even stream; sometimes you’re too busy and other times you have some time for projects.
One aspect of automating is to schedule blog posts and email newsletters so that you can do them when you have time. For example, you can create your blog posts and newsletters on Monday, but publish them on Tuesday.
You can even pre-write many blog posts and newsletters and schedule them throughout the week or month! How cool is that?
Should you create a blogging calendar?
Some bloggers create a blogging calendar, even for the entire year, and stick to that.The calendar lists the blog title, and perhaps a short description, with the projected date of publication. But there are pluses and minuses.
- On the plus side, when you have a calendar, you always know what to write about. If you have difficulty thinking of a blogging topic, I recommend creating a calendar. Run through everything you know that your target market needs to know, break it up into topics, and break the topic into smaller bites for each blog post. Go through a year like that and you’ll have amazing content that will attract people who need to know what you know.
- On the minus side, I don’t believe you should stick to a calendar completely. You should always be open to writing blog posts that answer questions that your readers ask you. And you should also always be open to writing blog posts about issues that come up in the news or in your field. When an issue becomes a hot topic, you should write about it, because people are interested in it now — that’s how it becomes a hot topic.
How to schedule blog posts
- In the Publish box on the right of your WordPress Dashboard, click the Edit link after “Publish Immediately.”
- Set the desired date of publication in the boxes you see here.
- Click OK.
The post will appear on your blog’s home page at the date and time you specified.
How to schedule email newsletters
Your email service should allow you to schedule the sending of a newsletter at a later time or date. In fact, you should almost always use the scheduling feature because you want your newsletter to arrive in your subscribers’ Inbox at a time when they are most likely to read it.
That time may vary, based on your target market. For example, if your target market is business people who read your newsletter at work, you don’t want to send out your newsletter on Sunday! Most experts say that Tuesday is the best day, around 10am. Tuesday, Wednesday and Thursday are considered much better than Monday or Friday, when people are more rushed.
You can check the open rates of your emails to see what day and time has worked best for you.
In MadMimi, the email service I use, there’s a Schedule This to Send Later button. When I click it, there’s a box to specify the time and day, as well as a button that opens a calendar and list of times. Once I schedule the newsletter, it goes out by itself at the right time, no matter what I’m doing!
Scheduling is great for vacations and travel
Part of the gift of Internet marketing is the fact that you can do it anywhere and any time. If you’re going on vacation or traveling, you can make sure that your business continues to function.
Do you schedule blog posts and newsletters? How does it work for you?