In yesterday’s post, I talked about increasing your email list by offering a free download. I also mentioned the web form that visitors complete to subscribe to your list and get their free download.
Most often, you see this web form at the upper-right corner of a website — on the home page, on each blog post page, and on most other pages.
BUT, sometimes you have the opportunity to send a potential subscriber to your website specifically to subscribe.
AND, if you simply send people to your home page, they might start looking around and reading your blog posts. Not half bad, but they might never get to subscribing!
What’s the solution?
It’s called a squeeze page. A squeeze page has almost nothing on it except a brief description of the benefits of subscribing and the web form. Look at my squeeze page, which you can check out here.
Notice that the page has no menus. It’s a description of why the visitor should sign up and what he or she will get. Then there’s a simple web form. That’s it.
I use a special plug-in to create my form but you can just use a web form from your email service, as I explained in yesterday’s post. Components to add are:
- A headline
- An image of the free download
- A reason to register
- The fact that they’ll get your newsletter
- The web form
You might also want to tell them that you won’t share their contact information and remind them to watch for a confirmation email.
How to send people to your squeeze page
You can market your free download just like you market your blog posts. Here are some ways to drive traffic to your squeeze page:
- In social media posts
- In a signature below your name in forums
- A bio at the bottom of an article or guest post
You can give the link to people you come in contact with, whether in person or online. You can even create ads sending people to a squeeze page.
You can create multiple squeeze pages for multiple downloads. Marketers find that having multiple free downloads increases subscriptions. Check out my Freebies page. Here you’ll find several squeeze pages. Perhaps one of them contains just the download that you are looking for.
Do you have a squeeze page? If so, how did you create it? If not, create one today! Leave a comment to share your experience!