A great way to use webinars is to give a live course. By live, I mean that you and the audience are at the event at the same time. This is sometimes called synchronous. (Non-synchronous would be an event that you tape and that the audience watches later.)
A good webinar service will allow you to do the following:
- Show live video of yourself (if you want — it’s optional) using a webcam
- Ask and answer questions, either via chat or voice
- Give polls and show the audience the results
- Show PowerPoint slides, including simple animation (quick, complex animation may seem jerky)
- Show websites, software, and anything else you can display on your screen (called screensharing)
- Draw on the screen / highlight your cursor
For example, when I give a webinar course, I’m constantly answering audience questions. I often show how to do PowerPoint slide makeovers, going out of Slide Show view and making changes in front of their eyes. Or showing how to create an effect on a slide in response to a question. Or for this website, showing how to do a task in WordPress.
A blended option worked well for me
I want to share with you a special tip that worked especially well for me. I gave a course that was partially recorded and partially live. Each week I pre-recorded a lesson and sent course participants the link to the recording. Then, at the end of that week, I did a live Q&A and makeover session. This went of for 4 weeks, so it was 8 sessions in all.
This gave attendees the flexibility to watch the prerecorded session at their convenience — and they could watch the recording of the live session too, if necessary. (Of course, if they did that, they lost the opportunity to ask questions.)
For me it was great because while I gave extra value with 8 sessions, I also had the flexibility of when to prerecord 4 of them.
But the best part was that I was able to easily package the 4 prerecorded sessions into a self-study course that I could sell continuously afterwards. This type of evergreen product allows for passive income. It’s also easy for affiliates to market whenever they want, rather than under the deadline of a launch.
If you’ve given a webinar-based course, share your experience with it in the comments!