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internet-marketing-start-joint-venture-partnership-1 resizedThis is the 4th week of the Ultimate Blog Challenge and this week I’ll be talking about how you can supercharge your business with events and partnerships.

Have you been trying to grow your list so you can sell more products or get more clients? Has it been slow going? Let me tell you about two experiences of mine.

1. Over 4 years ago, I created a multi-speaker event called Outstanding Presentations Workshop. I invited people from my list and used social media as well. It was a free event with 7 speakers. Over 1,700 people signed up. I did it again the next year and over 3,000 people signed up!

Over those 2 years, my email list grew by 3,000 and went over 10,000 for the first time.

2. Last year, I created a course called High-Persuasion PowerPoint Presentation Program. The second time I taught it, I got several affiliates to help me market it — and 2 had large, responsive lists. Not only did they help me sell almost 94 seats at $97 each, the people they brought it added over 1,000 people to my email list — all in 2 weeks!

Wouldn’t you like to get results like that? I’m not saying that this happens to me all the time, but those experiences have made it clear to me that events and partnerships are crucial to growing an online business.

You simply can’t grow by yourself — you need to work with others. That’s called partnering. And one of the best ways of partnering is by creating events — free webinars and multi-speaker events are especially powerful.

Who makes a good partner?

You’re looking for people who serve the same target market but offer different products or services. For example, since I teach presenters how to design PowerPoint slides, I have partnered with speaking skills coaches who don’t cover PowerPoint at all.

How to find partners

In my experience, you need to be constantly working on finding partners. You do it by developing relationships over time. A great way to shortcut this process is to go to a live event. I met both of my affiliate partners for my persuasion course at a conference in Atlanta.

But with persistence, you can find people online. Here are some techniques you can use:

  • Look for potential partners in LinkedIn groups.
  • Join affiliate programs and try to sell the products. Then you can ask those marketers to become your affiliates, even if you didn’t sell very much.
  • If you get an email with an offer of a product, offer to become an affiliate. Then use the previous technique to follow up.

Here’s a free way to find partners!

I have a private LinkedIn group, called “Grow Your List with Partnerships.” It’s a place to find people in your target market. Currently we have the following markets:

  • Baby boomers
  • Women
  • Coaches
  • Solopreneurs/Small Business Owners
  • Internet marketers
  • Health

You can also create your own target market if one of the above doesn’t work for you.

Here are the 4 steps to finding a partner in this group:

  1. Find a discussion for your target market or create a new one. I’ve started a few for you. Please don’t start a new discussion except for a specific target market and then use the existing ones as a guide.
  2. Add a comment there with your 1) URL, 2) what you offer, 3) any details about your target market, and 4) the name of your free report
  3. Search for others in your target market. Note: Before contacting someone, check out the person’s website and sign up for the person’s free report.
  4. If you like what you see, start a conversation! Make a suggestion for a way to partner.

To join, go to LinkedIn and click Network, Groups at the top. Then enter Grow Your List with Partnerships in the search box. When you find the group, click it and click the Join Group button. I’ll respond by approving your request and then you’ll be able to use the 4 steps to find partners.

I look forward to seeing you there!

How to approach a potential partner

Don’t approach a partner until you’re ready! You can start with 2 non-financial techniques that are easy to implement:

  • Suggest cross-recommending each others’ free downloads. Then you would each write something in your newsletter about the other and include a link.
  • Ask if you can write a guest blog post. This will include a bio at the beginning or end with a link back to your website.

When you’re ready to go further, read this post, Are you ready to partner with other entrepreneurs? to see what you need to have in place to create a money-making partnership.


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    1 Response to "Grow Your Online Business: Day 22 (Ultimate Blog Challenge) Why you need to partner with others"

    • Pamela Jacob

      Great Article – I am going to book mark it. You and I have businesses that are complimentary. My blog Surviving Life was born out of my love for writing. My actual business is Artista Design I have two business blogs as well. KUDO’s

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