When it comes to creating products, you need to use tools for recording and editing video or audio files. Personally, I write so much about PowerPoint and graphics, that I stick with video so I can show readers what I’m talking about. For that reason, I rarely use audio files, except to insert them into video.
Here are the tools that I recommend.
If you already have PowerPoint, you’re in luck, because it’s a great tool for creating webinars and videos. You can create slides, with or without animation. Then choose File, Send & Save or Export to create a video.
PowerPoint is the easiest way to create animation. The other tools are more complex and sometimes pricey. I have LOTS of blog posts on how to animate in PowerPoint on my ellenfinkelstein.com website.
Camtasia is a screen-capturing tool. You can record videos of anything that’s on your screen, such as software or web pages. It isn’t cheap, but if you buy it, you’ll soon wonder how you lived without it.
Camtaisa is also a great video editing program and offers lots of bells and whistles — you can add captions, hotspots, transitions, and more. It also includes a library of preset animations.
When you’re done recording and editing, you publish to video. Camtaisa comes with its own video player and gives you the code you need to embed video on your website. However, if you have WordPress, you can use WordPress’ internal video player.
I’ve researched and tested SO many webinar services and I always come back to GoToWebinar. (This is an affiliate link.) However, it’s expensive ($99/month) and you might find that another less expensive service meets your needs, especially if you don’t anticipate having large crowds.
Besides using GoToWebinar for the obvious purpose of delivering live webinars, you can use it to record your screen (much like Camtasia). In other words, you can crate a webinar with no one in attendance, just for the purpose of creating a product. However, it doesn’t offer the ability to edit your videos.
Delivering your course
Once your video is complete, you can create a delivery page that contains one or more videos. WordPress now embeds video easily. Just choose Add Media, upload the video and choose to embed it in the box on the right.
You may want to protect this page. If you don’t people who buy your course can easily give other people the URL. No protection is fool-proof — even if people have to log in, they can give that information to others, but something is better than nothing. Some tools recognize when someone tries to log in from a new location.
The most common way to protect a page is with membership site software. I use Digital Access Pass. There are many other options, as well. I like Digital Access Pass because of the many features and excellent technical support. Membership site software involves a learning curve, so look for one with great tutorials and support.
What tools do you use to create products? Or haven’t you gotten there yet? Leave a comment and share!