Yesterday I talked about creating your first product, perhaps an e-book. But e-books are usually inexpensive products; it’s hard to get more than $19.95 for one.
If you want to make more money, you’ll need to come up with more expensive products and one common type of product is a course.
Do you think of yourself as a teacher? Do you have a lot to offer?
Then perhaps you’re ready to create your first course!
What type of course?
A course can be:
- Live or pre-recorded — or a combination of the two
- Video, audio, or printed (a workbook). You can even deliver a course via email autoresponders.
- Can include a discussion group (perhaps a private Facebook group or a forum on a membership site)
Your course can be short or long. If it’s live, you can schedule sessions once a week or 2-3 times per week, during the day or in the evening — or on the weekend. It all depends on what works for you and your attendees.
Even if your course is live, you’ll need to record it, because not every course participant will be able to make every session. Tomorrow I’ll talk about some of the technology you can use for creating courses.
How to create a course
A course is similar to an e-book. Instead of chapters you have sessions. Pick a topic and divide it into sections. You can even create a 1-session course, which would normally be a webinar. My first courses were webinars. Then I moved on to a series of webinars.
Here’s a procedure you can use to develop your course:
- Write out a script for your course.
- Speak it out as if you’re giving the course and time yourself. Courses usually start and end at a specific time and without timing it in advance, you’ll have no idea if you have too much material, too little, or just the right amount.
- Unless you’re doing an audio-only course, you’ll want to create slides with PowerPoint or similar software. Don’t just put your text on the slides — people will find it boring and will read ahead of you. Instead, create slides with a title and a photo — or sometimes a graph or diagram — whatever makes your point clear.
- If you’ll be giving the course live, you should practice. It’s time-consuming but the results will be better. Remember that you’ll need to record the course and you want it to come out smooth without too many bloopers. Once you’ve done a few courses, the process will be quicker.
If you record the course in advance, you’ll be able to edit it to cut out any mistakes or long pauses. For this reason, recording in advance is a good way to create your first course.
How to package a course
Because you’ll be charging a significant amount for your course — $47, $97, $197 or even more are typical prices — you need to provide a lot of value. For this reason, it’s common to add bonuses. You can add in other, less expensive products that you have, such as e-books.
If you don’t have anything else and you expect the course to be fairly small, you can add some personal coaching or consulting time. Or you can create a worksheet.
When your course is created, write a sales page, and start selling!
Have you created a course? How did you structure and deliver it? What format did you use? Leave a comment!