In my Day 2 video of this Grow Your Online Business series, I explained the 5 important elements that you need on your home page. Today, I’ll explain to you why your home page isn’t your most important page.
Your home page is important, but not as important as you think. That’s because it doesn’t get much traffic. It might even get more traffic than any one page, but the part of your website that gets the most traffic is….
Here are the percentages of traffic for the top 10 pages of this website in the last 30 days. My home page had the most visits, but compare that to the blog’s main page and the total of individual blog posts. Put together, the blog had 80% of my traffic and my home page had only 20%! I bet that your traffic statistics are similar.
Why does your blog get so much traffic?
That’s easy to answer and you probably know yourself. When you write a blog post, you promote it in your newsletter and social media. You send people (or should) to the permalink, which is the link to the blog post’s individual page, so that’s where they end up. That’s a good thing, because you want people to see the content you’ve written.
In addition, some people might arrive at your website by searching for the answer to a specific question. If they do, they’ll arrive at the page that contains the answer, because that’s what the search engines will provide. This type of traffic is golden because it brings new people to your website.
What should you do to get the most value from your blog?
When people arrive at a blog post, you want them to see valuable content. But you want them to come back, so you need the following:
- An opt-in form: This form allows people to subscribe to your newsletter. Without this, many new people will never see your blog again — they’ll forget where they saw that fantastic blog post! The opt-in form should be on the right at the top, because this is where people expect to find it. Don’t be creative here — make it easy for people to sign up. You may want to experiment with a pop-up form, one that hovers over the bottom of the page, or an opt-in form at the end of each post. You can also put text at the bottom of each post that encourages people to subscribe. WordPress has plug-ins for all of these possibilities.
- A call to engage. At the end of each post, ask people what they think and encourage them to comment.
Were you surprised by these statistics? Have you checked out yours? What do you do to optimize the value you get from your blog? Leave a comment!