To keep people on your list — and attract new people — you need a newsletter that contains valuable information. But there are also technical issues like design and layout.
Here are some resources to help you create a newsletter that grows and grows.
Design your visual layout and content structure
Your visual layout makes your newsletter easy to read, but your content structure helps create avid followers who want to read your newsletter every time it comes out.
Here are some comments I’ve received about one of my newsletters:
“I don’t always have time to read your newsletters, but I save them for when life isn’t so crazy. I always find something I can use!” – Nancy Ellefson, Educational Specialist, Minnesota Pollution Control Agency.“Your material is brilliant. There is SO much of re- hashing of stuff out there and yours is fresh… you are one of the few resources I recommend.” -Tracy Scott
“Just wanted to say thank you because each e-letter is a gem.” Tara Majumdar
“Over the years, I have always looked forward to your newsletters and the wonderful instruction and tips that you have provided so kindly to an immense audience.” Richard G. Hodges
Use your newsletter to sell
- Include a promotion in each newsletter
- Send a promotion-only email between newsletters
- Use autoresponder emails to sell products to new subscribers
- Announce free events that increase your reputation or contain a pitch for a paid product