I see lots of programs on finding your “why.” This means that you should figure out why you are in business, the deep-down real reason that motivates you.
The idea is that when you know why you’re doing something, you’ll have a deep motivation that drives you to action.
This is a big thing with coaches. It goes something like this.
Why are you in business?
To make more money.
Why do you want to make more money?
So I can improve my life.
Why do you want to improve your life? What would your ideal life look like?
I would be able to take more vacations. I’d be able to give my family the things they want. I could donate money to causes I believe in.
Why do you want those things?
To make my family happy, to make others happy, to make me happy.
Supposedly, when you “realize” this, you’ll be more successful.
Really? I don’t think so.
I know this is controversial.
I think we all know that we want money for the happiness it might bring — and by the way, money doesn’t bring happiness.
The insidious side of this
I’ve seen this type of reasoning used in a sales meeting or free consultation. The next thing that happens is the coach says, “I have a program that can do just what you want, show you how to make more money so you can make your family happy and yourself happy. Can I explain how it works?”
You’re supposed to be so inspired by this vision of your ideal life that you’ll agree to anything, even if you don’t know whether it will work or not. You might know nothing about the coach except what the testimonials say. But she got you to envision your dream life, so you’ll sign on.
It’s a marketing tactic.
Why I don’t buy it
Of course, knowing why you do something is important. It’s just that it’s usually pretty obvious. And knowing why you want a certain result won’t by itself help you get there. If you wanted it before and didn’t get there, why is now different?
Instruction, guidance, personal attention, and accountability will help. But not because you know now why you want something. They work because that’s what you need:
- Instruction so you know what to do
- Guidance so you have the right strategy
- Personal attention so your plan is right for you
- Accountability to keep you on track
In fact, they’ll work even if you don’t know why you want something. If you want it, that’s enough inspiration to take action.
Go ahead and figure out your “why” if you want to, but don’t expect it to bring you any miracles. Taking action with the proper guidance is what will work.
Find your “what” and your “how” to succeed
You do need to know WHAT you want to do, what you’re good at or like, and what there’s a market for. You need to know what you know so you can decide how you can help people and what your message is.
Then, you need to know HOW to succeed. What steps do you take? What technology do you use? What strategy do you follow? How do you describe what you do so others will respond?
I coach people who have knowledge and/or experience that can help others. I show them how to get their knowledge out into the world through powerful writing and speaking. I guide them through the technology and strategy of creating an online business so they can share their message with the world and turn it into an online business.
We do spend time on the message, the target market (who you can help), and what their problem is. We don’t spend time on the “why.”
If this resonates with you, check out my Reach the Stars Club membership program here.