HomeDeciding What Business to DoFinding your “why” is overrated

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Finding your “why” is overrated — 18 Comments

  1. I agree with you. The “why” is rarely a motivation, and Ive seen it often dig into people’s subconscious i. A negative way. It makes them look at something they dont yet have instead of forward to the next step.

  2. Oh my gosh! This resonates well with me! I know it’s important to know the reason why we do things, but no matter how hard I try, it always boils down to “I just want to have more than enough money so I can support my lifestyle and my family.” Helping others along the way in whatever little or big way I can is the bonus. Maybe that’s why when I was younger, I easily fell prey to marketing tactics you mentioned. Whatever got me the money, I did it like doing various multilevel marketing schemes.

    When you said “Find your “what” and your “how” to succeed”, I honestly got goosebumps. For years, I’ve been wanting to make a living sharing my knowledge, skills, and experiences as a virtual assistant. It’s like all these ideas are in my head. I know I could help a lot of people especially now that the world is going home-based because of this pandemic, but it’s the steps, the strategy, the “how” that I have yet to really have the time to dig deep into, do some research, sit down, focus, and write my plan of action. They’re just always on my to-do list. I guess it’s time to start ticking off that list sooner rather than later.

  3. It’s good to know that “finding the why” is overrated because until now I still don’t know what my why is. But I know what I have, I just need the guidance to know what to do in order to make what I want succeed.

  4. It’s sometimes difficult to know what I have that I can offer the world and make a living out of it. I know I have it in me, but how do I unearth what it truly is?

  5. Jennie, glad this resonated with you! Please, take some steps to share your knowledge! Yes, write that plan of action! Set a deadline and put some time on your calendar for it. Wishing you success!

  6. I must respectfully disagree. My own ‘why’ gave me the motivation to leave a career that was killing me and inspired me to do more with my life. I now work with people who, once they’ve identified why they want to become authors or entrepreneurs are willing to take action and change their lives.

  7. Connie, I do think we need to think about why we’re doing what we’re doing, especially if it isn’t what we want to be doing. But I don’t think this going deeper and deeper does much. If your career was killing you, that’s a simple why. You didn’t like it and that was why you needed to make a change. And I think that most authors and entrepreneurs know why they want to do what they want to do pretty instinctively, so going through a process to find their “why” won’t give them much. They are inspired already and now they need the “what” and the “how” which you give them so well.

  8. Pingback:Finding Your Purpose as an Entrepreneur - Online Business Success | Connie Ragen Green

  9. Ellen, you are misinterpreting the “Find Your Why.” Assuming you are referring to the book of the same name by Simon Sinek, the example you use is NOT what he is saying at all. Your “coaching” example is using “why” as one would use it in root cause analysis – a tool great for problem-solving (especially defect analysis), not this. Sinek’s “Start with Why” (his original book) identifies what organizations and individual’s deeper purpose is – and it’s never to be happy or wealthy or successful. It’s a deep, intuitive, and self-disclosing look at one’s core motivation in life. Read his book – and maybe get to know some better coaches 😉. Best wishes.

  10. As someone else has posted, I think we often discover our “why” when in motion. The feedback we receive while moving ahead confirms or does not confirm our direction. My first career “why” was unconscious, and that lasted thirteen years. My next was conscious and very intentional; it propelled me for decades. I have had at least one client who missed many of life’s opportunities while ruminating about his “why.” Important concept, and useful.

  11. Roger, it’s always good to be conscious about why you’re doing anything. We shouldn’t go through life just following the direction others have set for us. Maybe I overestimate how conscious people are, but my reason for doing things has always been pretty obvious to me. I question my life automatically, I guess.

  12. Why do I have to have a huge bodacious “why”? I agree “what” and “how” gets me going in a more productive way.

  13. Martha, I listened to the entire TED talk and I don’t think Simon Sinek is talking about the same thing. Most of the time, he’s talking about selling a product, which actually bolsters my point. His example is how Apple sells its phones. He’s not talking about an individual finding their own “why.” The only closer example is the Wright Brothers. He says, “The difference was, Orville and Wilbur were driven by a cause, by a purpose, by a belief. They believed that if they could figure out this flying machine, it’ll change the course of the world.”

    But I didn’t say you shouldn’t have a purpose or know why you’re doing things. Just that most of us already know what that is, instinctively. So the exercise of “finding your why” will usually result in getting you to the same place you already were. And it shouldn’t be the basis for a buying decision. Imagine if you went into an Apple store and said you wanted a computer. They asked, “Why?” And you’d get deep down to the fact that it will help you meet some important goals of yours. (You already knew that.) And then they said, “We have just the right computer for you. It’s a ‘meet your goals’ computer.” Not the way to make your decision about which computer to buy!

    Simon Sinek’s book is again mostly about selling. On Amazon’s page for his book, it says, “In 2009 Simon Sinek started a movement to help people become more inspired at work and, in turn, inspire their colleagues and customers.” Yes, a company needs a compelling story. That’s different from you as an individual finding your “why.”

  14. I agree with a lot of what you said Ellen. Most of us know our basic why and then as we take action and grow our why deepens as we see and believe we can do so much more to impact others. It’s too easy to waste time “contemplating our navels” and trying to discover a huge why and never move forward.

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