You probably know what autoresponders are — emails that you set up in advance to be sent out automatically. Most marketers set up autoresponders after a person subscribes to their email list. You can create any number of emails. You might set up a series of 5-10 or even more. I’ve written about autoresponders in my blog post, “How to automate an Internet business: Part I-Autoresponders.
You set up autoresponders in your email service.
Another type of autoresponder
But another type of autoresponder is sent out automatically when a person buys one of your products.You set up this type of autoresponder in your shopping cart or membership site. Some email services integrate with shopping carts to let you set up a product autoresponder in your email service.
This type of autoresponder is different because the topics are different. Here are some examples:
- Day 1: Welcome them, remind them they’ll be getting your email newsletter and can unsubscribe at any time. Write, “If you have questions, reply and let me know.”
- Day 2: Thank them for the sale and restate its value, including a testimonials from other customers. You can probably find all that you need on your sales page.
- Day 7: Ask how they like the product, and suggest some further resources. For example, suggest that they go to your blog and do a search for related topics.
- Day 10: Link to other related products and provide a discount code, maybe with a free sample (chapter of an e-book, or video snippet).
- Day 21: Ask if they’ve read the e-book/watched the videos. Fish for testimonials by asking if they’ve been able to apply it and what they thought of it. Write that if they haven’t read or watched, they should put it on their task list and get it done!
- Day 28: Offer personal support such as 1-on-1 or group coaching or your membership program.
The value of a product autoresponder
You get multiple benefits from a product autoresponder:
- By offering support and showing your product’s value, you’ll reduce returns
- You’ll create a long-term relationship with your buyer, leading to more sales
- You can upsell to more personalized support
You can see that product autoresponders are a powerful tool for creating long-term fans and ultimately selling more products.
Do you use product autoresponders? What has your experience with them been? Do you have questions? Leave a comment!