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Create product autoresponders to sell more — 3 Comments

  1. Pingback:Autoresponders Can Help Your Bottomline | Web Marketing Newsletter

  2. Autoresponders generally have a positive effect but what about people that don’t like them? I know it’s a lot of work but I think a more personalized touch is what could draw people, especially after sales.

  3. Alex, you make a good point and choosing the right strategy is going to depend on your business model, your target market, your products’ prices, and how many of them you’re selling. So, if you’re selling B2B and your product is $97 and you want to upsell to a $497 product, I agree that you should use a more personalized touch, such as picking up the phone and calling them. One way I do this is to offer a free assessment to people who subscribe and I give a personalized response — a video recording during which I review their online business based on some questions they answered.

    But if you’re selling B2C and your products are less expensive and you’re trying to sell hundreds or thousands, a personalized approach isn’t practical. Of course, you can do both. You might start with an automated approach after a subscription and go more personal as people move through your funnel. When someone is interested in coaching, for example, I offer a free 20-30 minute free consultation and it’s very personalized.

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