But which one should you use?
Here I’ll discuss 5 email services. There are dozens, if not hundreds, of others. At the end of this post, you’ll find a table of prices.
Read through this list of email services and you’ll get an idea of what the major services offer.
Mailchimp is seductive, because it’s free for up to 2000 names. For this reason, this is where many people start.
Mailchimp is fairly easy to use, but it’s almost impossible to segment your list by event or free download and then send your newsletter out to multiple segments. That’s because they don’t offer you the ability to create multiple webforms that subscribe people to multiple lists.
You must use their templates, but one of them will probably be OK for you.
Constant Contact is free for 60 days for up to 100 contacts. This is like a free trial period. It has a business focus and excellent support. You can use their templates or your own and their templates come highly recommended.
It’s easy to use, but if you need help, they offer a list of expert “partners” in their marketplace who offer customized assistance for a fee.
Constant Contact comes with 3 free webforms that let you segment your list. For more, you need to purchase a third-party service called Formstack at $29/month.
Embedding an opt-in form on your website is a challenge but it can be done. It’s also hard to redirect people who complete your opt-in form to a custom thank-you page.
iContact’s free trial is for 30 days for up to 400 emails to up to 100 email addresses. It was recently taken over by another company, Vocus. They offer a 20% discount for non-profit organizations.
Their plans allow you to send to your total list up to 6 times per month; after that there are additional charges. You can have as many webforms and lists as you want.
AWeber offers lots of features, like A/B testing and easy segmenting. They allow affiliate marketing, so many marketers use them. I find their system somewhat awkward to use but their support is excellent.
They offer unlimited webforms. The charge for duplicate subscribers who are on more than one list, though. And you can’t add people to a list after autoresponders are completed; this means that your new subscribers get your regular broadcast emails before you’ve fully introduced them to who you are and what you do.
Madmimi lets you have unlimited lists and webforms. It’s very cost effective and their service is supurb. MadMimi has a free option that you can start with. It has fewer features than AWeber — no A/B testing for example.
MailerLite is only a few years old but it has done well. It has great features, excellent chat-based support, and now offers a free level for up to 1,000 subscribers.
BirdSend is a new kid on the block but it has great features and excellent chat-based support. They’ll even help you migrate from another service. They have A/B testing, and other advanced features. There’s a 7-day free trial.
There are many other issues to consider. How is the service? Can subscribers change their email address on their own or do you have to do it manually? Can you import HTML code? Can you do A/B testing to test email variations?
I’ve mentioned the issue of multiple webforms. I use this feature extensively, but not everyone needs it. So you have to judge the features based on your needs and how you market your online business.
Which email service do you use and why?
What do you like or dislike about the email service you use?