Interview with Dan Janal: How to use a book to stand out and get clients


online-business-dan-janalDan Janal works with business owners and professionals who want to elevate their reputations and set themselves apart from their competition by writing a book. As a book coach, developmental editor, and ghostwriter, Dan shapes stories and strategies that can transform a career or business.

Dan has written more than a dozen books that have been translated into six languages. His latest book is Write Your Book in a Flash.

He also hosts a podcast, “Write Your Book in a Flash with Dan Janal”, where he interviews experts who have written books. named the show one of the top 50 podcasts for thought leaders.

You can read a summary of the interview below the video. Read More

by Ellen Finkelstein

3 things you need to be a great writer — they aren’t what you think


online-business-3-things-good-writerNot long ago, I was teaching a course for authors with a colleague and she expressed her self-doubts about her writing ability. This is someone who has written over 30 books!

Her doubts were unfounded in my opinion and were based on an idea that being a good writer is a technical issue.

It isn’t. Really, you can be a good writer without understanding the Track Changes feature in Microsoft Word.

Of course, you need to be able to write a clear sentence and to put sentences together into paragraphs. You also need to write in an organized way. And the secret to doing that is to write a thorough Table of Contents before you start writing.

But the 3 qualities that make you a good writer are quite different.

Here they are: Read More

by Ellen Finkelstein

The difference between your goal and your mission


online-busniess-difference-mission-goal-1During a year-end planning session, I asked a group of online entrepreneurs what their goal was for the coming year. Some of the comments were:

“I want to reach women and help them gain self-confidence”

“I want to help people eat better so they can lose weight without dieting.”

These are not goals; they’re missions.

A goal is more specific.

A basketball team’s mission is to win the championship. They have smaller missions to win individual games. But they do that by getting balls in the basket — that’s the goal, literally.

In most cases, our goals aren’t as literal but we do need to know what they are.

Start with your mission

Read More

by Ellen Finkelstein