Why blog posts now need a call to action
Once upon a time, you could build a blog post and people would come and they would subscribe just because the opt-in form was in the sidebar.
No more. People are wary of getting more emails. They tend to swoop in, get what they need, and quickly leave.
So you need to integrate a call to action (CTA) into the blog post itself. A call to action is an offer of some type and you ask the reader to take action to get whatever you’re offering.
A CTA can grow your list and your sales much faster.
What kind of CTAs can you include?