How to structure a blog post


online-business-structure-blog-posts-1Have you ever found yourself struggling to keep up a regular schedule of blogging or maybe you wondered if blogging was even necessary at all?

I decided to write this post because I saw that many of my clients weren’t blogging and some didn’t even understand WHY they should blog. As a result, they had trouble establishing themselves as an authority in their field.

I also saw clients writing blog posts that didn’t either help them meet their business goals or help their readers meet their own goals. So, even when they blogged, they didn’t really know HOW to write a post.

Do you blog? Why or why not?

If you do, do you struggle to publish posts regularly? If so, why is that?

  • You don’t know what to write?
  • Each blog post takes a long time?
  • It’s not a high priority for you?


Do you feel like you’re banging your head against a wall?

I’ve been there! After all, I’ve been blogging since 1999 and been through it all.

Good news! I can make it easier for you!

How do you write a blog post? How do you structure it so that it meets your needs and the needs of your readers? What components should you include?

So, before I can answer these questions, you need to understand WHY you are blogging.

Thinking about my clients, it hit me. They didn’t even know why they should blog!

The WHY of bloggingonline-business-how-to-structure-blog-post-2

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by Ellen Finkelstein

Which tools do you need to build an online business?

Recently, a client of mine bought a product that she didn’t need. She didn’t need it because she already had a similar product, one that did the same thing. But she didn’t understand that and I realized that she wasn’t clear on the building blocks of her online business — what each piece was for. In her case, she bought a page builder when she already had one.

What are the major Building Blocks of an online business?

Building blocks An online business has what I call Building Blocks. The major ones are:
  1. Your website, with an optional “page builder”
  2. Your email service provider
  3. Your shopping cart with a merchant account and gateway to process credit card payments
  4. Your social media accounts — I won’t cover these in this post

Secondary tools might be a webinar service, a pop-up form creator, an appointment calendar, and any number of other possibilities.

Just like toy building blocks, you fit the pieces together to make a strong infrastructure for your online business. For example, you…

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by Ellen Finkelstein

Stay in touch with your list with less work


online-business-maintain-relationship-subscribers-1As an owner of an online business, you know you need to grow your list of subscribers. These are the people who have told you they want what you have to offer and they are your primary source of customers.

But if you don’t stay in touch with them regularly, you’ll lose them…

  • They’ll forget who you are
  • They’ll unsubscribe
  • They won’t learn to know, like, and trust you
  • And they certainly won’t buy from you

Maintaining a relationship with your audience is SO important, yet, like many online entrepreneurs, you might not manage it. Perhaps you’re focusing on creating a product, doing events, learning about online business and maybe even working full time. You’re busy! But being too busy to keep in touch with your best audience is not a good approach.

Do you know what batch processing is?

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by Ellen Finkelstein

Renee Shupe of Get a Geek in Your Pocket on keeping your website secure


renee-shupeThis interview with Renee Shupe of Get a Geek in Your Pocket could save your website from being hacked! Renee Shupe helps entrepreneurs maintain their website and keep it safe and secure.

After watching the video, be sure to check out the summary with the questions I asked and brief answers. There are some great resources below the video, too, including Renee’s free offer. The video is 11 minutes short. Read More

by Ellen Finkelstein

How to Make Your Website a Success for Your Business–Interview with Kurt Scholle


This is the first in a series of video interviews with successful experts in helping you create a profitable online business.

Kurt Scholle is a Digital Website Strategist helping clients increase their Return On Investment and make their websites more profitable and easier to manage. He’s been helping clients get better results — and keep their website safe — for 25 years.

Below the video, you can find the questions I asked (and when) with brief answers.

The video is 18 minutes. Read More

by Ellen Finkelstein