How to structure a blog post
Have you ever found yourself struggling to keep up a regular schedule of blogging or maybe you wondered if blogging was even necessary at all?
I decided to write this post because I saw that many of my clients weren’t blogging and some didn’t even understand WHY they should blog. As a result, they had trouble establishing themselves as an authority in their field.
I also saw clients writing blog posts that didn’t either help them meet their business goals or help their readers meet their own goals. So, even when they blogged, they didn’t really know HOW to write a post.
Do you blog? Why or why not?
If you do, do you struggle to publish posts regularly? If so, why is that?
- You don’t know what to write?
- Each blog post takes a long time?
- It’s not a high priority for you?
Do you feel like you’re banging your head against a wall?
I’ve been there! After all, I’ve been blogging since 1999 and been through it all.
Good news! I can make it easier for you!
How do you write a blog post? How do you structure it so that it meets your needs and the needs of your readers? What components should you include?
So, before I can answer these questions, you need to understand WHY you are blogging.
Thinking about my clients, it hit me. They didn’t even know why they should blog!
The WHY of blogging
Ellen Finkelstein
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