A common way to use a webinar is as a pitch for a course or other product. There are 2 ways to do this:

• Be open that it’s a pitch. Let your emails say you have something great to tell people and then just pitch away
• Offer some valuable free information to entice people to attend and then pitch at the end. When you do this, you need to state at the beginning of the webinar that you’ll be telling them about an opportunity at the end — so it doesn’t come as an unwelcome surprise.

The first method is hard to do unless you have raving fans. Most people use the second method and that’s what I’ve done.

A free webinar is much more effective than just a sales page. Not only can you SHOW people what you have to offer, but people can ask questions. Be sure to take the time to answer the questions.

Provide some valuable, easy-to-apply information for about 45-50 minutes on the topic of the program you want to sell and then say something like, “If you found this information useful, you’ll love what I have to show you.”

Or, “Did I fulfill my promise to give you some valuable information? If so, listen to the great news I have to tell you.”

At the end, give people a short link to the sales page. You might want to show people the sales page during the webinar and ask them to go there while you’re speaking. Have the web page open so you can switch to it from your slides.

Be sure to have a deadline. A discount code also works well. This encourages people to buy and not procrastinate.  Have you heard of my DBD method for selling more? You can read more about it here.

Don’t be afraid to ask people to buy. You need to believe that your product is valuable and then your self-confidence will come through.

Have you given a free webinar to pitch a product? How did it go? Leave a comment!