Which tools do you need to build an online business?
Recently, a client of mine bought a product that she didn’t need. She didn’t need it because she already had a similar product, one that did the same thing. But she didn’t understand that and I realized that she wasn’t clear on the building blocks of her online business — what each piece was for. In her case, she bought a page builder when she already had one.
What are the major Building Blocks of an online business?
An online business has what I call Building Blocks. The major ones are:- Your website, with an optional “page builder”
- Your email service provider
- Your shopping cart with a merchant account and gateway to process credit card payments
- Your social media accounts — I won’t cover these in this post
Secondary tools might be a webinar service, a pop-up form creator, an appointment calendar, and any number of other possibilities.
Just like toy building blocks, you fit the pieces together to make a strong infrastructure for your online business. For example, you…
Ellen Finkelstein
This interview with Renee Shupe of Get a Geek in Your Pocket could save your website from being hacked! Renee Shupe helps entrepreneurs maintain their website and keep it safe and secure.
This is the first in a series of video interviews with successful experts in helping you create a profitable online business.
If you have a message to share with the world, you need to promote it. You want people to hear — or read — what you have to say. You can’t get around this — you have to promote widely.