4 reasons why consultants and coaches should create products and courses


online-business-consultants-coaches-products-courses-1Are you a consultant or coach providing services to individuals or companies? Or maybe you’re a…

  • Healthcare practitioner, such as a physician, chiropractor, massage therapist, yoga teacher, or dentist
  • Computer training or repair provider
  • Virtual assistant or other gig worker providing a service
  • Financial services provider (bookkeeper, accountant, financial advisor, etc.)
  • Plumber, electrician, or other repair or maintenance provider


Did you know that there are 3 reasons why you should complement your services with an online product or course?

We usually think of some businesses as service-based businesses and others as product-based businesses. Service-based businesses have clients. Product-based businesses have customers.

In this article, I’ll explain the 4 reasons why service-based businesses should create online products, including courses. Read More

by Ellen Finkelstein

Create a high-ticket product or course that you can sell forever


online-marketing-high-ticket-item-1I started by creating only low-ticket items because that’s what I saw others do. But as my business grew, I saw other possibilities and I also gained a reputation for my expertise and realized that I could create higher-priced products.

I know some of you feel uncomfortable about doing this and may not even know why you should, so I thought I’d write about it.

Some of the discomfort may be from past experiences with money. You might wonder, will anyone pay a high price for a product? Let me assure you that if the product is valuable and you’re attracting the right audience, the answer is yes!

High-end events or services is one option

One of the quickest and easiest ways to double your income is to come up with a high-ticket item that you can sell to your customers. One of the most popular models to do this is to offer one-on-one coaching or small in-person workshops. While that’s certainly an option and a great way to justify asking for several thousand dollars per ticket, this model has one big problem. It isn’t scalable because you’re limited in how many you can sell by how much time you’re willing to spend on these meetings in any given week or month.

Let’s look at some options that allow you to create a high-end product, without this limiting factor. In short, we’re going to look at some high-value products you can create that you set up once and then sell over and over again.

Why create a high-end product?

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by Ellen Finkelstein

Interview with Christine Schlonski-Selling Is Love


christine-schlonski-headshotChristine Schlonski is the founder of Heart Sells! Academy and the host of Heart Sells! Podcast.  She is known as the Queen of the Sales-Success-Mindset.

Christine brings together the world of coaching and personal development with mindset strategies to make sales fun so you can create a thriving business without feeling sleazy. Previously, she was a Sales Director with a depth of experience in selling high-ticket events to CEO’s, GM’s and owners of companies globally.

In this 17-minute interview, Christine explains her P.O.W.E.R. principle and how heart-centered entrepreneurs can learn to sell with love. Below, you’ll find a brief summary of her points, plus a free resource. Read More

by Ellen Finkelstein

The ACTION principles of persuasion


online-business-ACTION-1When you’re in business, you’re always trying to persuade people to take an action — opt-in or buy. Much has been written about this topic, of course, but I recently heard a podcast that highlighted Jonah Berger, who has written several books on influence and why things catch on.

In the podcast, he was talking about 5 barriers to change.  I found them interesting but overly academic. When you’re trying to persuade someone, you are definitely trying to get the person to change, but I wanted to simplify the concepts and make them more directly related to persuasion.

So I came up with my own acronym but wanted to give Jonah Berger credit for some of the ideas.

ACTION: 6 principles of persuasion

Here are the 6 principles of persuasion. After this, I’ll discuss each one separately. Read More

by Ellen Finkelstein

You’re wasting time — that’s why you aren’t making enough income — and how to fix it


To make enough income in your online business, you need to focus on income-producing activities. online-business-income-producing-activities-1-scaled.jpg

Therefore, if you’re wasting your time on other things, you won’t be making the income you want.

It’s hard to know if the time you’re spending is purposeful or not, so this post will help you figure that out. You’ll find the exact types of activities that CAN produce income, with lots of examples.

I’m going to try to prove to you that you’re wasting a lot of time by asking you a few questions.

1. How much time do you spend on social media?

Read More

by Ellen Finkelstein