How to add value to your offers

Affiliate marketing
Email marketing
List building
Partnering
Products/Services
Selling Products and Services
Success
2Comments

There’s a theory that you should offer value (pure content) in 3 out of 4 emails and only then make an offer. The idea is that you give, give, give, and only then do you ask.

I’m totally against this theory! 

It sets up a false contrast between offers and content, as if offers can’t be valuable. But actually, the word “offer” means you’re giving something.

And when you set pure content as separate from your offers, subscribers learn to read your “value” emails and tune out your offers.

Add value to your offers

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by Ellen Finkelstein

How to avoid Shiny Bright Object Syndrome

Deciding What Business to Do
Resources
Success
0Comments
online-business-shiny-bright-object-syndrome

Again and again, I meet people who are spending all their time looking at offer after offer, plan after plan to make some money online, yet not sticking with anything. 

They attend several free webinars a week. They buy program after program. Someone recently told me he had spent $100,000, his entire life savings, on programs and still didn’t know what to do next.

On one hand, it’s nice that you’re an optimist, always believing that the offer in front of you or the new strategy you just heard about will be THE THING that will help you make money and meet your goals.

On the other hand, you never finish or implement any of the offers or strategies but just keep on going from one plan to the next.

Is this you?

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by Ellen Finkelstein

Interview with Michael Whitehouse: The value of curated networking

Interviews
Partnering
Success
2Comments

Michael Whitehouse is a coach, author, motivational speaker, and networker. In this interview, we focus on networking.

With over 18 years of experience running businesses and working with a diverse range of people, Michael works with people to gain a clearer vision of their ideal future, develop gratitude to appreciate the life they already have, and build their toolbox of connections and skills to drive towards their vision.

Michael is the founder and chairman of Conference21, a unique virtual conference focusing on authentic connections and powerful learning.

He is also the author of The Guy Who Knows a Guy, a book that shares his story of going from stranger to connector in less than two years. He discovered simple techniques to build a network in a new community that anyone can learn, and shares them in the book.

Watch the video here (text summary is below)

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by Ellen Finkelstein

Interview with Nkiru Asika: How to Stand Out with Your Authority and Expertise

Coaching
Deciding What Business to Do
General Internet Marketing
Interviews
Success
2Comments

Nkiru Asika is a marketing strategist, international speaker, workshop facilitator, and coach, based in Toronto and serving clients around the world. Her mission is to help female entrepreneurs build authority and visibility, so they can gain more recognition, earn more money, and impact the world with their work and ideas.

Watch the 10-minute interview and then read a summary below… Read More

by Ellen Finkelstein

Interview with Barry Shore, Joy of Living

Interviews
Speaking
Success
1Comments

Barry Shore is here to show you how to live with joy and without stress. He had been studying joy for many years and then suddenly became a quadriplegic due to a rare disease. After months in the hospital and a long recovery, he is now a paraplegic and can function with some help.

Yet he never lost the joy of living. This interview will have you smiling, I can guarantee it.

How is this related to your business? Because Barry and I want your business to be a joy for you, not a burden.

Watch the video and you will feel happier!

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by Ellen Finkelstein