Why you need to write your story
When people first come into contact with you…
- On your website
- In the audience where you’re speaking
- By reading an e-book you’ve written
- By subscribing to your email list
…they need to know a little more about you before they’ll become a customer. They aren’t too sure about you and what you can offer them.
They need to:
- get to know you
- feel comfortable with you
- trust you
- like you
That’s because a big part of the buying decision is emotional.
One important way to accomplish this is to tell your story — and before you can tell it, you need to write it!