You’re wasting time — that’s why you aren’t making enough income — and how to fix it

Email marketing
Events/webinars
List building
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Social Media
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To make enough income in your online business, you need to focus on income-producing activities. online-business-income-producing-activities-1-scaled.jpg

Therefore, if you’re wasting your time on other things, you won’t be making the income you want.

It’s hard to know if the time you’re spending is purposeful or not, so this post will help you figure that out. You’ll find the exact types of activities that CAN produce income, with lots of examples.

I’m going to try to prove to you that you’re wasting a lot of time by asking you a few questions.

1. How much time do you spend on social media?

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by Ellen Finkelstein

How to create evergreen content that brings in income for years

Products/Services
Selling Products and Services
Social Media
WordPress/blogging
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online-business-evergreen-content-2

I have a few e-books that I’ve been selling for years. That’s because they’re on topics that are “evergreen.” Here are some of the titles:

  • “Slide Design for Non-Designers”
  • “12 Steps to Become a Charismatic Speaker”
  • “How to Write and Sell an E-book”

 

On the other hand, my e-book, “101 Tips Every PowerPoint User Should Know,” needs to be updated every couple of years.

Obviously, it’s more work for me to have to update an e-book regularly. Yet “Slide Design for Non-Designers” is my best-selling e-book.

What is evergreen content?

Evergreen content stays fresh for a long time. It’s about principles rather than the latest tools or tactics. Of course, everything changes eventually, but you can certainly lengthen the shelf life of what you write.

If you want your freebie or product to work for a long time, it should be evergreen content.

How do you create evergreen content?online-business-evergreen-content-2

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by Ellen Finkelstein

How to get more visible online–interview with Visibility Wiz Cindy J. Holbrook

Social Media
Speaking
Success
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You can’t get customers or clients unless people know about you. Visibility is a crucial part of being successful online. But not just any visibility. In this interview, Visibility Wiz Cindy J. Holbrook explains why you need to be visible to people who want what you have to offer and gives 3 tips to get you there.

You’ll also learn how to approach influencers to partner with you — she recently created an online summit with 40 top influencers. (I was one of them, speaking on getting visibility through webinars.)

Watch this 20-minute interview to learn how to increase YOUR visibility! Then pick up her “5 Secrets to Get Noticed Online” here.

Do you have questions about how to be more visible online? What has worked for you? Leave a comment! And please share with others who want to learn about becoming more visible, too!

by Ellen Finkelstein

Video: Why you need it to market your business

Events/webinars
List building
Selling Products and Services
Social Media
Web technology
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If you have a message to share with the world, you need to promote it. You want people to hear — or read — what you have to say. You can’t get around this — you have to promote widely.

This can be hard for certain people.

Maybe you don’t think of yourself as a marketer or don’t like promoting yourself or even your content.

You might be an introvert.

Yet you need to get your message out there.

You might have heard about the power of video to elicit a reaction. On social media, for example, there’s quite a bit of research about the value of video to get “likes” and shares.

Before I explain ways you can use video even if you aren’t comfortable with promotion, let me give you some statistics.

Why you should be using video

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by Ellen Finkelstein

Trends for online marketing in 2017 and beyond

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Social Media
Success
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How are you going to compete with all the marketing noise out there?

As I’m sure you know, the Internet is a busy place. Think about all the social media notifications you get, for example. What makes one stand out over the others?

And then think about how you can be the one that people remember! Be the turquoise when everyone else is gray!

Have you ever signed up for a free online report, gotten on someone’s email list as a result, but when you starting getting emails, you had no idea who they were from? That happens to me quite a lot and I end up unsubscribing.

How can you be memorable?

I have a coaching client who teaches mortgage loan officers how to be memorable so they can get more leads and close more mortgage loans. She creates quirky images that are very memorable. And her techniques are designed to keep her customers “top of mind.”

Here are some trends for online marketing that will help you be memorable, leading to more engagement and more sales.

1. Engage regularly

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by Ellen Finkelstein