How to add value to your offers

Affiliate marketing
Email marketing
List building
Partnering
Products/Services
Selling Products and Services
Success
2Comments

There’s a theory that you should offer value (pure content) in 3 out of 4 emails and only then make an offer. The idea is that you give, give, give, and only then do you ask.

I’m totally against this theory! 

It sets up a false contrast between offers and content, as if offers can’t be valuable. But actually, the word “offer” means you’re giving something.

And when you set pure content as separate from your offers, subscribers learn to read your “value” emails and tune out your offers.

Add value to your offers

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by Ellen Finkelstein

Interview with John Ainsworth: Increasing the effectiveness of your offer promotions

Email marketing
List building
Selling Products and Services
2Comments
online marketing-John Ainsworth-offers

John Ainsworth helps you increase your income by using a more effective offer strategy — using bumps, upsells, and regular offers to your subscribers. For some clients, he can work magic, even doubling their income.

If you have great products or courses and a good list, but aren’t making the sales you hoped, listen to his advice in this interview!

After the video is a condensed text version of his answers.

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by Ellen Finkelstein

Two ways to get clients and customers:
1-to-many vs 1-to-1

Email marketing
Events/webinars
List building
Partnering
Selling Products and Services
4Comments

Many entrepreneurs are so focused on their current way of getting sales that they don’t realize there are alternatives. You can break down sales strategies into 2 broad categories: 1-to-1 and 1-to-many. By opening up new techniques for selling, you can increase your opportunities manyfold.

What does this mean?

Selling 1-to-1

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by Ellen Finkelstein

Interview with Bri Seeley: Coaching Entrepreneurs

Deciding What Business to Do
Interviews
Selling Products and Services
4Comments

Bri Seeley is THE Entrepreneur Coach and founder of ‘Born for This’. She helps entrepreneurs forge their own one-of-a-kind path based on their unique vision, values and zone of genius.

With over 14 years of experience in entrepreneurship and coaching/counseling, Bri helps entrepreneurs like you to create a long-term legacy for impact, growth and profit… on your terms.

In this interview, Bri talks about how she helps entrepreneurs build their business using a framework that’s based on their needs and goals.

You can read a short summary of her answers below and get the link to her free course.

Who do you serve and who are your  clients?

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by Ellen Finkelstein

Interview with Dan Janal: How to use a book to stand out and get clients

Selling Products and Services
Success
Writing
3Comments

online-business-dan-janalDan Janal works with business owners and professionals who want to elevate their reputations and set themselves apart from their competition by writing a book. As a book coach, developmental editor, and ghostwriter, Dan shapes stories and strategies that can transform a career or business.

Dan has written more than a dozen books that have been translated into six languages. His latest book is Write Your Book in a Flash.

He also hosts a podcast, “Write Your Book in a Flash with Dan Janal”, where he interviews experts who have written books. Thinkers360.com named the show one of the top 50 podcasts for thought leaders.

You can read a summary of the interview below the video. Read More

by Ellen Finkelstein