In my many years working with clients, training, and teaching, I’ve seen a trend that not many people talk about — the separation into silos — or sectors — of course creation into educational training, corporate training, and personal training.
I’ve come to think that these sectors could learn from each other.
Just to clarify…
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Ellen Finkelstein
There’s a theory that you should offer value (pure content) in 3 out of 4 emails and only then make an offer. The idea is that you give, give, give, and only then do you ask.
I’m totally against this theory!
It sets up a false contrast between offers and content, as if offers can’t be valuable. But actually, the word “offer” means you’re giving something.
And when you set pure content as separate from your offers, subscribers learn to read your “value” emails and tune out your offers.
Ellen Finkelstein
John Ainsworth helps you increase your income by using a more effective offer strategy — using bumps, upsells, and regular offers to your subscribers. For some clients, he can work magic, even doubling their income.
If you have great products or courses and a good list, but aren’t making the sales you hoped, listen to his advice in this interview!
After the video is a condensed text version of his answers.
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Ellen Finkelstein
Many entrepreneurs are so focused on their current way of getting sales that they don’t realize there are alternatives. You can break down sales strategies into 2 broad categories: 1-to-1 and 1-to-many. By opening up new techniques for selling, you can increase your opportunities manyfold.
What does this mean?
Ellen Finkelstein
Bri Seeley is THE Entrepreneur Coach and founder of ‘Born for This’. She helps entrepreneurs forge their own one-of-a-kind path based on their unique vision, values and zone of genius.
With over 14 years of experience in entrepreneurship and coaching/counseling, Bri helps entrepreneurs like you to create a long-term legacy for impact, growth and profit… on your terms.
In this interview, Bri talks about how she helps entrepreneurs build their business using a framework that’s based on their needs and goals.
You can read a short summary of her answers below and get the link to her free course.
Ellen Finkelstein