How to use guest blogging to get traffic to your website


stockunlimited-fist-bump-agreement-1862783 You have amazing content. You’re on the right social media platforms. Your clients love your work and you have awesome products. But for some reason, you just can’t get the traction that you want.

If this is happening to you, it might be that you simply need more traffic. After all, if customers don’t know your product exists, then they can’t buy it. That’s where guest blogging can be helpful.

Guest blogging is a simple way to partner with another blogger to get traffic and build backlinks to your website. If you appear on a major blog, you could easily double or triple your traffic. More targeted traffic means more visitors discover your brand, join your mailing list, and buy your products. That’s a win for you!

The bloggers who host your post also benefit. They get unique content for their blogs. This saves them time and helps them fill in their content marketing calendar. Plus, they introduce someone new to the community, which boosts authority status.

With guest blogging, the audience wins, too. They get to read quality content from a trusted source with a slightly different perspective. They also find a new niche leader to follow and favorite.

Now that you understand how guest blogging is a triple win, it’s time to tackle a big question…

How do I get someone to publish my guest post?

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by Ellen Finkelstein

Get traffic by speaking on podcasts



Your whole business starts with reaching more people. That means one thing — getting people to your website.

Are you finding that people who come to your website without any other introduction generally don’t subscribe to your list or buy anything from you? That’s pretty typical because they don’t know enough about your or your business to make a purchasing decision.

Customers need to feel a connection with online business owners before they make a decision to buy. Blogging and content marketing are great ways to start building your relationship, but consumers want to know that you really care.

The benefit of being a podcast guest

That’s where speaking comes in. People can connect with you more fully when they hear you speak. Let’s talk about how you can bring people to your website by speaking on podcasts and other online venues. Podcasting is a great way to start for 2 reasons: Read More

by Ellen Finkelstein

Why authors may not be good marketers–and what to do about it


online-business-authors-business-1A subscriber wrote me, “Mostly I need to learn how to promote my books. I am good at writing but a novice at promoting.”

Is that you?

Authors tend to like being solitary. After all, writing is basically something you do by yourself.

Promotion is the process of connecting with others — and encouraging them to connect with you. It isn’t something you do by yourself.

Accept the fact that you need to connect with others to promote your books. It might feel scary, but you just need to set up a step-by-step system and follow it.

Find where likely readers hang out

Luckily, you don’t need to promote to people who are not likely to be interested in your books. This is a good thing, because you’ll get more support and fewer rejections when you stick to people who are already interested in the topic of your books. Read More

by Ellen Finkelstein

What’s your message for the world?


woman with bullhorn-messageI know that sounds awfully vague, but let’s talk about it. It’s the job of each and every one of us to help make the world a little bit better. You probably do that with many small acts of kindness and caring for family and friends.

What about going beyond family and friends?

And what about your business?

Let’s think big!

If you can make your business part of that work to improve the world and if you can think beyond your local neighborhood, think about how much good you could accomplish!

It’s all about integrating your life and your business. It’s not always easy to do that, but when you can, it’s very rewarding. One of the first blog posts I wrote for this website was called, “What should I do?” I explained 3 criteria you can use to decide on the ideal job for you. I also wrote separate blog posts about each: Read More

by Ellen Finkelstein

Grow Your Online Business: Day 23 (Ultimate Blog Challenge) How to partner with no money involved


Grow Your Online Business: Day 22 (Ultimate Blog Challenge) Why you need to partner with othersYesterday, I explained why partnerships are so important to the growth of your business.

But not everyone is ready to set up an affiliate program. So what can you do without involving money? I mentioned these briefly yesterday and today I want to get a little more detailed about how to partner.

You’ll need to develop a relationship with someone before you can start. Most people won’t accept a partnership request from someone they don’t know at all.

One thing you can do is to comment on that person’s blog a few times. If you like the person’s content, send the person a testimonial. Connect with the person on social media, especial LinkedIn. (After all, this is a business relationship.)

When you’re ready, email or call the person. For the first time, it’s valuable to make a phone call to start the relationship off on a more personal level.

Here are two methods you can partner with someone without involving money. Read More

by Ellen Finkelstein