10 techniques to create independence in your online business


If you’re working too hard, you can use one or more of these techniques to get more done in less time and give yourself more freedom!

1. Automating emails and funnels

When people sign up for your freebie, they should get a series of automated emails, appropriately called autoresponders. You set these up in advance in your email service provider’s software and these emails should tell people who you are and what you do, help them get value from the freebie, and make a first offer to buy something. That offer should also be on the thank you page after people complete the opt-in form and in the freebie itself. That’s the process of automating your first sales. The funnel is freebie > offer. That offer is often a low-priced one, to get people “in the door.”

Similarly, when people buy something of yours, there should be a next step.

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by Ellen Finkelstein

Interview with Kevin Fahey: Being successful by creating good habits and focusing on one thing


Who do you serve and who are your clients?

I serve marketers who are looking to build an online business from the start, and I serve marketers that already have an online business and are looking to scale that to a higher level. For example, if they’re doing $1,000 a month, we’ve got methods and strategies in place to show them how to do $10K a month; and we have a few clients who are doing $30K a month. We can also show them how to get to $50K, or $80K, or $100K per month. That’s our current client base and who we actually serve.

What is their problem, their need, and what are the symptoms of that problem?

For most people starting out, the problem is that they are looking to get traffic, they’re looking to get leads, and are looking to get sales. That’s what this whole internet marketing business is about. Their biggest problem is, for most people, is, let’s call it a buyer’s wheel of pain:

  1. Buying products expecting them to deliver all the results
  2. Then giving up
  3. Then buying another product


It’s basically called the circle of pain and we try and remove people from that by teaching them the basics and giving them an understanding of the business model.  That’s their biggest issue. A lot of people come to me and say “Kevin, how do I build a list?”

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by Ellen Finkelstein

Stay in touch with your list with less work


online-business-maintain-relationship-subscribers-1As an owner of an online business, you know you need to grow your list of subscribers. These are the people who have told you they want what you have to offer and they are your primary source of customers.

But if you don’t stay in touch with them regularly, you’ll lose them…

  • They’ll forget who you are
  • They’ll unsubscribe
  • They won’t learn to know, like, and trust you
  • And they certainly won’t buy from you

Maintaining a relationship with your audience is SO important, yet, like many online entrepreneurs, you might not manage it. Perhaps you’re focusing on creating a product, doing events, learning about online business and maybe even working full time. You’re busy! But being too busy to keep in touch with your best audience is not a good approach.

Do you know what batch processing is?

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by Ellen Finkelstein

5 steps to help you organize your time so you succeed without overload


Time management is extremely important for a solopreneur — or anyone trying to succeed for that matter. Here are some steps and tips to help you organize your time and get more done in less time.

internet-marketing-organize-your-time-11. Know the difference between what you have to do and what you want to do

There are things that you need to do that you don’t want to do — at least not right now — but they will help you attain your goals. Make a list of what you have to do each day and stick to it.

A great technique is to do the important things first; after that, you can spend time on the tasks that are more fun.

If you can organize your work so that what you need to do is what you like to do, all the better. You can do that by:

  • Making sure that you are suited to your work
  • Outsourcing or delegating tasks that you don’t like — or aren’t good at

Did you know that self-discipline is a predictor of success? A person’s success in his or her 30s, as measured by  health, wealth and more, can be predicted by how well they can control their impulses as early as age three, according to a study, published in Proceedings of the National Academy of Sciences. Here’s a write-up of the study in TIME magazine.

This study confirms the famous marshmallow study. Watch a cute video about it here!

2. Set priorities

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by Ellen Finkelstein