Stay in touch with your list with less work

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online-business-maintain-relationship-subscribers-1As an owner of an online business, you know you need to grow your list of subscribers. These are the people who have told you they want what you have to offer and they are your primary source of customers.

But if you don’t stay in touch with them regularly, you’ll lose them…

  • They’ll forget who you are
  • They’ll unsubscribe
  • They won’t learn to know, like, and trust you
  • And they certainly won’t buy from you

Maintaining a relationship with your audience is SO important, yet, like many online entrepreneurs, you might not manage it. Perhaps you’re focusing on creating a product, doing events, learning about online business and maybe even working full time. You’re busy! But being too busy to keep in touch with your best audience is not a good approach.

Do you know what batch processing is?

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by Ellen Finkelstein

You only need these 3 things for an online business yet many miss out

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onlinep-business-3-things-online-business-needs-1An online business isn’t that complicated. You only need to accomplish 3 things, yet I see many people not able to keep up. Here are the 3 things you need — and I’ll explain each in more detail:

  1. An audience
  2. A relationship with your audience
  3. Offers to put in front of your audience

 

It doesn’t sound so hard, does it? But I see online entrepreneurs having problems with all 3 areas. This is important because if you miss the mark in any one area, you won’t have a thriving business.

Look for the links in each section, because I’ll give you resources to help you throughout.

Problem #1: Not building your audience

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by Ellen Finkelstein

Experts share their expertise on how to get more traffic to your website

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online-business-challenge-crazy-stunt-trafficTraffic is a universal need for online entrepreneurs.

Without traffic, you can’t get subscribers or sales. It’s the foundation of an online business. In most cases, your efforts will focus on getting subscribers because it’s easier to get people who don’t know you to subscribe than to buy. After they subscribe, you can nurture the relationship and convert them to customers or clients.

But how do you attract the attention needed to get people to your website?

Below are blog posts from experts on the topic of traffic from many different points of view, niches, and target markets.

NOTE: The title of each post is the link to that post, so just click through and read! Read More

by Ellen Finkelstein

How to get free traffic to your website

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onlinebusiness-get-free-traffic-website-1Again and again, when I do a survey, people tell me that they need more traffic to their website. Traffic is a universal need for online entrepreneurs.

Without traffic, you can’t get subscribers or sales. It’s the foundation of an online business. In most cases, your efforts will focus on getting subscribers because it’s easier to get people who don’t know you to subscribe than to buy. After they subscribe, you can nurture the relationship and convert them to customers or clients.

But how do you attract the attention needed to get people to your website?

I’ve come up with 7 categories of ways to get traffic. While I’m focusing on free traffic, I’ll also briefly cover ads, since they’re a popular way to get traffic.

Here are the 7 categories of ways to get traffic: Read More

by Ellen Finkelstein

How to Create an Opt-in Page to Grow Your Subscriber List

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online-business-create-optin-page-1Offering people in your target market a free product in return for their name and email is such a basic concept in online marketing, but many people struggle with the technology.

Yet without this free product, often called a freebie, you won’t be able to grow your subscriber list. And without the list, you won’t have people to sell to via email. Email marketing is the bedrock of online success.

In this post, I’m assuming that you have something to give away and just need to create an opt-in page where people can subscribe to get it.

Here’s a brief overview of the process. Note that the specifics will vary depending on your email service provider, page builder, etc.

Upload the freebie to an online storage location

In order to deliver your freebie, you need to give subscribers a link that lets them download it. Here are some options: Read More

by Ellen Finkelstein