Which tools do you need to build an online business?
Recently, a client of mine bought a product that she didn’t need. She didn’t need it because she already had a similar product, one that did the same thing. But she didn’t understand that and I realized that she wasn’t clear on the building blocks of her online business — what each piece was for. In her case, she bought a page builder when she already had one.
What are the major Building Blocks of an online business?
An online business has what I call Building Blocks. The major ones are:- Your website, with an optional “page builder”
- Your email service provider
- Your shopping cart with a merchant account and gateway to process credit card payments
- Your social media accounts — I won’t cover these in this post
Secondary tools might be a webinar service, a pop-up form creator, an appointment calendar, and any number of other possibilities.
Just like toy building blocks, you fit the pieces together to make a strong infrastructure for your online business. For example, you…
Ellen Finkelstein
As an owner of an online business, you know you need to grow your list of subscribers. These are the people who have told you they want what you have to offer and they are your primary source of customers.
An online business isn’t that complicated. You only need to accomplish 3 things, yet I see many people not able to keep up. Here are the 3 things you need — and I’ll explain each in more detail:
Traffic is a universal need for online entrepreneurs.