Why you need to do your SEO research — my big surprise!
I have a client who is a landscaper. Obviously, his business is local. He paid some good money to have someone build a website for him but has gotten only 7 leads from it in the past year.
He asked me to do a makeover and include SEO (search engine optimization). Besides the fact that the website looked overly busy and confusing, there was one BIG mistake. Most of the text was embedded in images!
Why shouldn’t you embed text in images?
Search engines search for text. They can’t read what’s inside an image.You can attach text to an image — it’s called “alt text” — and search engines read it. You can also use keywords to name your images and search engines read that, too, because alt text and image names become text on your web page. But a page with only images is a red flag. Search engines favor content and that means text. So, a big image may look nice, but it won’t do much for SEO. And SEO is what gets your website at the top of a web search by a potential customer.