Who do you serve and who are your clients?
I serve marketers who are looking to build an online business from the start, and I serve marketers that already have an online business and are looking to scale that to a higher level. For example, if they’re doing $1,000 a month, we’ve got methods and strategies in place to show them how to do $10K a month; and we have a few clients who are doing $30K a month. We can also show them how to get to $50K, or $80K, or $100K per month. That’s our current client base and who we actually serve.
What is their problem, their need, and what are the symptoms of that problem?
For most people starting out, the problem is that they are looking to get traffic, they’re looking to get leads, and are looking to get sales. That’s what this whole internet marketing business is about. Their biggest problem is, for most people, is, let’s call it a buyer’s wheel of pain:
- Buying products expecting them to deliver all the results
- Then giving up
- Then buying another product
It’s basically called the circle of pain and we try and remove people from that by teaching them the basics and giving them an understanding of the business model. That’s their biggest issue. A lot of people come to me and say “Kevin, how do I build a list?”