Interview with Nkiru Asika: How to Stand Out with Your Authority and Expertise


Nkiru Asika is a marketing strategist, international speaker, workshop facilitator, and coach, based in Toronto and serving clients around the world. Her mission is to help female entrepreneurs build authority and visibility, so they can gain more recognition, earn more money, and impact the world with their work and ideas.

Watch the 10-minute interview and then read a summary below… Read More

by Ellen Finkelstein

Schedule your day so you get all your business tasks done


Here’s one thing I’m seeing with many of my coaching clients — they are having trouble keeping up with all of the aspects of their business,. They’re failing at time management. Specifically, they aren’t managing to get these tasks done:

  • Building their audience, including building their own list and connecting with partners
  • Maintaining their relationship with their existing audience
  • Creating and selling products and services

What’s often happens is that they start building their audience with a free offer. Then they want to work on a product, so they ignore their subscribers for months.

They start out OK but when they have to do several things at once — as you have to do with a business — they can’t manage it all. Without proper time management, they get overwhelmed.

Sometimes, part of the issue is that they don’t like or aren’t good at some pieces of the puzzle.

If they are budding entrepreneurs, wearing all these hats at once is new for them.

3 things you need to be doing in your online business

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by Ellen Finkelstein

Interview with Alfred Poor: Better Online Presentations


Alfred Poor is an expert in helping speakers and companies create successful online events. His years of experience as a keynote speaker and event producer have led him to become a consultant for those who need to pivot to online communications yet don’t want to either waste time and money on expensive equipment or learn complex technical skills.

In this interview, Alfred explains who he helps and how he helps them. Plus, he gives a simple tip for looking better online when you’re presenting from a laptop.

We also had some fun with props and explaining why you can’t walk around when you’re presenting online.

Below the video, you’ll find a text summary of the interview.

Summary of Alfred’s interview

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by Ellen Finkelstein

Interview with Alexa Bigwarfe on publishing your book


bigwarfe-headshot-512x512Alexa Bigwarfe has spent the last decade honing her skills as a publisher, author, coach, and book marketing expert. Her company is committed to providing the highest quality services and a customer experience with a boutique and personalized publishing experience.

You can check out her website at and don’t miss her free offer below.

Watch the short interview and then check out the summary and Alexa’s free offer!

Summary of Alexa’s interview

1. Who do you serve, who are your clients?

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by Ellen Finkelstein

How to overcome your reluctance to start creating and selling products – Interview with Barb Ling


barb ling headshotBarb Ling is an online authority building expert, a 21+ year innovator (she and I both started creating websites by hand-coding HTML), the author of a huge number of training packages, books, and publications on how to generate a thriving business online, and an all-around Marketing Innovator. I’ve bought and promoted a number of her products.

In this interview, she explains how to get over your reluctance to start creating and selling products.

Watch this video interview to learn her tips!

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by Ellen Finkelstein