Two ways to get clients and customers:
1-to-many vs 1-to-1

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Many entrepreneurs are so focused on their current way of getting sales that they don’t realize there are alternatives. You can break down sales strategies into 2 broad categories: 1-to-1 and 1-to-many. By opening up new techniques for selling, you can increase your opportunities manyfold.

What does this mean?

Selling 1-to-1

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by Ellen Finkelstein

You’re wasting time — that’s why you aren’t making enough income — and how to fix it

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To make enough income in your online business, you need to focus on income-producing activities. online-business-income-producing-activities-1-scaled.jpg

Therefore, if you’re wasting your time on other things, you won’t be making the income you want.

It’s hard to know if the time you’re spending is purposeful or not, so this post will help you figure that out. You’ll find the exact types of activities that CAN produce income, with lots of examples.

I’m going to try to prove to you that you’re wasting a lot of time by asking you a few questions.

1. How much time do you spend on social media?

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by Ellen Finkelstein

How to grow your business fast before you have a product – Interview with Quynh Vo

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online-business-grow-business-quicklyQuynh Vo has been helping professionals and entrepreneurs create powerful passive income streams and build wealth since 2008.

Her simple 6-step process is easy to implement and allows her clients to have time and money freedom to accomplish their most important goals.

In this interview, she explains how to get started making money quickly.

 

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by Ellen Finkelstein

How to drive traffic with a crazy challenge or outlandish stunt

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online-business-drive-traffic-crazy-claimsOne way to build up a great following fast is to do something just a little crazy.

If you’ve ever watched a reality TV show such as Amazing Race or Survivor, then you know what a draw it can be to attempt something just a little crazy. Millions of people tune in each and every week to see which team will survive (or not) in Amazing Race and what new catastrophes will befall the cast of Survivor.

Now imagine if you could generate that kind of traffic to your blog or website, just by attempting something off the wall.

In fact, this is a tried and true marketing technique that companies have been using for more than a century and you can easily do something similar in your business.

There are many examples, but consider this stunt in 1954.  A.W. Fawcett, Guinness’ Managing Director, came up with the idea of dropping 50,000 sealed Guinness bottles into the ocean, each one of them sealed with a message which asked the finder to tear off a part of the message and return it to Guinness. Many did so and each received a personal reply and memento of the event. While today, environmentalists would protest, at the time, it was a big success.

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by Ellen Finkelstein

Video: Why you need it to market your business

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If you have a message to share with the world, you need to promote it. You want people to hear — or read — what you have to say. You can’t get around this — you have to promote widely.

This can be hard for certain people.

Maybe you don’t think of yourself as a marketer or don’t like promoting yourself or even your content.

You might be an introvert.

Yet you need to get your message out there.

You might have heard about the power of video to elicit a reaction. On social media, for example, there’s quite a bit of research about the value of video to get “likes” and shares.

Before I explain ways you can use video even if you aren’t comfortable with promotion, let me give you some statistics.

Why you should be using video

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by Ellen Finkelstein