If you have a message to share with the world, you need to promote it. You want people to hear — or read — what you have to say. You can’t get around this — you have to promote widely. … Continue reading →
I’ve done my share of speaking to a live audience, but having kids at home (that was a while back) and living in a small, rural town made it hard. Instead, I focused on webinars. And webinars have been a … Continue reading →
I believe that you need to speak to get your message out to the world. Yes, you can write, but people get to know you better when you speak. And I’m a firm believer in speaking online because you can: … Continue reading →
A subscriber wrote me, “Mostly I need to learn how to promote my books. I am good at writing but a novice at promoting.” Is that you? Authors tend to like being solitary. After all, writing is basically something you … Continue reading →
How are you going to compete with all the marketing noise out there? As I’m sure you know, the Internet is a busy place. Think about all the social media notifications you get, for example. What makes one stand out … Continue reading →
What percentage of people open your emails? For your regular newsletter, it’s probably 10-15%. How about training? If you give free training, it’s probably about the same. But what happens when you charge? All of a sudden, people value your training more. … Continue reading →
I recently gave a presentation on this topic at the Presenters Network meeting in Manhattan and thought I’d share with you my points for how to design presentations for webinars. By the word “design,” I mean both the visual design … Continue reading →
You use images in your business for 3 reasons: To help people understand what you are saying To help them remember what you are saying To persuade them to take action Images will do the following: Get more people to … Continue reading →
This year, I’ve been doing a lot of speaking online and it’s mostly been about webinars. That’s because I’m so high on webinars as a tool for getting your word out to the world and also for selling products and … Continue reading →
I’ve been answering questions that came up from a recent survey of my subscribers. One was: How do I simplify the “sales funnel?” Every online business owner who sells products needs to have a funnel. What this means is that you … Continue reading →