10 techniques to create independence in your online business


If you’re working too hard, you can use one or more of these techniques to get more done in less time and give yourself more freedom!

1. Automating emails and funnels

When people sign up for your freebie, they should get a series of automated emails, appropriately called autoresponders. You set these up in advance in your email service provider’s software and these emails should tell people who you are and what you do, help them get value from the freebie, and make a first offer to buy something. That offer should also be on the thank you page after people complete the opt-in form and in the freebie itself. That’s the process of automating your first sales. The funnel is freebie > offer. That offer is often a low-priced one, to get people “in the door.”

Similarly, when people buy something of yours, there should be a next step.

Read More
by Ellen Finkelstein

How to add value to your offers


There’s a theory that you should offer value (pure content) in 3 out of 4 emails and only then make an offer. The idea is that you give, give, give, and only then do you ask.

I’m totally against this theory! 

It sets up a false contrast between offers and content, as if offers can’t be valuable. But actually, the word “offer” means you’re giving something.

And when you set pure content as separate from your offers, subscribers learn to read your “value” emails and tune out your offers.

Add value to your offers

Read More
by Ellen Finkelstein

How to use Chat GPT to write email copy


Chat GPT from Chat AI has taken the world by storm. You can use it for many purposes, but in this blog post, I want to talk about how to use it for writing emails.

Chat GPT can help you write more compelling and effective emails, by suggesting subject lines, introductory stories or paragraphs, and calls-to-action.

For promotional emails, it can help you write an entire email.

I recommend always editing and personalizing what Chat GPT writes by adding your own stories and e experience. While you can get great ideas for content, its writing is rather bland.

Some ideas that Chat GPT suggested

Read More
by Ellen Finkelstein

Interview with John Ainsworth: Increasing the effectiveness of your offer promotions

online marketing-John Ainsworth-offers

John Ainsworth helps you increase your income by using a more effective offer strategy — using bumps, upsells, and regular offers to your subscribers. For some clients, he can work magic, even doubling their income.

If you have great products or courses and a good list, but aren’t making the sales you hoped, listen to his advice in this interview!

After the video is a condensed text version of his answers.

Read More
by Ellen Finkelstein

Two ways to get clients and customers:
1-to-many vs 1-to-1


Many entrepreneurs are so focused on their current way of getting sales that they don’t realize there are alternatives. You can break down sales strategies into 2 broad categories: 1-to-1 and 1-to-many. By opening up new techniques for selling, you can increase your opportunities manyfold.

What does this mean?

Selling 1-to-1

Read More
by Ellen Finkelstein