How to create a 4-email sales campaign

September 1, 20244Comments

If you’re looking to sell something, there’s a simple and effective structure you can use to create a 4-email campaign. This approach is versatile, allowing you to use it repeatedly across different platforms. I’ll outline the steps below.

First, it’s important to understand that a sales email campaign doesn’t have to consist solely of dedicated “solo emails.” You can integrate your campaign into other emails or even adapt the structure for social media. For example, you can post a shortened version of the first email on social media, then follow up with subsequent posts, gradually sharing more information about your offer.

Email 1: Introduction and story

by Ellen Finkelstein

10 techniques to create independence in your online business

Automation

Email marketing

Outsourcing/delegation

July 14, 202410Comments

If you’re working too hard, you can use one or more of these techniques to get more done in less time and give yourself more freedom!

1. Automating emails and funnels

When people sign up for your freebie, they should get a series of automated emails, appropriately called autoresponders. You set these up in advance in your email service provider’s software and these emails should tell people who you are and what you do, help them get value from the freebie, and make a first offer to buy something. That offer should also be on the thank you page after people complete the opt-in form and in the freebie itself. That’s the process of automating your first sales. The funnel is freebie > offer. That offer is often a low-priced one, to get people “in the door.”

Similarly, when people buy something of yours, there should be a next step.

by Ellen Finkelstein

How to add value to your offers

Selling Products and Services

Success

March 1, 20242Comments

There’s a theory that you should offer value (pure content) in 3 out of 4 emails and only then make an offer. The idea is that you give, give, give, and only then do you ask.

I’m totally against this theory!

It sets up a false contrast between offers and content, as if offers can’t be valuable. But actually, the word “offer” means you’re giving something.

And when you set pure content as separate from your offers, subscribers learn to read your “value” emails and tune out your offers.

Add value to your offers

by Ellen Finkelstein

How to use Chat GPT to write email copy

Email marketing

March 3, 20233Comments

Chat GPT from Chat AI has taken the world by storm. You can use it for many purposes, but in this blog post, I want to talk about how to use it for writing emails.

Chat GPT can help you write more compelling and effective emails, by suggesting subject lines, introductory stories or paragraphs, and calls-to-action.

For promotional emails, it can help you write an entire email.

I recommend always editing and personalizing what Chat GPT writes by adding your own stories and e experience. While you can get great ideas for content, its writing is rather bland.

Some ideas that Chat GPT suggested

by Ellen Finkelstein

« Older Articles

How to create a 4-email sales campaign

Email 1: Introduction and story

10 techniques to create independence in your online business

1. Automating emails and funnels

How to add value to your offers

Add value to your offers

How to use Chat GPT to write email copy

Some ideas that Chat GPT suggested

Interview with John Ainsworth: Increasing the effectiveness of your offer promotions