How to add value to your offers

Affiliate marketing
Email marketing
List building
Partnering
Products/Services
Selling Products and Services
Success
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There’s a theory that you should offer value (pure content) in 3 out of 4 emails and only then make an offer. The idea is that you give, give, give, and only then do you ask.

I’m totally against this theory! 

It sets up a false contrast between offers and content, as if offers can’t be valuable. But actually, the word “offer” means you’re giving something.

And when you set pure content as separate from your offers, subscribers learn to read your “value” emails and tune out your offers.

Add value to your offers

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by Ellen Finkelstein

How to use Chat GPT to write email copy

Email marketing
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Chat GPT from Chat AI has taken the world by storm. You can use it for many purposes, but in this blog post, I want to talk about how to use it for writing emails.

Chat GPT can help you write more compelling and effective emails, by suggesting subject lines, introductory stories or paragraphs, and calls-to-action.

For promotional emails, it can help you write an entire email.

I recommend always editing and personalizing what Chat GPT writes by adding your own stories and e experience. While you can get great ideas for content, its writing is rather bland.

Some ideas that Chat GPT suggested

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by Ellen Finkelstein

Interview with John Ainsworth: Increasing the effectiveness of your offer promotions

Email marketing
List building
Selling Products and Services
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online marketing-John Ainsworth-offers

John Ainsworth helps you increase your income by using a more effective offer strategy — using bumps, upsells, and regular offers to your subscribers. For some clients, he can work magic, even doubling their income.

If you have great products or courses and a good list, but aren’t making the sales you hoped, listen to his advice in this interview!

After the video is a condensed text version of his answers.

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by Ellen Finkelstein

Two ways to get clients and customers:
1-to-many vs 1-to-1

Email marketing
Events/webinars
List building
Partnering
Selling Products and Services
4Comments

Many entrepreneurs are so focused on their current way of getting sales that they don’t realize there are alternatives. You can break down sales strategies into 2 broad categories: 1-to-1 and 1-to-many. By opening up new techniques for selling, you can increase your opportunities manyfold.

What does this mean?

Selling 1-to-1

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by Ellen Finkelstein

You’re wasting time — that’s why you aren’t making enough income — and how to fix it

Email marketing
Events/webinars
List building
Products/Services
Selling Products and Services
Social Media
Success
4Comments

To make enough income in your online business, you need to focus on income-producing activities. online-business-income-producing-activities-1-scaled.jpg

Therefore, if you’re wasting your time on other things, you won’t be making the income you want.

It’s hard to know if the time you’re spending is purposeful or not, so this post will help you figure that out. You’ll find the exact types of activities that CAN produce income, with lots of examples.

I’m going to try to prove to you that you’re wasting a lot of time by asking you a few questions.

1. How much time do you spend on social media?

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by Ellen Finkelstein