Two ways to get clients and customers:
1-to-many vs 1-to-1

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Many entrepreneurs are so focused on their current way of getting sales that they don’t realize there are alternatives. You can break down sales strategies into 2 broad categories: 1-to-1 and 1-to-many. By opening up new techniques for selling, you can increase your opportunities manyfold.

What does this mean?

Selling 1-to-1

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by Ellen Finkelstein

You’re wasting time — that’s why you aren’t making enough income — and how to fix it

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To make enough income in your online business, you need to focus on income-producing activities. online-business-income-producing-activities-1-scaled.jpg

Therefore, if you’re wasting your time on other things, you won’t be making the income you want.

It’s hard to know if the time you’re spending is purposeful or not, so this post will help you figure that out. You’ll find the exact types of activities that CAN produce income, with lots of examples.

I’m going to try to prove to you that you’re wasting a lot of time by asking you a few questions.

1. How much time do you spend on social media?

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by Ellen Finkelstein

Which tools do you need to build an online business?

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Recently, a client of mine bought a product that she didn’t need. She didn’t need it because she already had a similar product, one that did the same thing. But she didn’t understand that and I realized that she wasn’t clear on the building blocks of her online business — what each piece was for. In her case, she bought a page builder when she already had one.

What are the major Building Blocks of an online business?

Building blocks An online business has what I call Building Blocks. The major ones are:
  1. Your website, with an optional “page builder”
  2. Your email service provider
  3. Your shopping cart with a merchant account and gateway to process credit card payments
  4. Your social media accounts — I won’t cover these in this post

 

Secondary tools might be a webinar service, a pop-up form creator, an appointment calendar, and any number of other possibilities.

Just like toy building blocks, you fit the pieces together to make a strong infrastructure for your online business. For example, you…

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by Ellen Finkelstein

Antonio Carter on creating an affiliate and email marketing business online

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In this interview with Antonio Carter, you’ll learn a tried and true way to get affiliate marketing results by creating review videos and hear how he coaches people coming from a corporate environment to start making a living with affiliate and email marketing online.

Don’t forget to download his affiliate marketing guide — see the link below.

The video is about 10 minutes long. Read More

by Ellen Finkelstein

You only need these 3 things for an online business yet many miss out

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onlinep-business-3-things-online-business-needs-1An online business isn’t that complicated. You only need to accomplish 3 things, yet I see many people not able to keep up. Here are the 3 things you need — and I’ll explain each in more detail:

  1. An audience
  2. A relationship with your audience
  3. Offers to put in front of your audience

 

It doesn’t sound so hard, does it? But I see online entrepreneurs having problems with all 3 areas. This is important because if you miss the mark in any one area, you won’t have a thriving business.

Look for the links in each section, because I’ll give you resources to help you throughout.

Problem #1: Not building your audience

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by Ellen Finkelstein