Increase subscriptions by 55% by having more offers

(c) Sheila Finkelstein
(c) Sheila Finkelstein

How do you get more people to subscribe to your list? Because building your list is important for your online business!

According to a Hubspot marketing benchmarks report, companies see a 55% increase in leads by increasing landing pages from 10 to 15. The more content, offers, and landing pages you create, more opportunities to generate more leads for your business.

But I only have one, you say.

You and almost everyone else. Most people have just one free download. But there might be people who aren’t interested in that one and would like something else. Couldn’t you get more people interested with more offers? Wouldn’t that increase subscriptions to your email list?

But how do I do that?

(c) Sheila Finkelstein
(c) Sheila Finkelstein

To create an offer, you need to create a web form that subscribes people to a list. To add a second offer, you need 2 things:

  • A second free download
  • A second web form

It sounds simple, right?

Well, it depends. Because you get your web forms from your email provider, you need a provider that allows you to offer multiple web forms. Remember, to offer a second download, the web form has to accomplish one or both of these actions (compared to your first web form):

  • Bring people to a different web page that has the link to the download
  • Send people a different email with the link to the download

Some of the most popular email providers either don’t let you do this or charge extra. (That’s one reason why I like MadMimi and AWeber so much — my current email services. Note: The link is an affiliate link.)

But as long as you have an email provider that lets you create multiple web forms, it’s as easy as setting up the first one.

Whether you’re looking for the best email service — or need to find other essential online tools — you’ll love “33 essential software, tools, and plug-ins I use for my online business.” It’s a comprehensive list that will help you get better results, save time, and more.

3 orange large asterisks

Do you have multiple offers, each with their own landing page and form? Does your email service even let you do that? Do you think you might get more subscribers if you could offer a variety of free downloads? Leave a comment!

The photos of tomatoes are by my colleague, Sheila Finkelstein (no relation). You can see some of her other photos here.

by Ellen Finkelstein

Grow Your Online Business: Day 7 (Ultimate Blog Challenge) How important are you on your website?


online-business-you-are-important-1I specialize in helping online entrepreneurs who offer a service, such as:

  • coaching
  • consulting
  • designing
  • speaking

Is that you? I appreciate you because you’re trying to help people, make the world a better place.

And I help people like you with marketing strategy and Internet technology. One of my specialties is helping service-based entrepreneurs expand to include products so that some of their income is more “passive,” not completely linked to their time. This allows them to earn additional income and have more flexibility in their daily schedule.

After all, I started my home business so I could be at home with my kids and I needed that type of flexibility. (They’re grown up now and my business lets me travel, that is, get away from my home.)

You are important!

If you own a service-based business, you are obviously important to the success of the business. You need to shine on your website. Your website needs to reflect your presence in your business.

So, I just added a photo of myself on my About page. Because I talk about myself there. Why should I hide behind words?

And I added a photo of myself on my Contact page.  After all, they’re contacting me! (Even if I forward the email to my assistant, it’s good to make the contact seem personal. And a lot of the time, I do answer myself.)

Putting your photo on your home page or in your website banner is another good idea for a business that is service-based. People connect when they see you and are attracted to you and your website. This is why video is so powerful. Live video isn’t easy for me, but I persevered and have a video on my home page.

If you don’t know how to create, edit and insert video, you’ll find my e-book helpful. It’s called “How to Add Video to Your Website” and you can read more about it here.

Here’s your action step

See where you can add a photo or video of yourself on your website and add it. Leave me a comment and let me know how it looks!

by Ellen Finkelstein

1 in 4 Americans aged 44-70 dreams of becoming an entrepreneur


online-business-become-entrepreneur-1Are you one of them?

Maybe you’re younger — or older — and you also dream of having your own business.

I read this statistic in the Aug-Sept AARP magazine. (Yes, I’m way over 50.) They say that this stat (1 in 4 Americans aged 44-70 dreams of becoming an entrepreneur)  is from the Small Business Administration.

Of course, not everyone wants to be an online entrepreneur, but the truth is, starting an online business is one of the quickest and least expensive ways to start your own business.  In fact, it’s so easy that many people don’t take the precautions they should — like getting insurance, setting up a legal framework (sole proprietor? LLC? S Corporation?), or even starting a business checking account.

Here in the United States, one of the great advantages is the ease with which you can start a sole proprietorship. Even setting up a corporation isn’t hard, although I recommend a lawyer. I paid about $400 for the initial incorporation documents.

How do I start?

It depends, of course, on what you want to do, how much money you have to invest in the business, and how much risk you’re comfortable with.

If you’re working full time now and don’t feel comfortable quitting your job, you can start part time, working evenings and weekends until your new business is profitable. Yes, you’ll have to put considerable time into it. You’ll need to learn:

  1. Internet technology
  2. Marketing strategy
  3. How to partner with others

You’ll also need to spend time creating your website, blog posts, and maybe videos. You’ll need to develop products and/or services.

And let’s not forget, you’ll need to actually run your business. What’s involved?

  1. Providing services
  2. Customer service
  3. Marketing activities
  4. Bookkeeping
  5. Ongoing product development

Are you ready? Or, have you been in the incubation state for months or even years? (I know some people like that.) What is holding you back? Leave a comment!


by Ellen Finkelstein

Find the information you need to move forward


I’m responding to the survey I posted — providing those of you who filled it out with content to help you with your most pressing needs.

internet-marketing-information-to-move-forward-1If you haven’t completed it yet, click here to complete it. Why? Well, if you read this post, you’ll see how I’m helping those who did complete it. Why not get your concerns addressed too?

Below, you’ll see the most common responses so far and the resources I have on my website to address those issues. Each topic’s content is like a mini-course; you could easily pay $97 or more for this information — on each topic!

Not enough time

Perhaps you’re working full time or have small children at home. You may just have taken on a lot. Whatever the reason, it’s common for Internet marketers and small business owners to get overwhelmed.

And after all, if you’re trying to change the world, that can be a daunting task!

If time is an issue for you, here are some posts that can help you.

The technology overwhelms me

There’s no getting around the fact that an online business involves technology. Unless you have employees to take care of all the technology, you’ll need to learn some of it yourself.

In fact, even if you do have employees to do a lot of the technology, you still need to understand it. So here are some technology tips and tools to make it easier.

That said, if there’s a specific technological issue that’s holding you back, leave a comment and I’ll try to address it.

I don’t know which marketing strategy to use

Some people spend lots of time and money trying out a strategy only to find that it doesn’t work for them. Maybe it was the strategy, maybe it was the implementation, but either way, it wasn’t successful.

This issue can be especially frustrating because we are bombarded by Internet marketing gurus telling you, “This is what I did. I know it can work for you, too.” Well, if that were true, there would be a lot more success stories.

The truth is that everyone has different skills and passions. Some people need more hand-holding than others. Some strategies work better for one niche than for others. So many variables!

This is truly an area in which it’s helpful to have personalized guidance, but still, I have some posts that can help you.

These topics were the most commonly brought up in the survey, although there were others, such as lack of money and getting noticed.

Was this helpful for you? Contact me if you’d like personalized business coaching.

Please complete the survey to add your own 2¢!


by Ellen Finkelstein

Build a new life in retirement with your personalized blueprint


This article is by Cathy Severson, who is a career counselor and retirement life coach.  She is creator of the Retirement Life/Map, a personalized blueprint for your future. Visit her website at

While Cathy’s article is about baby boomers and retirees, I think that the principle of finding your ideal direction in life applies to everyone. See what you think!

* * * * *

internet-marketing-build-new-life-in-retirement-1When Pat first called me, there was a slight hint of desperation in her voice. “I’m failing retirement,” she lamented.

“What’s the problem?” I inquired.

“I hate playing mahjong and bridge,” she wailed.

Pat is representative of the new retiree. While they’re ready for a shift from the working world of the last forty years, they’re not ready to go off into the sunset.

Recently, I was at a meeting in room filled with entrepreneurs. As I looked around at the graying hair and faces with slight wrinkles, I didn’t see ‘old’ but a group of people filled with passion, enthusiasm and vitality.

Baby boomers are redefining what it means to grow old. Yes, many people will receive their gold watch and high tail it to the nearest retirement community in Florida or Arizona and never look back.

Many new retirees are looking for a new challenge or opportunity. Retirement age baby boomers are the fastest growing segment of the population to start a business. My husband and I started a business in our early thirties and ended up losing everything. At retirement age, people don’t have the time or the money to make a mistake.

Many people have an inkling that they would like to start a business, maybe even an Internet one, but don’t know what they have to offer. Some retirees are driven by a sense of purpose, but don’t know what it is or how to put it into action.

A Retirement Life/Map is the ideal place to start you journey into this new world. Discover the strengths you want to express in your retirement life. Understand what motivates you and most importantly, your anchors for happiness. What do you need to feel satisfied and happy in retirement? A Retirement Life/Map will help you find your purpose and how to put it into action.

What happened to Pat you may be asking? At sixty-nine, if anyone deserved a traditional retirement it was she. Working as a psychiatric nurse, she had single handedly raised seven children. At 4’ 10” she was a feisty spit fire who wasn’t ready to stop living.

By completing her Retirement Life/Map she confirmed her commitment to personal growth and continued learning. She realized that she like to apply new information to challenging problems. She also realized that she wanted to help people who couldn’t help themselves. Finally, she wanted to believe she was contributing to a greater good.

Once she realized there wasn’t anything ‘wrong’ with her and armed with courage and confidence that came from the new perspective of the Retirement Life/Map, she promptly enrolled in school to become a mediator. The last time we talked, she had a vigor and eagerness helping foster children through the court system.

Pick up your copy of the Retirement Life/Map, a personalized blueprint for your future. Visit Cathy’swebsite at

by Ellen Finkelstein