How to outsource or delegate some of your work–for free

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Are you overworked? I feel your pain! But you can get help. I’ve written before on this topic. See my blog post, “How to get help when you can’t afford it–or even if you can.” I suggest that you read that article if you’re thinking about working with someone else.

internet-marketing-outsource-delegate-work-for-free-1But those solutions cost money — except for a student intern. Maybe you think that you can’t afford even 1¢. So here are some ideas for getting help for free. They are ways to outsource or delegate some of your work. Except for the first idea, they are solutions for short-term projects. If you want permanent help, you’ll usually need to pay for it.

Get a partner

You might say, “A partner isn’t free,” but a partner only makes money if the business makes money — just like you — if you’re the owner.

I’ve noticed that businesses with 2 people at the helm can do more. When you choose the right partner, you have complementary skills and feed off each others’ energy. And think how nice it would be not to have to go it alone!

Of course, if you choose the wrong partner it can be pretty horrible, but it’s certainly worthwhile to try.

Barter services

Bartering is the exchange of services. Develop relationships with other skilled professionals and suggest a win-win barter. Try to make the exchange an equal value of services.

A colleague of mine bartered a website branding makeover for social media setup and training. It worked well for both parties and no money changed hands. They can also now use each other for testimonials. Indeed, my colleague’s website is listed on the website branding expert’s testimonial page as a happy customer.

Time Traders Club is an online bartering community that I below to and can highly recommend. You can start off for free.

Join or create a meetup, mastermind or support group

I’ve written about this before in my tip, “Need help? Create a group!” If you haven’t read that post (or forgot about it), go and read it because I list some useful techniques and collaborative tools.

You may be able to find an existing group. Meetup.com lets you join or create local groups based around a topic. There are lots of Internet Marketing Meetup groups.

But you can create your own local group, just by asking around and asking friends to ask their friends.

You don’t need to limit yourself to local in-person meetings. You can go online and ask people if they’d like to join a mastermind or support group. You can make this request in LinkedIn groups, for example.

A word of caution. Some of the people who join will be takers, not givers. Usually, this is not because they don’t want to give, but just because they don’t know much. There will also be people who never get around to taking any action, so that your efforts to help them will be frustrated. Believe me, I speak from experience.

But if you have the strength to weed out those who aren’t contributing or at least moving forward, you can end up with a powerful group that will supercharge everyone in it.

Now, there’s no excuse for not having some help. What has worked for you? Do you have any success or horror stories? Leave a comment!

by Ellen Finkelstein

Turn your free download into a cash machine with these 6 tips

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You probably have a free download that you offer your site visitors. But many people don’t know that you can use certain techniques to turn something you give away for free into a cash machine that will bring you passive income for a long time to come.

If you don’t have a free download yet, read this next section.internet-marketing-free-download-to-cash-mahcine-1

Why you should have a free download

A free download can be any electronic item — PDF, video, audio, Word document (or Google Doc), etc.

In fact, what you offer doesn’t even have to be a download — it could be a course that you deliver via a series of autoresponder emails that you set up in your email service. Or it could be a set of videos that reside on your website that you make available by giving new subscribers the links.

But it’s usually a downloadable file, so it’s commonly called a free download.

The reason for having one is to encourage your visitors to sign up for your email list. Your free download should be enticing and valuable enough that people really want it and are willing to give you their email address for it.

Once you have their email address, you have permission to send them your newsletter and/or promotional emails. In this way, you ensure that you can develop a relationship with them and turn them into readers, fans, and customers.

6 tips for turning your free download into a cash machine

Read More

by Ellen Finkelstein

Safe places to store files online

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You create a video but aren’t ready to show it to the world yet. Perhaps you’re in the middle of planning a product launch and won’t use it until it goes live.

internet-marketing-safe-places-to-store-your-stuff-1You record a webinar or write an e-book and want to turn it into a product but aren’t sure where to store it..

Do you wonder where to store files? Perhaps you want to keep them safe but private. Or you may just need a storage platform for selling them.

This is a common situation, so I thought I’d introduce you to some storage solutions.

Privacy settings

Many platforms that store videos or PowerPoint presentations have a setting that keeps the file secret to everyone or available only to people who have the URL. In other words, they can’t search for and find your video or presentation.

A good example is YouTube’s settings: Read More

by Ellen Finkelstein

Are you ready to make more money with less work? Events & products are the key!

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Internet businesses usually follow an arc of evolution — like most businesses, in fact.

internet-marketing-events-products-1Stage1: Offer a local service

You might start by offering a service locally. If you’re a coach, designer, consultant or health-based service provider, you usually start this way.

Stage 2: Get a website

Then, you decide that you should have a website. Why?

  • To increase the perceived level of expertise and to look more professional
  • To have a place to send people so they can find your hours, make an appointment (with an online scheduling service) or read about your services

But soon you realize that with your website, you can reach people outside your local area. You can take on clients via email and phone.

Stage 3: Expand beyond local

To expand your horizons, you do 3 things: Read More

by Ellen Finkelstein

How to automate an Internet business: Part III-Schedule blog posts and emails

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internet-marketing-automation-schedule-3You must have noticed that sometimes you have enough time and other times, you don’t.

Your tasks don’t flow in an even stream; sometimes you’re too busy and other times you have some time for projects.

One aspect of automating is to schedule blog posts and email newsletters so that you can do them when you have time. For example, you can create your blog posts and newsletters on Monday, but publish them on Tuesday.

You can even pre-write many blog posts and newsletters and schedule them throughout the week or month! How cool is that?

Should you create a blogging calendar?

Some bloggers create a blogging calendar, even for the entire year, and stick to that.The calendar lists the blog title, and perhaps a short description, with the projected date of publication. But there are pluses and minuses. Read More

by Ellen Finkelstein