During my 16+ years online, I’ve been lax in tracking and testing conversions, I admit. But it’s SO important to know your conversion on your opt-in and sales pages as well as your emails. And especially to test variations to see which one works best.
Why? When you have knowledge, you can make changes that improve your conversion. And believe me, all of the highly successful marketers test. Why not you?
So let’s talk about tracking and testing for conversion.
Imagine…
Testing 2 versions of an opt-in page for your free offer and discovering that one of them gives you more subscribers!
Testing 2 versions of a sales page and finding out that one results in more sales!
Testing emails — the subject or the content — and finding that one gets more opens and more clicks!
What would that knowledge mean to you?
There’s a tool for that…
I’ve tested some tools over the years but found them either too complicated or expensive. I think I’ve finally found a set of 4 tools that will give me the information I need to improve my conversions, so I want to share them with you and how I’m using them.
Google Analytics gives you so much information you might be overwhelmed, but here are some of the possibilities:
- Where your visitors come from and how they find you
- Which pages/posts get the most traffic
- What search terms people use to find your website
- The conversion of an opt-in or sales page — to get this, you set Goals
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