10 techniques to create independence in your online business
If you’re working too hard, you can use one or more of these techniques to get more done in less time and give yourself more freedom!
1. Automating emails and funnels
When people sign up for your freebie, they should get a series of automated emails, appropriately called autoresponders. You set these up in advance in your email service provider’s software and these emails should tell people who you are and what you do, help them get value from the freebie, and make a first offer to buy something. That offer should also be on the thank you page after people complete the opt-in form and in the freebie itself. That’s the process of automating your first sales. The funnel is freebie > offer. That offer is often a low-priced one, to get people “in the door.”
Similarly, when people buy something of yours, there should be a next step.
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Ellen Finkelstein
An online business has what I call Building Blocks. The major ones are:
As an owner of an online business, you know you need to grow your list of subscribers. These are the people who have told you they want what you have to offer and they are your primary source of customers.
You’ve probably heard that people buy from someone that they know, like, and trust. It makes sense, after all. Would you buy from someone that you don’t know, like or trust?
Offering people in your target market a free product in return for their name and email is such a basic concept in online marketing, but many people struggle with the technology.