Using AI for writing

Automation
Success
Web technology
Writing
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AI writing tools have transformed content creation in recent years. Writer’s block is almost nonexistent, writing can be done in seconds, and spelling and grammar mistakes are reduced significantly. But…

Are there ethical and privacy concerns?
Which tools might you use for which type of writing?
HOW should you use AI in your writing?
How do you get the best results?

In this blog post, I’ll try to briefly answer these questions and more.

Ethical and privacy concerns

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by Ellen Finkelstein

10 techniques to create independence in your online business

Automation
Email marketing
Outsourcing/delegation
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If you’re working too hard, you can use one or more of these techniques to get more done in less time and give yourself more freedom!

1. Automating emails and funnels

When people sign up for your freebie, they should get a series of automated emails, appropriately called autoresponders. You set these up in advance in your email service provider’s software and these emails should tell people who you are and what you do, help them get value from the freebie, and make a first offer to buy something. That offer should also be on the thank you page after people complete the opt-in form and in the freebie itself. That’s the process of automating your first sales. The funnel is freebie > offer. That offer is often a low-priced one, to get people “in the door.”

Similarly, when people buy something of yours, there should be a next step.

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by Ellen Finkelstein

Which tools do you need to build an online business?

Automation
Email marketing
List building
Resources
Selling Products and Services
Web technology
WordPress/blogging
5Comments
Recently, a client of mine bought a product that she didn’t need. She didn’t need it because she already had a similar product, one that did the same thing. But she didn’t understand that and I realized that she wasn’t clear on the building blocks of her online business — what each piece was for. In her case, she bought a page builder when she already had one.

What are the major Building Blocks of an online business?

Building blocks An online business has what I call Building Blocks. The major ones are:
  1. Your website, with an optional “page builder”
  2. Your email service provider
  3. Your shopping cart with a merchant account and gateway to process credit card payments
  4. Your social media accounts — I won’t cover these in this post

Secondary tools might be a webinar service, a pop-up form creator, an appointment calendar, and any number of other possibilities.

Just like toy building blocks, you fit the pieces together to make a strong infrastructure for your online business. For example, you…

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by Ellen Finkelstein

Stay in touch with your list with less work

Automation
List building
Outsourcing/delegation
WordPress/blogging
0Comments

online-business-maintain-relationship-subscribers-1As an owner of an online business, you know you need to grow your list of subscribers. These are the people who have told you they want what you have to offer and they are your primary source of customers.

But if you don’t stay in touch with them regularly, you’ll lose them…

  • They’ll forget who you are
  • They’ll unsubscribe
  • They won’t learn to know, like, and trust you
  • And they certainly won’t buy from you

Maintaining a relationship with your audience is SO important, yet, like many online entrepreneurs, you might not manage it. Perhaps you’re focusing on creating a product, doing events, learning about online business and maybe even working full time. You’re busy! But being too busy to keep in touch with your best audience is not a good approach.

Do you know what batch processing is?

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by Ellen Finkelstein

13 Secrets to Relationship Marketing for Online Entrepreneurs

Automation
Selling Products and Services
3Comments

online-business-secrets-relationship-marketing-1You’ve probably heard that people buy from someone that they know, like, and trust. It makes sense, after all. Would you buy from someone that you don’t know, like or trust?

But if you’re an online entrepreneur, how do potential customers get to know, like, or trust you? They aren’t meeting you in person, so you need to create an online relationship.

Creating an online relationship would seem hard when you’re trying to attract a large number of customers. How do you have time to meet with people individually? The truth is that you often don’t. If you’re selling high-priced products or services, you may bring people to a 1-on-1 sales meeting, but many online sales are completed without that personal touch. People buy from a sales page on your website or a link in your email.

There are secrets to creating relationships with people online. If you master these, your sales will increase, sometimes dramatically.

In addition, some of the relationships you create will turn into partnerships. These partnerships can bring you many subscribers and customers at a time because people trust a recommendation from someone they trust. (And you can recommend their products to your subscribers in return — maybe even get a commission for doing so!)

Here — in no special order — are 13 secrets to creating relationships. Please leave a comment if you have a question, want to add a secret that has worked for you, or have a comment. Read More

by Ellen Finkelstein