How to add value to your offers

Affiliate marketing
Email marketing
List building
Partnering
Products/Services
Selling Products and Services
Success
2Comments

There’s a theory that you should offer value (pure content) in 3 out of 4 emails and only then make an offer. The idea is that you give, give, give, and only then do you ask.

I’m totally against this theory! 

It sets up a false contrast between offers and content, as if offers can’t be valuable. But actually, the word “offer” means you’re giving something.

And when you set pure content as separate from your offers, subscribers learn to read your “value” emails and tune out your offers.

Add value to your offers

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by Ellen Finkelstein

Interview with Chuck Anderson: How to use events to massively grow your online business

Affiliate marketing
Events/webinars
Interviews
Partnering
Speaking
2Comments

Chuck Anderson helps online entrepreneurs fill events through events and partnerships.

Here’s the video interview. Below it, you can read a summary of Chuck’s answers to my questions and find his free offer.

Who do you serve and who are your clients? 

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by Ellen Finkelstein

Antonio Carter on creating an affiliate and email marketing business online

Affiliate marketing
Coaching
Deciding What Business to Do
Email marketing
0Comments

In this interview with Antonio Carter, you’ll learn a tried and true way to get affiliate marketing results by creating review videos and hear how he coaches people coming from a corporate environment to start making a living with affiliate and email marketing online.

Don’t forget to download his affiliate marketing guide — see the link below.

The video is about 10 minutes long. Read More

by Ellen Finkelstein

“It seems like people don’t want to spend money”

Affiliate marketing
Selling Products and Services
7Comments

online-business-people-dont-want-spend-money1A subscriber told me she was having problems selling her own products and also affiliate products (products of others that she would get a commission on). When I asked her why she thought she was having these problems, she answered:

“it seems like people don’t want to spend money.”

I thought I would share with you the answer I gave her.

I think everyone experiences this. Here are some thoughts:

  • You need to make a compelling case for buying–why is this the solution to their problem?
  • Your offer needs to be irresistible–it must seem more valuable than the cost
  • Of course, you need to sell good products
  • Since you have your own products, see if you can get affiliates to promote you. They might do a better job of it!
  • Survey your list and ask them what they need. What are their problems? Then promote around a solution to those problems.

Actually, people DO want to spend money…

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by Ellen Finkelstein

How can I make passive income?

Affiliate marketing
Email marketing
Selling Products and Services
5Comments

online-business-passive-income-1

Someone asked me,  “What is the next big thing for passive income?”

The word “passive” is very relative. If you want to make income without doing any work, you won’t find a solution here. You can outsource a lot of the work, but of course, you’ll have to pay for that.

Usually, you get passive income by doing a lot of work up front. Passive income is not doing 1-on-1 coaching in which you get paid by the session or package. That’s not to say you can’t make a lot of money doing 1-on-1 coaching, but it isn’t passive income.

Partially passive income would be creating an electronic product and selling it. You still have to promote for each sale but the delivery is automatic.

Let’s talk about some ways to make income that’s even more passive, because everyone wants passive income! Read More

by Ellen Finkelstein