What’s your goal in terms of making money? Do you have a product? A service?
If what you offer is attractive enough, they’ll come to you. If that isn’t working, survey your readers to see what they want! Your idea might seem great to you, but not to your readers. Yes, sometimes you need to educate people and you might be ahead of your time. But sometimes, you need to make adjustments, either in what you offer or in the way you explain it.
Write down the answers to the following questions:
Who is your target market?
How can you reach them? (Where are they online?)
Do they have money to spend?
Are they willing to buy products and services?
The answers to those questions, along with your survey results, should help you focus on the right offering and the right people.
Of course, you need to start with one product. But eventually, you need to have a range of products from cheap to expensive. You can often offer levels of one product, but adding bonuses or extra levels of service. In this way, people can choose the level that meets their needs.
Don’t forget emotions
Appeal to their desire to change the world. This is something you and your potential customers have in common! Emotions affect people’s decision. You can use photos and emotion-charged words to reach people. This isn’t unethical; it’s helping people feel comfortable with what you offer. Did you know when the emotion center in the brain is damaged, a person can’t make a decision?
Always give; it’s the basis of receiving
Continue to provide free, valuable information–it won’t hurt your sales. Instead, it will help them, because it will establish you as an expert. And it’s the right thing to do!
As you’ve read in earlier posts here, here, and here, I’m telling you the story of my email list growth. It’s a story that is just beginning, but I want you to learn techniques you can use on your own.
My goal was 50 people by the end of October, and as you can see, I’ve beaten that goal–and over a week early!
You don’t always know
Of course, as I’ve mentioned before, people join your list without telling you, so you don’t always know how it happens.
But when you get a spurt of new sign-ups, it’s usually related to some event. Try to learn from these experiences, so you can repeat them.
Go to your tribe
Seth Godin talks about how leaders need a tribe–people who have something in common and want to go in the same direction. Continue reading →
Thanks to David F. Buckland for leading me to some of his blog posts that I think you’ll find helpful for starting a website and/or blog. They were written in 2009 and things move at light speed in the virtual world, but the principles still hold and provide detailed background information.
“Blog as Website” explains how you can use blogging software to create a website, with or without an actual blog. This is the setup I recommend for people starting out on their own without a big budget, as I explained in an earlier post, “How should you create your website?”