In the past few years, a number of Internet Marketers have put together free events with multiple speakers, often lasting a few weeks. These are either teleseminars (phonecall only) or webinars (includes visuals and possibly live video).
John Assaraf did one and so did Sue and Steve Soucy. Inspired by Sue and Steve’s event, I created my first event last year. It was called Outstanding Presentations Workshop and featured 8 speakers, including myself.
As a result of the event, I added over 1200 people to my email list! This year, I’m doing it again, with even greater results.
How can you create a multi-session, multi-speaker event?
Let me start by warning you that it’s a lot of work and you should get some help.
Here are the basic steps:
- Decide on a topic in your niche. It should be a topic that will attract as many people as possible. Your goal should be at least 500 people registered.
- Collect a list of the top people in your niche. Your list should have 4-5 times the number of sessions you want to offer. Don’t shy away from the top people!
- Set a schedule, starting approximately 3-4 months away. Continue reading →