To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.
— Steve Jobs to Apple employees, 1997
I recently had an interaction with someone on a social entrepreneurs’ LinkedIn group and he then sent me a message saying he wanted to know “when building a commerce site on WordPress, how is PAYMENT security handled? How are other general and security issues handled when WordPress is used as a business site?”
I answered him in an email and then decided to rewrite the content as a blog post, so you could read it, too. It’s basic information that every social entrepreneur who want to get online needs to know.
In order to make some money, you need a way to accept credit cards on your website.
There are 2 common ways to go: Continue reading →
In a previous post, I told you I would tell you what I’m doing to grow my list and tell you the result.
I’m now up to 41 people, a gain of 2 in 3 days. Not very impressive, but I’m not complaining!
Here’s what I did.
Use your tribe
A tribe, in the Internet Marketing sense, is a group of people who have something in common with you. You need to find groups and join them.
I belong to a great group of people who are trying to get on the Internet, the Social Media Attractionaires. It provides a private place where I can tell like-minded people what I’m doing, especially if it can help them. So I wrote a short post there.
For my main website-based business, I have a Twitter account and quite a lot of followers. I thought that some of them would be interested, so I sent out a couple of tweets.
Join other tribes
I use LinkedIn a lot. I especially find the groups useful. So I joined a few LinkedIn groups of social entrepreneurs and solopreneurs and asked a question. You can’t always just promote yourself in a discussion (it depends on the group), so you have to find a way to contribute to meaningful discussion. Most groups have a Promotion tab, but few people ever look at it.
I asked what people were finding challenging, finances or technology. As people responded, I was sometimes able to mention my website. This method can be time-consuming at first, but when you find the right location, can be worthwhile.
Make a list of groups you can connect with. Then try connecting!
Everyone is talking about social media marketing, so I want to start with an overview. In future posts, I’ll go in more detail.
What is social media?
Social media is any online resource that lets people easily share content with each other. For example, it’s hard to share a printed newspaper article with others, but it takes just a click to share an item on Facebook.
The most popular social media sites are Facebook, Twitter, and LinkedIn, at least in the United States (which is where I live).
While YouTube didn’t start out as social media, it is now. You can easily share your favorites with others–and it’s big!
So let’s examine the big 4 in brief.
At over 800 million users (see www.facebook.com/press/info.php?statistics), Facebook is huge. It’s a great option when you want to connect with individuals, rather than businesses. As a social entrepreneur or solopreneur, create a Facebook page and regularly post new content, links to your blog, and photos.
Twitter has 254 million registered users, although its size is harder to count (see www.mediabistro.com/alltwitter/how-many-twitter-users_b13110). Twitter has been called a micro-blogging platform; it lets you send out up to 140 characters to people who follow you.
By following people who might be interested in you, you may get them to follow you back. Regularly post new content, with links to outside content and your blog.
LinkedIn has over 100 million users and is designed for businesses. While you can post updates like on Facebook and Twitter, in my opinion, its strength is in its groups. Start joining relevant groups and contributing to gain a reputation. Then start creating connections, which are like Facebook friends.
YouTube has over 490 million users. It’s is a little different from the others. Of course, it’s a place to post videos. But because people can sign up for your channel and share your videos, it’s also a type of social media.
Most importantly, it’s the #3 site overall (after Google and Facebook) and the #2 search engine (after Google). Create a channel and start uploading videos! Be sure to put your URL in the description box.
Social media marketing strategy
To be successful at social media marketing, you need to know a lot more about it, including tools to automate posting and techniques to engage people. Look forward to more posts on the topic! But as with any marketing strategy, the key is to come up with a strategy, be consistent with it, evaluate it, and make adjustments as necessary.
What social media strategies have worked for you?
Growing a list can be hard and can take a long time!
I’m now used to having large lists. On my ellenfinkelstein.com site, I have 2 lists–one is about 7000 and the other is about 8000. But I’ve had that site for 12 years now.
So, how do you start from scratch? That’s what I’m doing with this site.
Over the next few months, I’ll be working to grow my list and I’ll tell you what I do. I’ll let you know what works and what doesn’t . You’ll be able to follow my path to grow your list, too!
Why grow a list?
Remember that a list is for sending email. Email is one of the most powerful ways you can connect with people who care about what you have to offer. In the end, your list is the way you make money, while making the world a better place.
How do you get from 0 to 1?
As I’ve already discussed in my post, “Why you need a prominent web form on your website,” you get people to sign up in your web form. You offer them free information in electronic format (free report, video, etc.) in return for their email address.
But when you’re just starting out, no one knows your website exists, so how do you get people to come and sign up? You have to tell them!
Start at home
Start by telling people you know–your friends and colleagues. Ask them to tell their friends.
I started by offering an Internet Marketing course in my home town. I put up posters and emailed a few people whom I thought would be interested.
About 26 people came to 2 introductory lectures and I accepted 12 people. But I asked the rest if I could add them to my email list and they said yes. Over the next few days, some people called saying they were interested and had missed the lectures, so I offered to put them on my list, too.
I had some online groups of friends, so I announced my new website to them. A few more people signed up. I also once organized a local group, Women with Websites, and I emailed them. That added 2 more people.
Now I’m up to 39 people.
Not much, is it?
But I have a list of 9 steps to take to add to the list, plus a big idea coming up later.
So watch for future blog posts and I’ll continue to tell you what I do and track my numbers.
What has worked for you?