Thanks to David F. Buckland for leading me to some of his blog posts that I think you’ll find helpful for starting a website and/or blog. They were written in 2009 and things move at light speed in the virtual world, but the principles still hold and provide detailed background information.
“Blog as Website” explains how you can use blogging software to create a website, with or without an actual blog. This is the setup I recommend for people starting out on their own without a big budget, as I explained in an earlier post, “How should you create your website?”
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. – Steve Jobs
But some of my students are still having problems writing a free report. In a recent class, we had a discussion about this topic. Some great ideas came out and I thought I’d share them with you.
Compile blog posts
Do you have a good selection of blog posts? Put them together into a free report. Few people will come to your site and read through weeks or months of blog posts, but if you collect them in an organized fashion, they’ll get great benefit.
Here are the steps:
Decide on your topic and write an attractive title.
In Microsoft Word (or a substitute), create a table of contents.
Create chapter titles or just headings that match the table of contents.
Copy and paste the blog posts into their appropriate section. Organize them so the text flows well.
Write a short intro and conclusion.
Add links to your Sales/Services page or to specific sales pages.
Convert to PDF.
Break up a book
One of my students has written a book and his website is partly a way to sell the book.
If you, too, have a longer document, you can take selections from it and turn it into a free report. You can also offer a free chapter. This is very commonly done, even for books published by major publishers.
Copy and paste your existing content into a document and turn it into a PDF. Also follow the steps above for creating a title and organizing the content. Continue reading →