One way to build up a great following fast is to do something just a little crazy.
If you’ve ever watched a reality TV show such as Amazing Race or Survivor, then you know what a draw it can be to attempt something just a little crazy. Millions of people tune in each and every week to see which team will survive (or not) in Amazing Race and what new catastrophes will befall the cast of Survivor.
Now imagine if you could generate that kind of traffic to your blog or website, just by attempting something off the wall.
In fact, this is a tried and true marketing technique that companies have been using for more than a century and you can easily do something similar in your business.
There are many examples, but consider this stunt in 1954. A.W. Fawcett, Guinness’ Managing Director, came up with the idea of dropping 50,000 sealed Guinness bottles into the ocean, each one of them sealed with a message which asked the finder to tear off a part of the message and return it to Guinness. Many did so and each received a personal reply and memento of the event. While today, environmentalists would protest, at the time, it was a big success.
You can’t get customers or clients unless people know about you. Visibility is a crucial part of being successful online. But not just any visibility. In this interview, Visibility Wiz Cindy J. Holbrook explains why you need to be visible to people who want what you have to offer and gives 3 tips to get you there.
You’ll also learn how to approach influencers to partner with you — she recently created an online summit with 40 top influencers. (I was one of them, speaking on getting visibility through webinars.)
Speaking is one of the best ways to meet potential clients and customers, to grow your list, and to make sales. I interviewed Katrina Sawa, who helps entrepreneurs jumpstart their business. A major strategy she uses and teaches is speaking as a marketing strategy.
Watch my 15-minute interview with Katrina Sawa in which she tells you:
How to use speaking as a marketing strategy
How to get started speaking right away
How many talks you need
What to Google and which sites to visit to find places to speak
How to sell when you aren’t allowed to sell at a venue (this one is brilliant)
How to create “easy yes” offers — and how to price them
Too many entrepreneurs get burned out doing everything themselves and doing it the long, drawn-out way. They either don’t get enough done to make a good living or they end up quitting because they’re overwhelmed.
It doesn’t have to be that way, but you do need to do some preparation and practice some discipline.
Partnering is important in your business. You can’t grow it alone. But how do you get to know people so you can work with them?
You should be developing relationships all the time. Try to have 1-2 partnership meetings a week, preferably video meetings. Not all will work out, but a few will be the basis for growing your business.
This post isn’t about what you need to have in place to be ready to partner. That’s something else. No, this is about how to quickly create relationships once you’re ready.
You probably know who they are. They’re the well-known people in your field — and the not-so-well-known ones, too. Some of them are your competitors and that’s OK. But to find more, just Google what you would Google to find yourself. For example, online business coach, holistic health coach, time-management speaker, etc.
Then make a list of people you want to get to know.