Offering people in your target market a free product in return for their name and email is such a basic concept in online marketing, but many people struggle with the technology.
Yet without this free product, often called a freebie, you won’t be able to grow your subscriber list. And without the list, you won’t have people to sell to via email. Email marketing is the bedrock of online success.
In this post, I’m assuming that you have something to give away and just need to create an opt-in page where people can subscribe to get it.
Here’s a brief overview of the process. Note that the specifics will vary depending on your email service provider, page builder, etc.
Upload the freebie to an online storage location
In order to deliver your freebie, you need to give subscribers a link that lets them download it. Here are some options: Continue reading →
I get frustrated sometimes when my coaching clients create obstacles in the way of creating products that could start generating more income for them. Here are some of the things they say:
But then I have to write some copy
People won’t pay for that because it’s available for free elsewhere
I don’t have the time
I haven’t figured out yet what I want to sell
There are also other issues that get drawn into the mix:
I can’t link to a product in my book because I don’t have a product yet
I can’t link to my website because it isn’t ready yet
I can’t get my website ready because I don’t have anything to sell yet
I can’t email my list because my newsletter needs to be updated
I can’t email my list because I don’t have anything to sell
When you work online, you often have to find ways to work quickly, especially if you aren’t selling very expensive products. There’s a constant cycle of creation and promotion, creation and promotion. As you build up your business, you can develop more passive income, such as a membership program or affiliate income– but even then you need to be regularly creating new content or promoting regularly.
Of course, the solutions depend on the situation, but here are some suggestions if you aren’t getting products out there to sell: Continue reading →
When people start an online business, they usually copy the model of a successful online entrepreneur they’ve been following. If they hire a coach, they use that coach’s model.
But over the years, I’ve noticed that there is more than one way to success online — and most people ignore that. In fact, even the top performers stick to what has made them successful and rarely try — or recommend something else.
But a different model might be better for you, depending on:
Your comfort with risk
The amount of money you have to invest
The type of daily schedule you want or need
Your niche and target market
Your comfort with selling
I see lots of people stuff themselves into the wrong model. And I see others who could make more money if they added a different model — because you don’t have to stick to just one.
You probably have an opt-in form on your website. If not, you should! You need an opt-in form to add to your email subscribers.
Many online marketers in the United States use a double opt-in procedure. When website visitors fill out the opt-in form, they get an email with a link to confirm their email address. Most bulk email programs use double opt-in by default. But is double opt-in a good idea? Well, this is a controversial topic.
Working with images is essential for an online business. Images are a powerful way to show people what you’re talking about — text isn’t enough. You need to know how to create, edit and publish images.
Two coaching clients recently asked me — both on the same day — how to insert an image on a WordPress page and in a Word document
They had 3 specific needs:
Take a screenshot
Resize the image
Insert an image on a WordPress page (including adding a hyperlink to it) and in a Word document (including wrapping texxt around it)
I must admit I was surprised that this wasn’t common knowledge but they were struggling with it, so I put together this blog post.