You can’t get customers or clients unless people know about you. Visibility is a crucial part of being successful online. But not just any visibility. In this interview, Visibility Wiz Cindy J. Holbrook explains why you need to be visible to people who want what you have to offer and gives 3 tips to get you there.
You’ll also learn how to approach influencers to partner with you — she recently created an online summit with 40 top influencers. (I was one of them, speaking on getting visibility through webinars.)
Speaking is one of the best ways to meet potential clients and customers, to grow your list, and to make sales. I interviewed Katrina Sawa, who helps entrepreneurs jumpstart their business. A major strategy she uses and teaches is speaking as a marketing strategy.
Watch my 15-minute interview with Katrina Sawa in which she tells you:
How to use speaking as a marketing strategy
How to get started speaking right away
How many talks you need
What to Google and which sites to visit to find places to speak
How to sell when you aren’t allowed to sell at a venue (this one is brilliant)
How to create “easy yes” offers — and how to price them
Too many entrepreneurs get burned out doing everything themselves and doing it the long, drawn-out way. They either don’t get enough done to make a good living or they end up quitting because they’re overwhelmed.
It doesn’t have to be that way, but you do need to do some preparation and practice some discipline.
Partnering is important in your business. You can’t grow it alone. But how do you get to know people so you can work with them?
You should be developing relationships all the time. Try to have 1-2 partnership meetings a week, preferably video meetings. Not all will work out, but a few will be the basis for growing your business.
This post isn’t about what you need to have in place to be ready to partner. That’s something else. No, this is about how to quickly create relationships once you’re ready.
You probably know who they are. They’re the well-known people in your field — and the not-so-well-known ones, too. Some of them are your competitors and that’s OK. But to find more, just Google what you would Google to find yourself. For example, online business coach, holistic health coach, time-management speaker, etc.
Then make a list of people you want to get to know.
You have amazing content. You’re on the right social media platforms. Your clients love your work and you have awesome products. But for some reason, you just can’t get the traction that you want.
If this is happening to you, it might be that you simply need more traffic. After all, if customers don’t know your product exists, then they can’t buy it. That’s where guest blogging can be helpful.
Guest blogging is a simple way to partner with another blogger to get traffic and build backlinks to your website. If you appear on a major blog, you could easily double or triple your traffic. More targeted traffic means more visitors discover your brand, join your mailing list, and buy your products. That’s a win for you!
The bloggers who host your post also benefit. They get unique content for their blogs. This saves them time and helps them fill in their content marketing calendar. Plus, they introduce someone new to the community, which boosts authority status.
With guest blogging, the audience wins, too. They get to read quality content from a trusted source with a slightly different perspective. They also find a new niche leader to follow and favorite.
Now that you understand how guest blogging is a triple win, it’s time to tackle a big question…