Recently, a client of mine bought a product that she didn’t need. She didn’t need it because she already had a similar product, one that did the same thing. But she didn’t understand that and I realized that she wasn’t clear on the building blocks of her online business — what each piece was for. In her case, she bought a page builder when she already had one.
What are the major Building Blocks of an online business?
An online business has what I call Building Blocks. The major ones are:
Your website, with an optional “page builder”
Your email service provider
Your shopping cart with a merchant account and gateway to process credit card payments
Your social media accounts — I won’t cover these in this post
Secondary tools might be a webinar service, a pop-up form creator, an appointment calendar, and any number of other possibilities.
Just like toy building blocks, you fit the pieces together to make a strong infrastructure for your online business. For example, you…
Kae Wagner is a marketing and branding expert, with 20 years of experience in the offline and corporate world as well as the online world. She now works mostly with consultants, coaches, and entrepreneurs.
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Watch the interview here. It’s about 12 minutes long. Below the video is a text summary.
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In this interview, Meredith Eisenberg of SoloBizHacker.com explains how she and her business partner, Jasper Blake, help coaches find more money in their business by improving their email and follow-up systems. They created an additional $20K per month for one coach!
Watch the 10-minute video interview to discover what you can do to find more money in YOUR business — and how to get a free funnel audit.