You probably have an opt-in form on your website. If not, you should! You need an opt-in form to add to your email subscribers.
Many online marketers in the United States use a double opt-in procedure. When website visitors fill out the opt-in form, they get an email with a link to confirm their email address. Most bulk email programs use double opt-in by default. But is double opt-in a good idea? Well, this is a controversial topic.
Working with images is essential for an online business. Images are a powerful way to show people what you’re talking about — text isn’t enough. You need to know how to create, edit and publish images.
Two coaching clients recently asked me — both on the same day — how to insert an image on a WordPress page and in a Word document
They had 3 specific needs:
Take a screenshot
Resize the image
Insert an image on a WordPress page (including adding a hyperlink to it) and in a Word document (including wrapping texxt around it)
I must admit I was surprised that this wasn’t common knowledge but they were struggling with it, so I put together this blog post.
You’ve probably seen many “quote boxes,” sometimes called memes, on social media. These are boxes that contain an inspirational quote. Usually, there’s an image or background behind it.
Why should you post quote boxes? To engage people, make them think, and inspire them.
And guess what? The quote doesn’t have to be from someone famous. You can create your own quote! You can also ask people questions.
Invite people to comment, answer, discuss.
Here’s a 6-minute segment from my video course PowerPoint for Marketing Graphicswhere I show you how to create a quote box in PowerPoint. (I just discovered that the quote is from André Gide, not Christopher Columbus!)
It’s just 1 custom graphic you can easily create for your business without paying lots of money to a graphic designer. In this short video, you can imagine the tremendous value the full course offers!
One way to build up a great following fast is to do something just a little crazy.
If you’ve ever watched a reality TV show such as Amazing Race or Survivor, then you know what a draw it can be to attempt something just a little crazy. Millions of people tune in each and every week to see which team will survive (or not) in Amazing Race and what new catastrophes will befall the cast of Survivor.
Now imagine if you could generate that kind of traffic to your blog or website, just by attempting something off the wall.
In fact, this is a tried and true marketing technique that companies have been using for more than a century and you can easily do something similar in your business.
There are many examples, but consider this stunt in 1954. A.W. Fawcett, Guinness’ Managing Director, came up with the idea of dropping 50,000 sealed Guinness bottles into the ocean, each one of them sealed with a message which asked the finder to tear off a part of the message and return it to Guinness. Many did so and each received a personal reply and memento of the event. While today, environmentalists would protest, at the time, it was a big success.