How to take a screenshot, resize an image, and insert an image in Word and WordPress

Change the World Marketing Posted on October 6, 2018 by

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Working with images is essential for an online business. Images are a powerful way to show people what you’re talking about — text isn’t enough. You need to know how to create, edit and publish images.

Two coaching clients recently asked me — both on the same day — how to insert an image on a WordPress page and in a Word document

They had 3 specific needs:

  • Take a screenshot
  • Resize the image
  • Insert an image on a WordPress page (including adding a hyperlink to it) and in a Word document (including wrapping texxt around it)

 

I must admit I was surprised that this wasn’t common knowledge but they were struggling with it, so I put together this blog post.

How to take a screenshot

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How to create a quote box or meme in PowerPoint

Change the World Marketing Posted on September 30, 2018 by

online-business-create-quote-box-powerpointYou’ve probably seen many “quote boxes,” sometimes called memes, on social media. These are boxes that contain an inspirational quote. Usually, there’s an image or background behind it.

Why should you post quote boxes? To engage people, make them think, and inspire them.

And guess what? The quote doesn’t have to be from someone famous. You can create your own quote! You can also ask people questions.

Invite people to comment, answer, discuss.

Here’s a 6-minute segment from my video course PowerPoint for Marketing Graphics where I show you how to create a quote box in PowerPoint. (I just discovered that the quote is from André Gide, not Christopher Columbus!)

It’s just 1 custom graphic you can easily create for your business without paying lots of money to a graphic designer. In this short video, you can imagine the tremendous value the full course offers!

Check it out here

Click here to read more about the course, and to order!

Why you need to write your story

Change the World Marketing Posted on August 27, 2018 by

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When people first come into contact with you…

  • On your website
  • In the audience where you’re speaking
  • By reading an e-book you’ve written
  • By subscribing to your email list

…they need to know a little more about you before they’ll become a customer. They aren’t too sure about you and what you can offer them.

They need to:

  • get to know you
  • feel comfortable with you
  • trust you
  • like you

That’s because a big part of the buying decision is emotional.

One important way to accomplish this is to tell your story — and before you can tell it, you need to write it!

What is your story?

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How to drive traffic with a crazy challenge or outlandish stunt

Change the World Marketing Posted on July 8, 2018 by

online-business-drive-traffic-crazy-claimsOne way to build up a great following fast is to do something just a little crazy.

If you’ve ever watched a reality TV show such as Amazing Race or Survivor, then you know what a draw it can be to attempt something just a little crazy. Millions of people tune in each and every week to see which team will survive (or not) in Amazing Race and what new catastrophes will befall the cast of Survivor.

Now imagine if you could generate that kind of traffic to your blog or website, just by attempting something off the wall.

In fact, this is a tried and true marketing technique that companies have been using for more than a century and you can easily do something similar in your business.

There are many examples, but consider this stunt in 1954.  A.W. Fawcett, Guinness’ Managing Director, came up with the idea of dropping 50,000 sealed Guinness bottles into the ocean, each one of them sealed with a message which asked the finder to tear off a part of the message and return it to Guinness. Many did so and each received a personal reply and memento of the event. While today, environmentalists would protest, at the time, it was a big success.

Write a Book…Or 20 Continue reading →

How to get more visible online–interview with Visibility Wiz Cindy J. Holbrook

Change the World Marketing Posted on June 11, 2018 by

You can’t get customers or clients unless people know about you. Visibility is a crucial part of being successful online. But not just any visibility. In this interview, Visibility Wiz Cindy J. Holbrook explains why you need to be visible to people who want what you have to offer and gives 3 tips to get you there.

You’ll also learn how to approach influencers to partner with you — she recently created an online summit with 40 top influencers. (I was one of them, speaking on getting visibility through webinars.)

Watch this 20-minute interview to learn how to increase YOUR visibility! Then pick up her “5 Secrets to Get Noticed Online” here.

Do you have questions about how to be more visible online? What has worked for you? Leave a comment! And please share with others who want to learn about becoming more visible, too!