Again and again, when I do a survey, people tell me that they need more traffic to their website. Traffic is a universal need for online entrepreneurs.
Without traffic, you can’t get subscribers or sales. It’s the foundation of an online business. In most cases, your efforts will focus on getting subscribers because it’s easier to get people who don’t know you to subscribe than to buy. After they subscribe, you can nurture the relationship and convert them to customers or clients.
But how do you attract the attention needed to get people to your website?
I’ve come up with 7 categories of ways to get traffic. While I’m focusing on free traffic, I’ll also briefly cover ads, since they’re a popular way to get traffic.
Not long ago, I interviewed Jason Fladlien of Rapid Crush for a book I wrote with Connie Ragen Green. It ran for about 40 minutes and I recorded it in Zoom. Then, I needed to get the recording into the book.
You can use YouTube to get a free transcription of any video and then Microsoft Word to put it into paragraph format. After that, you’ll still need to clean it up as well as add punctuation, capitals, and paragraphs.
I’m sure you’ve seen sales pages filled with yellow highlights, bright red text, and BUY NOW buttons all over the place. You might think that’s what’s necessary to make the sale — and some people do succeed that way — but it isn’t the only way to make sales.
In fact, you might find that you generate more interest—and potentially more sales—with a more indirect approach. I’ve collected 4 methods that you can use.
You’ve probably heard that people buy from someone that they know, like, and trust. It makes sense, after all. Would you buy from someone that you don’t know, like or trust?
But if you’re an online entrepreneur, how do potential customers get to know, like, or trust you? They aren’t meeting you in person, so you need to create an online relationship.
Creating an online relationship would seem hard when you’re trying to attract a large number of customers. How do you have time to meet with people individually? The truth is that you often don’t. If you’re selling high-priced products or services, you may bring people to a 1-on-1 sales meeting, but many online sales are completed without that personal touch. People buy from a sales page on your website or a link in your email.
There are secrets to creating relationships with people online. If you master these, your sales will increase, sometimes dramatically.
In addition, some of the relationships you create will turn into partnerships. These partnerships can bring you many subscribers and customers at a time because people trust a recommendation from someone they trust. (And you can recommend their products to your subscribers in return — maybe even get a commission for doing so!)
Here — in no special order — are 13 secrets to creating relationships. Please leave a comment if you have a question, want to add a secret that has worked for you, or have a comment. Continue reading →
I often get “surprise” sales. That means that someone buys a product that I didn’t even promote in my emails or with a partner.
How would you like to wake up to sales notifications every morning or have them pop up in your inbox throughout the day, whether you’re working or not? In this post, I’ll explain how to make that happen without hardly any more work on your end. Best of all, this is a system you set up once for each product but continues to work for you going forward with only minor upkeep.
What are backend sales and why are they so advantageous?
To make this happen, you want to take advantage of the fact that people are more likely to buy from you again after the initial purchase. Your job is to simply give them more opportunities to buy. This concept is called backend sales. After the initial sale, the customer heads to the download page, and should also receive an email with the purchase and download information. These are the first 2 places you want to take advantage of to make more sales. To repeat, the 2 places that all of your new customers see after a
purchase are: Continue reading →