How to create a quote box or meme in PowerPoint

Change the World Marketing Posted on by

online-business-create-quote-box-powerpointYou’ve probably seen many “quote boxes,” sometimes called memes, on social media. These are boxes that contain an inspirational quote. Usually, there’s an image or background behind it.

Why should you post quote boxes? To engage people, make them think, and inspire them.

And guess what? The quote doesn’t have to be from someone famous. You can create your own quote! You can also ask people questions.

Invite people to comment, answer, discuss.

Here’s a 6-minute segment from my video course PowerPoint for Marketing Graphics where I show you how to create a quote box in PowerPoint. (I just discovered that the quote is from André Gide, not Christopher Columbus!)

It’s just 1 custom graphic you can easily create for your business without paying lots of money to a graphic designer. In this short video, you can imagine the tremendous value the full course offers!

Check it out here

Click here to read more about the course, and to order!

Why you need to write your story

Change the World Marketing Posted on by

online-business-write-story-1

When people first come into contact with you…

  • On your website
  • In the audience where you’re speaking
  • By reading an e-book you’ve written
  • By subscribing to your email list

…they need to know a little more about you before they’ll become a customer. They aren’t too sure about you and what you can offer them.

They need to:

  • get to know you
  • feel comfortable with you
  • trust you
  • like you

That’s because a big part of the buying decision is emotional.

One important way to accomplish this is to tell your story — and before you can tell it, you need to write it!

What is your story?

Continue reading →

How to drive traffic with a crazy challenge or outlandish stunt

Change the World Marketing Posted on by

online-business-drive-traffic-crazy-claimsOne way to build up a great following fast is to do something just a little crazy.

If you’ve ever watched a reality TV show such as Amazing Race or Survivor, then you know what a draw it can be to attempt something just a little crazy. Millions of people tune in each and every week to see which team will survive (or not) in Amazing Race and what new catastrophes will befall the cast of Survivor.

Now imagine if you could generate that kind of traffic to your blog or website, just by attempting something off the wall.

In fact, this is a tried and true marketing technique that companies have been using for more than a century and you can easily do something similar in your business.

There are many examples, but consider this stunt in 1954.  A.W. Fawcett, Guinness’ Managing Director, came up with the idea of dropping 50,000 sealed Guinness bottles into the ocean, each one of them sealed with a message which asked the finder to tear off a part of the message and return it to Guinness. Many did so and each received a personal reply and memento of the event. While today, environmentalists would protest, at the time, it was a big success.

Write a Book…Or 20 Continue reading →

How to get more visible online–interview with Visibility Wiz Cindy J. Holbrook

Change the World Marketing Posted on by

You can’t get customers or clients unless people know about you. Visibility is a crucial part of being successful online. But not just any visibility. In this interview, Visibility Wiz Cindy J. Holbrook explains why you need to be visible to people who want what you have to offer and gives 3 tips to get you there.

You’ll also learn how to approach influencers to partner with you — she recently created an online summit with 40 top influencers. (I was one of them, speaking on getting visibility through webinars.)

Watch this 20-minute interview to learn how to increase YOUR visibility! Then pick up her “5 Secrets to Get Noticed Online” here.

Do you have questions about how to be more visible online? What has worked for you? Leave a comment! And please share with others who want to learn about becoming more visible, too!

Speakers! Use speaking as a marketing strategy-interview with Katrina Sawa

Change the World Marketing Posted on by

katrina sawa on speakingSpeaking is one of the best ways to meet potential clients and customers, to grow your list, and to make sales. I interviewed Katrina Sawa, who helps entrepreneurs jumpstart their business. A major strategy she uses and teaches is speaking as a marketing strategy.

Watch my 15-minute interview with Katrina Sawa in which she tells you:

  • How to use speaking as a marketing strategy
  • How to get started speaking right away
  • How many talks you need
  • What to Google and which sites to visit to find places to speak
  • How to sell when you aren’t allowed to sell at a venue (this one is brilliant)
  • How to create “easy yes” offers — and how to price them

 

Get her free audio, “Jumpstart Yourself as a Dynamic, Sought After Speaker” here.

Don’t forget to pick up her free audio, “Jumpstart Yourself as a Dynamic, Sought After Speaker” here.

Do you use speaking to grow your business? Leave a comment and share your story! And please use the Social Media buttons below to share this post with others who can benefit.