You’ve probably seen many “quote boxes,” sometimes called memes, on social media. These are boxes that contain an inspirational quote. Usually, there’s an image or background behind it.
Why should you post quote boxes? To engage people, make them think, and inspire them.
And guess what? The quote doesn’t have to be from someone famous. You can create your own quote! You can also ask people questions.
Invite people to comment, answer, discuss.
Here’s a 6-minute segment from my video course PowerPoint for Marketing Graphicswhere I show you how to create a quote box in PowerPoint. (I just discovered that the quote is from André Gide, not Christopher Columbus!)
It’s just 1 custom graphic you can easily create for your business without paying lots of money to a graphic designer. In this short video, you can imagine the tremendous value the full course offers!
One way to build up a great following fast is to do something just a little crazy.
If you’ve ever watched a reality TV show such as Amazing Race or Survivor, then you know what a draw it can be to attempt something just a little crazy. Millions of people tune in each and every week to see which team will survive (or not) in Amazing Race and what new catastrophes will befall the cast of Survivor.
Now imagine if you could generate that kind of traffic to your blog or website, just by attempting something off the wall.
In fact, this is a tried and true marketing technique that companies have been using for more than a century and you can easily do something similar in your business.
There are many examples, but consider this stunt in 1954. A.W. Fawcett, Guinness’ Managing Director, came up with the idea of dropping 50,000 sealed Guinness bottles into the ocean, each one of them sealed with a message which asked the finder to tear off a part of the message and return it to Guinness. Many did so and each received a personal reply and memento of the event. While today, environmentalists would protest, at the time, it was a big success.
You can’t get customers or clients unless people know about you. Visibility is a crucial part of being successful online. But not just any visibility. In this interview, Visibility Wiz Cindy J. Holbrook explains why you need to be visible to people who want what you have to offer and gives 3 tips to get you there.
You’ll also learn how to approach influencers to partner with you — she recently created an online summit with 40 top influencers. (I was one of them, speaking on getting visibility through webinars.)
Speaking is one of the best ways to meet potential clients and customers, to grow your list, and to make sales. I interviewed Katrina Sawa, who helps entrepreneurs jumpstart their business. A major strategy she uses and teaches is speaking as a marketing strategy.
Watch my 15-minute interview with Katrina Sawa in which she tells you:
How to use speaking as a marketing strategy
How to get started speaking right away
How many talks you need
What to Google and which sites to visit to find places to speak
How to sell when you aren’t allowed to sell at a venue (this one is brilliant)
How to create “easy yes” offers — and how to price them