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How to succeed in marketing-interview with Mostafa Hosseini

Change the World Marketing Posted on November 3, 2020 by Ellen FinkelsteinNovember 3, 2020

mostafa-hosseini-photoMostafa Hosseini helps coaches, consultants, experts, and heart-centered entrepreneurs achieve business growth with his 1-page Simple Marketing Plan.

His program, Simple Marketing Formula helps clients create a goal and then a plan to achieve that goal. He believes that your success depends on having a specific goal and a plan to achieve it.

Listen to this 12-minute interview to learn more…

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Posted in Deciding What Business to Do, Success | Tagged goal, marketing plan, Mostafa Hosseini, plan, Simple Marketing Mastery, time management | Leave a reply

Which tools do you need to build an online business?

Change the World Marketing Posted on October 30, 2020 by Ellen FinkelsteinNovember 4, 2020
Recently, a client of mine bought a product that she didn’t need. She didn’t need it because she already had a similar product, one that did the same thing. But she didn’t understand that and I realized that she wasn’t clear on the building blocks of her online business — what each piece was for. In her case, she bought a page builder when she already had one.

What are the major Building Blocks of an online business?

Building blocks An online business has what I call Building Blocks. The major ones are:
  1. Your website, with an optional “page builder”
  2. Your email service provider
  3. Your shopping cart with a merchant account and gateway to process credit card payments
  4. Your social media accounts — I won’t cover these in this post

 

Secondary tools might be a webinar service, a pop-up form creator, an appointment calendar, and any number of other possibilities.

Just like toy building blocks, you fit the pieces together to make a strong infrastructure for your online business. For example, you…

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Posted in Automation, Email marketing, List building, Resources, Selling a Product, Web technology, WordPress/blogging | Tagged ecommerce, email services, internet tools, shopping carts, website, wordpress | 3 Replies

Succeeding with consistency in marketing: An interview with Kae Wagner

Change the World Marketing Posted on October 18, 2020 by Ellen FinkelsteinOctober 18, 2020

kae-wagner-photoKae Wagner is a marketing and branding expert, with 20 years of experience in the offline and corporate world as well as the online world. She now works mostly with consultants, coaches, and entrepreneurs.

Kae helps her clients succeed by creating consistency in marketing. She a coach but also conducts amazing workshops in which attendees go away with documents specific to them so they can easily implement their goals. She has built a community of entrepreneurs who partner together to grow their businesses.

Watch the interview here. It’s about 12 minutes long. Below the video is a text summary.

And Kae has two free offers for you, so don’t forget to check them out at the end! Continue reading →

Posted in General Internet Marketing, Selling a Product | Tagged branding, consistency, consistency in marketing, copywriting, Kae Wagner, marketing, marketing execution, marketing strategy, marketing tactics, messaging, succeed with consistency in marketing | Leave a reply

Interview with Amy Harrop — Creating Products Quickly

Change the World Marketing Posted on October 3, 2020 by Ellen FinkelsteinOctober 3, 2020

amy-harrop-headshotIn this interview, Amy Harrop explains how she helps her customers create products fast using resources and tools that were, until fairly recently, not easily available.

Watch the 10-minute video interview to discover what you can do to bring in more income by creating more products. You’ll also get tips for reducing overwhelm and finally getting started.

 

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Posted in List building, Products/Services, Resources | Tagged content creation resources, content creation tools, content marketing, creating products quickly, online business, products | Leave a reply

Interview with Meredith Eisenberg — Helping coaches make more money

Change the World Marketing Posted on August 31, 2020 by Ellen FinkelsteinAugust 29, 2020

meredith-eisenberg-headshotIn this interview, Meredith Eisenberg of SoloBizHacker.com explains how she and her business partner, Jasper Blake, help coaches find more money in their business by improving their email and follow-up systems. They created an additional $20K per month for one coach!

Watch the 10-minute video interview to discover what you can do to find more money in YOUR business — and how to get a free funnel audit.

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Posted in General Internet Marketing | 3 Replies

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HollyGenser Revised Photo by AnitaEllen is a cherished partner in my web-based business. She helped me set priorities and gave me clear directions. She is always kind and generous in sharing her years of Internet business expertise. She answers my questions, believes in me, and helps me succeed. I highly recommend Ellen to anyone who wants to grow a thriving, ethical online business. — Holly Genser, Career Coach and Writer guiding sensitive, creative professionals to renew their enthusiasm, communicate their value, and get paid for work they love at HollyGenser.com.

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