I have a few e-books that I’ve been selling for years. That’s because they’re on topics that are “evergreen.” Here are some of the titles:
“Slide Design for Non-Designers”
“12 Steps to Become a Charismatic Speaker”
“How to Write and Sell an E-book”
On the other hand, my e-book, “101 Tips Every PowerPoint User Should Know,” needs to be updated every couple of years.
Obviously, it’s more work for me to have to update an e-book regularly. Yet “Slide Design for Non-Designers” is my best-selling e-book.
What is evergreen content?
Evergreen content stays fresh for a long time. It’s about principles rather than the latest tools or tactics. Of course, everything changes eventually, but you can certainly lengthen the shelf life of what you write.
If you want your freebie or product to work for a long time, it should be evergreen content.
Traffic is a universal need for online entrepreneurs.
Without traffic, you can’t get subscribers or sales. It’s the foundation of an online business. In most cases, your efforts will focus on getting subscribers because it’s easier to get people who don’t know you to subscribe than to buy. After they subscribe, you can nurture the relationship and convert them to customers or clients.
But how do you attract the attention needed to get people to your website?
Below are blog posts from experts on the topic of traffic from many different points of view, niches, and target markets.
NOTE: The title of each post is the link to that post, so just click through and read! Continue reading →