When you’re in business, you’re always trying to persuade people to take an action — opt-in or buy. Much has been written about this topic, of course, but I recently heard a podcast that highlighted Jonah Berger, who has written several books on influence and why things catch on.
In the podcast, he was talking about 5 barriers to change. I found them interesting but overly academic. When you’re trying to persuade someone, you are definitely trying to get the person to change, but I wanted to simplify the concepts and make them more directly related to persuasion.
So I came up with my own acronym but wanted to give Jonah Berger credit for some of the ideas.
ACTION: 6 principles of persuasion
Here are the 6 principles of persuasion. After this, I’ll discuss each one separately. Continue reading →
Nicole Dean is the co-owner of Coach Glue, along with Melissa Ingold. They develop and create done-for-you content, tools, forms, and training to help business coaches to make more money, run their businesses smoothly, and still have time to live the lifestyle they dream of. Another expression for “done-for-you” is Private Label Rights, meaning that when you buy the content, you can (and should) edit it, call it your own, and do almost anything with it — give it away as a freebie, sell it as a course, use it as part of a membership program, and so on.
Barb Ling is an online authority building expert, a 21+ year innovator (she and I both started creating websites by hand-coding HTML), the author of a huge number of training packages, books, and publications on how to generate a thriving business online, and an all-around Marketing Innovator. I’ve bought and promoted a number of her products.
Quynh Vo has been helping professionals and entrepreneurs create powerful passive income streams and build wealth since 2008.