Why you need to write an e-book

Products/Services
Selling Products and Services
Writing
1Comments

If you don’t have an e-book that you’re selling on your website, the time to get it done is now!

Why you need an e-bookonline-business-write-an-ebook-2

There are several reasons why you need an e-book. But first let me explain what I mean by an e-book.

I’m talking about a PDF document that you sell from your website. You have a sales page that describes the e-book and people can click a button to purchase it.

online-business-you-need-an-ebook-1Did you know that for a typical set-up and an e-book that sells for $9.95, you keep 93% of that price? You can’t beat that anywhere. Here’s a screenshot from a recent purchase, showing the price, PayPal’s fee, and what I got. Yup, $9.26 is 93% of $9.95.

And you can sell anywhere in the world. This buyer lives in Namibia! I admit, I had to look it up on the map to find out that it’s northwest of South Africa. But isn’t it cool that someone halfway around the world can find an e-book of mine and purchase it?

Let’s discuss more reasons to have an e-book.

1. The easiest way to start creating a product

It depends on what’s easy for you. For some people, making a video is really easy, but in my experience, especially with new online marketers, video is scary. An e-book is very non-threatening and pretty easy to create.

This is especially true if you repurpose existing content, like a few blog posts, some articles that you wrote, or a webinar script. For that reason, I recommend creating your first e-book by repurposing something you’ve already written.

It’s also easier technically. I start in Microsoft Word and convert to PDF. 

You have more flexibility in formatting: You can put images in Kindle books, but it’s hard and most people don’t do it. My topics have always been image-heavy and it’s easy to put them in an e-book.

2. A great start for a funnel

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by Ellen Finkelstein

Creating images with AI: The end of stock photo sites?

Events/webinars
Products/Services
Social Media
WordPress/blogging
Writing
6Comments
The prompt for this image was, “African American woman, business casual dress, photorealistic, talking with a client – showing a strong connection between the two.”

You need a LOT of images for your online business. Images attract attention. They help your audience understand your offer. They create an emotional connection.

But in the past, finding legal images was time-consuming and sometimes expensive.

Now, you can use AI.

AI has gotten a lot better at creating images.

At first, you had to deal with 6-fingered hands and gobbledy-gook for text, but the results are much improved.

In fact, you can now create AI images that rival the ones you find from stock photo sites.

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by Ellen Finkelstein

How to avoid freebie seekers while growing your list

List building
Products/Services
Selling Products and Services
0Comments

We’ve all been told that to grow our list, we need a freebie / free offer / lead magnet.

But if you offer a freebie, you run the risk of attracting people who only want freebies and who will never buy anything. That isn’t good for your business.

So, on the one hand, you want to grow your list and you know you’ll get more people if you have a freebie.

On the other, you don’t want to attract freebie seekers.

So what do you do?

How to find people who are ready to buy

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by Ellen Finkelstein

Ally Machate: How to write the right book

Interviews
Writing
1Comments

Before founding The Writer’s Ally™, Ally spent years working inside the publishing industry, including at Simon & Schuster, where she saw firsthand what makes a book succeed, and what quietly holds it back. She learned so much from traditional publishing but had to set out on her own to empower authors in a way that she saw was missing. For more than 25 years, she has helped hundreds of authors strengthen their manuscripts, refine their messages, and publish books they are truly proud to share.


Here is our interview. It’s 20 minutes long. Below the video is the link to her free offer plus a summary of her answers to my questions.

Pick up Ally’s free training, “Don’t Write the Wrong Book,” here.

Q: Who do you serve and who are your clients?

A: We work with authors who are serious about creating a book that serves as a real asset for their business. We do work with novelists and memoir writers, but our primary focus is experts—speakers, coaches, consultants—who want a high-quality book tied directly to their business goals. We help them create books that rival traditional publishing quality, get them published on time, and build a strategy around the book.

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by Ellen Finkelstein

How to make $500 fast by selling what you already know

General Internet Marketing
Products/Services
Selling Products and Services
2Comments

I’ve never used AI to write my blog posts — I know what I want to say and I like to write.

But not long ago, I did a session with 2 colleagues about how to create a Custom GPT, which is a product of ChatGPT that lets user go through a predetermined process to build content or a strategy.

Think of it like a wizard.

Once I discovered Custom GPTs, I was hooked. They are SO useful.

So one of the colleagues created her first Custom GPT and asked me to test it. It’s for creating a blog post about a crisis. You enter your niche and the crisis and it will write the blog post for you.

So I did — and this is the result. ChatGPT even created the images!

Let me know in the comments what you think!

Sometimes, you just need to make money — fast.

Maybe a bill came due early. Maybe a client delayed payment. Or maybe you just want to see proof that what you know can actually earn income online.

If you’re a coach, consultant, or expert in anything — from holistic health to leadership to creative business — you already have what you need to make that happen. You don’t need a new program, a complicated funnel, or a massive audience. You just need to know how to turn your existing knowledge into a small, simple offer that brings in cash quickly.

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by Ellen Finkelstein