I started by creating only low-ticket items because that’s what I saw others do. But as my business grew, I saw other possibilities and I also gained a reputation for my expertise and realized that I could create higher-priced products.
I know some of you feel uncomfortable about doing this and may not even know why you should, so I thought I’d write about it.
Some of the discomfort may be from past experiences with money. You might wonder, will anyone pay a high price for a product? Let me assure you that if the product is valuable and you’re attracting the right audience, the answer is yes!
High-end events or services is one option
One of the quickest and easiest ways to double your income is to come up with a high-ticket item that you can sell to your customers. One of the most popular models to do this is to offer one-on-one coaching or small in-person workshops. While that’s certainly an option and a great way to justify asking for several thousand dollars per ticket, this model has one big problem. It isn’t scalable because you’re limited in how many you can sell by how much time you’re willing to spend on these meetings in any given week or month.
Let’s look at some options that allow you to create a high-end product, without this limiting factor. In short, we’re going to look at some high-value products you can create that you set up once and then sell over and over again.
Christine Schlonski is the founder of Heart Sells! Academy and the host of Heart Sells! Podcast. She is known as the Queen of the Sales-Success-Mindset.
When you’re in business, you’re always trying to persuade people to take an action — opt-in or buy. Much has been written about this topic, of course, but I recently heard a podcast that highlighted Jonah Berger, who has written several books on influence and why things catch on.
Nicole Dean is the co-owner of Coach Glue, along with Melissa Ingold. They develop and create done-for-you content, tools, forms, and training to help business coaches to make more money, run their businesses smoothly, and still have time to live the lifestyle they dream of. Another expression for “done-for-you” is Private Label Rights, meaning that when you buy the content, you can (and should) edit it, call it your own, and do almost anything with it — give it away as a freebie, sell it as a course, use it as part of a membership program, and so on.