It shows your expertise and that can translate into sales
People can find your posts by searching and that brings new people to your website
The more valuable content you have, the more the search engines and other websites will send people to you
But you shouldn’t just blog and leave it at that because you won’t reach enough people that way, at least in the short run. It takes a long time to build up points with the search engines and other websites.
Not long ago, I was teaching a course for authors with a colleague and she expressed her self-doubts about her writing ability. This is someone who has written over 30 books!
Her doubts were unfounded in my opinion and were based on an idea that being a good writer is a technical issue.
It isn’t. Really, you can be a good writer without understanding the Track Changes feature in Microsoft Word.
Of course, you need to be able to write a clear sentence and to put sentences together into paragraphs. You also need to write in an organized way. And the secret to doing that is to write a thorough Table of Contents before you start writing.
But the 3 qualities that make you a good writer are quite different.
Your email list is your golden treasure, the basis of your business. Your subscribers are the people who have chosen to follow you — they signed up for what you have to offer. They’re what is sometimes called “hot leads.”
But your subscribers will leave you — unsubscribe — if you don’t build a relationship with them and offer them something of valuable regularly.
Many online entrepreneurs build an email list and then seldom send email to their subscribers because:
They’re afraid subscribers will unsubscribe if they send too many emails
They don’t know what to write in their emails
Their method of sending out emails is so involved that each email becomes a big project, taking hours