Why creativity is so important for online entrepreneurs and how to find yours

Change the World Marketing Posted on by

online-business-creativity-1Have you ever wondered how some online entrepreneurs seem to come up with new ideas for products or promotions day after day while you struggle to come up with one per month?

And let me tell you, that ability to put out new products or promotions constantly brings in lots of income!

It isn’t just creativity, though. Successful entrepreneurs also

  • have top quality help — employees or virtual assistants
  • are organized — they follow policies and procedures
  • use the best tools — from their sales platform to their email service provider to their website page builder
  • and more…

 

…but without creativity, all of those aren’t worth a whole lot of money.

online-business-creativity-3Yes, you are creative!

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How to create evergreen content that brings in income for years

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online-business-evergreen-content-2

I have a few e-books that I’ve been selling for years. That’s because they’re on topics that are “evergreen.” Here are some of the titles:

  • “Slide Design for Non-Designers”
  • “12 Steps to Become a Charismatic Speaker”
  • “How to Write and Sell an E-book”

 

On the other hand, my e-book, “101 Tips Every PowerPoint User Should Know,” needs to be updated every couple of years.

Obviously, it’s more work for me to have to update an e-book regularly. Yet “Slide Design for Non-Designers” is my best-selling e-book.

What is evergreen content?

Evergreen content stays fresh for a long time. It’s about principles rather than the latest tools or tactics. Of course, everything changes eventually, but you can certainly lengthen the shelf life of what you write.

If you want your freebie or product to work for a long time, it should be evergreen content.

How do you create evergreen content?online-business-evergreen-content-2

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Experts share their expertise on how to get more traffic to your website

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online-business-challenge-crazy-stunt-trafficTraffic is a universal need for online entrepreneurs.

Without traffic, you can’t get subscribers or sales. It’s the foundation of an online business. In most cases, your efforts will focus on getting subscribers because it’s easier to get people who don’t know you to subscribe than to buy. After they subscribe, you can nurture the relationship and convert them to customers or clients.

But how do you attract the attention needed to get people to your website?

Below are blog posts from experts on the topic of traffic from many different points of view, niches, and target markets.

NOTE: The title of each post is the link to that post, so just click through and read! Continue reading →

How to get free traffic to your website

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onlinebusiness-get-free-traffic-website-1Again and again, when I do a survey, people tell me that they need more traffic to their website. Traffic is a universal need for online entrepreneurs.

Without traffic, you can’t get subscribers or sales. It’s the foundation of an online business. In most cases, your efforts will focus on getting subscribers because it’s easier to get people who don’t know you to subscribe than to buy. After they subscribe, you can nurture the relationship and convert them to customers or clients.

But how do you attract the attention needed to get people to your website?

I’ve come up with 7 categories of ways to get traffic. While I’m focusing on free traffic, I’ll also briefly cover ads, since they’re a popular way to get traffic.

Here are the 7 categories of ways to get traffic: Continue reading →

How to create a free transcription of a video

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Not long ago, I interviewed Jason Fladlien of Rapid Crush for a book I wrote with Connie Ragen Green. It ran for about 40 minutes and I recorded it in Zoom. Then, I needed to get the recording into the book.

You can use YouTube to get a free transcription of any video and then Microsoft Word to put it into paragraph format. After that, you’ll still need to clean it up as well as add punctuation, capitals, and paragraphs.

Here’s what I did… Continue reading →