When you’re in business, you’re always trying to persuade people to take an action — opt-in or buy. Much has been written about this topic, of course, but I recently heard a podcast that highlighted Jonah Berger, who has written several books on influence and why things catch on.
In the podcast, he was talking about 5 barriers to change. I found them interesting but overly academic. When you’re trying to persuade someone, you are definitely trying to get the person to change, but I wanted to simplify the concepts and make them more directly related to persuasion.
So I came up with my own acronym but wanted to give Jonah Berger credit for some of the ideas.
ACTION: 6 principles of persuasion
Here are the 6 principles of persuasion. After this, I’ll discuss each one separately. Continue reading →
Nicole Dean is the co-owner of Coach Glue, along with Melissa Ingold. They develop and create done-for-you content, tools, forms, and training to help business coaches to make more money, run their businesses smoothly, and still have time to live the lifestyle they dream of. Another expression for “done-for-you” is Private Label Rights, meaning that when you buy the content, you can (and should) edit it, call it your own, and do almost anything with it — give it away as a freebie, sell it as a course, use it as part of a membership program, and so on.
In this 18-minute interview, Nicole talks about how she helps coaches avoid the overwhelm of creating enough content both for their clients and for marketing. Below the video, you can read a summary of what Nicole says and also get the links to her two great free offers:
A collection of 17 forms to use when onboarding a client
A free coaching program called “7 Ways to Add More Subscribers to Your List this Month”
To make enough income in your online business, you need to focus on income-producing activities.
Therefore, if you’re wasting your time on other things, you won’t be making the income you want.
It’s hard to know if the time you’re spending is purposeful or not, so this post will help you figure that out. You’ll find the exact types of activities that CAN produce income, with lots of examples.
I’m going to try to prove to you that you’re wasting a lot of time by asking you a few questions.
Barb Ling is an online authority building expert, a 21+ year innovator (she and I both started creating websites by hand-coding HTML), the author of a huge number of training packages, books, and publications on how to generate a thriving business online, and an all-around Marketing Innovator. I’ve bought and promoted a number of her products.
In this interview, she explains how to get over your reluctance to start creating and selling products.