Blog for online business owners-technology, strategy

4 reasons to send emails regularly

Posted on December 9, 2019 by Ellen FinkelsteinDecember 10, 2019

4-reasons-to send-emails-1 Your email list is your golden treasure, the basis of your business. Your subscribers are the people who have chosen to follow you — they signed up for what you have to offer. They’re what is sometimes called “hot leads.”

But your subscribers will leave you — unsubscribe — if you don’t build a relationship with them and offer them something of valuable regularly.

Many online entrepreneurs build an email list and then seldom send email to their subscribers because:

They’re afraid subscribers will unsubscribe if they send too many emails
They don’t know what to write in their emails
Their method of sending out emails is so involved that each email becomes a big project, taking hours

Does one of those reasons affect you?

The truth is that: Continue reading →

The 4 main ways to make money with online products

Posted on September 9, 2019 by Ellen FinkelsteinSeptember 10, 2019

online-business-4-ways-make-money-online-products-1 How can you make money with online products? Many people think you just create a product and sell it and don’t realize there are other opportunities as well.

The 4 main ways to make money with online products are:

Product Creation
Affiliate Marketing
Coaching Services
Membership Programs

Let’s go through each one…

1. Product creation

Continue reading →

Authors! The Quick Book to Business Method

Posted on August 30, 2019 by Ellen FinkelsteinAugust 30, 2019

I once read that 80% of Americans would like to write a book. But for those that complete that goal, the results are often not what they hoped. John Kremer, one of the top experts on marketing books and author of 1001 Ways to Market Your Books, says, “The average writer in my experience probably makes less than $100 a year in ebook sales.” And even at $1 per book, that’s only 100 books! He also says you should write lots of books.

Yes, with a lot of promotion, you can do better, but to make serious money, you need to turn your book into a business. Each book you write can become a new stream of income.

How do you do that? By making a free offer in the book and creating a funnel of offers so that readers turn into customers for your products and services.

I’ve co-written a book with Connie Ragen Green, a wildly successful online entrepreneur and author, that we named Authors! The Quick Book to Business Method: Turning Your Book into an Ongoing Revenue Stream.

In this book we explain: Continue reading →

Why creativity is so important for online entrepreneurs and how to find yours

Posted on August 9, 2019 by Ellen FinkelsteinSeptember 23, 2019

READ LATER - DOWNLOAD THIS POST AS A PDF >> CLICK HERE <<

online-business-creativity-1 Have you ever wondered how some online entrepreneurs seem to come up with new ideas for products or promotions day after day while you struggle to come up with one per month?

And let me tell you, that ability to put out new products or promotions constantly brings in lots of income!

It isn’t just creativity, though. Successful entrepreneurs also

have top quality help — employees or virtual assistants
are organized — they follow policies and procedures
use the best tools — from their sales platform to their email service provider to their website page builder
and more…

…but without creativity, all of those aren’t worth a whole lot of money.

Yes, you are creative!

Continue reading →

READ LATER - DOWNLOAD THIS POST AS A PDF >> CLICK HERE <<

How to create evergreen content that brings in income for years

Posted on August 4, 2019 by Ellen FinkelsteinAugust 4, 2019

I have a few e-books that I’ve been selling for years. That’s because they’re on topics that are “evergreen.” Here are some of the titles:

“Slide Design for Non-Designers”
“12 Steps to Become a Charismatic Speaker”
“How to Write and Sell an E-book”

On the other hand, my e-book, “101 Tips Every PowerPoint User Should Know,” needs to be updated every couple of years.

Obviously, it’s more work for me to have to update an e-book regularly. Yet “Slide Design for Non-Designers” is my best-selling e-book.

What is evergreen content?

Evergreen content stays fresh for a long time. It’s about principles rather than the latest tools or tactics. Of course, everything changes eventually, but you can certainly lengthen the shelf life of what you write.

If you want your freebie or product to work for a long time, it should be evergreen content.