One way to build up a great following fast is to do something just a little crazy.
If you’ve ever watched a reality TV show such as Amazing Race or Survivor, then you know what a draw it can be to attempt something just a little crazy. Millions of people tune in each and every week to see which team will survive (or not) in Amazing Race and what new catastrophes will befall the cast of Survivor.
Now imagine if you could generate that kind of traffic to your blog or website, just by attempting something off the wall.
In fact, this is a tried and true marketing technique that companies have been using for more than a century and you can easily do something similar in your business.
There are many examples, but consider this stunt in 1954. A.W. Fawcett, Guinness’ Managing Director, came up with the idea of dropping 50,000 sealed Guinness bottles into the ocean, each one of them sealed with a message which asked the finder to tear off a part of the message and return it to Guinness. Many did so and each received a personal reply and memento of the event. While today, environmentalists would protest, at the time, it was a big success.
Speaking is one of the best ways to meet potential clients and customers, to grow your list, and to make sales. I interviewed Katrina Sawa, who helps entrepreneurs jumpstart their business. A major strategy she uses and teaches is speaking as a marketing strategy.
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