Interview with Dan Janal: How to use a book to stand out and get clients

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online-business-dan-janalDan Janal works with business owners and professionals who want to elevate their reputations and set themselves apart from their competition by writing a book. As a book coach, developmental editor, and ghostwriter, Dan shapes stories and strategies that can transform a career or business.

Dan has written more than a dozen books that have been translated into six languages. His latest book is Write Your Book in a Flash.

He also hosts a podcast, “Write Your Book in a Flash with Dan Janal”, where he interviews experts who have written books. Thinkers360.com named the show one of the top 50 podcasts for thought leaders.

You can read a summary of the interview below the video. Read More

by Ellen Finkelstein

Interview with Bob Burg: Using a predictable marketing system

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Bob Burg headshotBob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.

In this interview, we discuss why many experts have trouble with sales and what to do about it.

You can read a summary of the interview below this video. Read More

by Ellen Finkelstein

Interview with Alfred Poor: Better Online Presentations

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alfred-poor

Alfred Poor is an expert in helping speakers and companies create successful online events. His years of experience as a keynote speaker and event producer have led him to become a consultant for those who need to pivot to online communications yet don’t want to either waste time and money on expensive equipment or learn complex technical skills.

In this interview, Alfred explains who he helps and how he helps them. Plus, he gives a simple tip for looking better online when you’re presenting from a laptop.

We also had some fun with props and explaining why you can’t walk around when you’re presenting online.

Below the video, you’ll find a text summary of the interview.

Summary of Alfred’s interview

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by Ellen Finkelstein

Interview with Kevin Fahey: Being successful by creating good habits and focusing on one thing

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Who do you serve and who are your clients?

I serve marketers who are looking to build an online business from the start, and I serve marketers that already have an online business and are looking to scale that to a higher level. For example, if they’re doing $1,000 a month, we’ve got methods and strategies in place to show them how to do $10K a month; and we have a few clients who are doing $30K a month. We can also show them how to get to $50K, or $80K, or $100K per month. That’s our current client base and who we actually serve.

What is their problem, their need, and what are the symptoms of that problem?

For most people starting out, the problem is that they are looking to get traffic, they’re looking to get leads, and are looking to get sales. That’s what this whole internet marketing business is about. Their biggest problem is, for most people, is, let’s call it a buyer’s wheel of pain:

  1. Buying products expecting them to deliver all the results
  2. Then giving up
  3. Then buying another product

 

It’s basically called the circle of pain and we try and remove people from that by teaching them the basics and giving them an understanding of the business model.  That’s their biggest issue. A lot of people come to me and say “Kevin, how do I build a list?”

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by Ellen Finkelstein

4 reasons why consultants and coaches should create products and courses

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online-business-consultants-coaches-products-courses-1Are you a consultant or coach providing services to individuals or companies? Or maybe you’re a…

  • Healthcare practitioner, such as a physician, chiropractor, massage therapist, yoga teacher, or dentist
  • Computer training or repair provider
  • Virtual assistant or other gig worker providing a service
  • Financial services provider (bookkeeper, accountant, financial advisor, etc.)
  • Plumber, electrician, or other repair or maintenance provider

 

Did you know that there are 3 reasons why you should complement your services with an online product or course?

We usually think of some businesses as service-based businesses and others as product-based businesses. Service-based businesses have clients. Product-based businesses have customers.

In this article, I’ll explain the 4 reasons why service-based businesses should create online products, including courses. Read More

by Ellen Finkelstein