If you have a message to share with the world, you need to promote it. You want people to hear — or read — what you have to say. You can’t get around this — you have to promote widely.
This can be hard for certain people.
Maybe you don’t think of yourself as a marketer or don’t like promoting yourself or even your content.
You might be an introvert.
Yet you need to get your message out there.
You might have heard about the power of video to elicit a reaction. On social media, for example, there’s quite a bit of research about the value of video to get “likes” and shares.
Before I explain ways you can use video even if you aren’t comfortable with promotion, let me give you some statistics.
I’ve done my share of speaking to a live audience, but having kids at home (that was a while back) and living in a small, rural town made it hard. Instead, I focused on webinars. And webinars have been a great way for me to reach many people.
Two people asked me questions about how to stand out in a crowded market.
In spite of what the gurus and coaches say, there is no one way to make a good living online.
I believe that you need to speak to get your message out to the world. Yes, you can write, but people get to know you better when you speak. And I’m a firm believer in speaking online because you can:
A subscriber wrote me, “Mostly I need to learn how to promote my books. I am good at writing but a novice at promoting.”
You can’t sell your services if people don’t know what you’re all about.
A subscriber told me she was having problems selling her own products and also affiliate products (products of others that she would get a commission on). When I asked her why she thought she was having these problems, she answered:
Once upon a time, you could build a blog post and people would come and they would subscribe just because the opt-in form was in the sidebar.