Kevin Fahey is a well-known and successful online entrepreneur. He is originally from Ireland, but has lived in Mallorca Spain for the past 18 years. He has been working online full-time since 2007 and generated millions of dollars online, while helping thousands of students from all over the world.
I met Kevin through a local friend of mine who hired Kevin as his coach. I’ve promoted Kevin’s excellent PLR (Private Label Rights) checklists and used them myself to guide me in selling online products.
One of Kevin’s special powers is creating detailed procedures in the form of checklists and then selling them to others.
Who do you serve and who are your clients?
I serve marketers who are looking to build an online business from the start, and I serve marketers that already have an online business and are looking to scale that to a higher level. For example, if they’re doing $1,000 a month, we’ve got methods and strategies in place to show them how to do $10K a month; and we have a few clients who are doing $30K a month. We can also show them how to get to $50K, or $80K, or $100K per month. That’s our current client base and who we actually serve.
What is their problem, their need, and what are the symptoms of that problem?
For most people starting out, the problem is that they are looking to get traffic, they’re looking to get leads, and are looking to get sales. That’s what this whole internet marketing business is about. Their biggest problem is, for most people, is, let’s call it a buyer’s wheel of pain:
Buying products expecting them to deliver all the results
Then giving up
Then buying another product
It’s basically called the circle of pain and we try and remove people from that by teaching them the basics and giving them an understanding of the business model. That’s their biggest issue. A lot of people come to me and say “Kevin, how do I build a list?”
Alexa Bigwarfe has spent the last decade honing her skills as a publisher, author, coach, and book marketing expert. Her company is committed to providing the highest quality services and a customer experience with a boutique and personalized publishing experience.
Have you ever found yourself struggling to keep up a regular schedule of blogging or maybe you wondered if blogging was even necessary at all?
I decided to write this post because I saw that many of my clients weren’t blogging and some didn’t even understand WHY they should blog. As a result, they had trouble establishing themselves as an authority in their field.
I also saw clients writing blog posts that didn’t either help them meet their business goals or help their readers meet their own goals. So, even when they blogged, they didn’t really know HOW to write a post.
Do you blog? Why or why not?
If you do, do you struggle to publish posts regularly? If so, why is that?
You don’t know what to write?
Each blog post takes a long time?
It’s not a high priority for you?
Do you feel like you’re banging your head against a wall?
I’ve been there! After all, I’ve been blogging since 1999 and been through it all.
Good news! I can make it easier for you!
How do you write a blog post? How do you structure it so that it meets your needs and the needs of your readers? What components should you include?
So, before I can answer these questions, you need to understand WHY you are blogging.
Thinking about my clients, it hit me. They didn’t even know why they should blog!
When you’re ready to get your knowledge out to the world with an online course, you have many decisions to make! An important one is which platform you’ll use. The platform houses your course content. The platform is sometimes called a Learning Management System (LMS), but in truth, you may not even need an LMS.
In this article, I’ll discuss the various types of platforms you can use for your online course along with the advantages and disadvantages of each type. The cat tower in the photo on the right has lots of platforms; in this post, I’ll help you choose the right one for your online courses.
I also have an interview with an expert on online course platforms, Jeff Cobb, below.
Before you even start looking at options — and there are many — you need to make a few preliminary decisions:
How do you want to structure the course? Will you “drip” it out over time or give students access to everything at once?
What format(s) will you use? Recorded video? Text? Audio? Live webinars or meetings?
What interactivity do you want to include? Quizzes/tests? A discussion group/forum? Email coaching with you?
How much do you want to track students’ activity and progress? Do you want to send them reminders if they aren’t active?
How much support and training do you want from your platform?
Once you know the answers to these questions, you can start to narrow down your options. Continue reading →