I get frustrated sometimes when my coaching clients create obstacles in the way of creating products that could start generating more income for them. Here are some of the things they say:
But then I have to write some copy
People won’t pay for that because it’s available for free elsewhere
I don’t have the time
I haven’t figured out yet what I want to sell
There are also other issues that get drawn into the mix:
I can’t link to a product in my book because I don’t have a product yet
I can’t link to my website because it isn’t ready yet
I can’t get my website ready because I don’t have anything to sell yet
I can’t email my list because my newsletter needs to be updated
I can’t email my list because I don’t have anything to sell
When you work online, you often have to find ways to work quickly, especially if you aren’t selling very expensive products. There’s a constant cycle of creation and promotion, creation and promotion. As you build up your business, you can develop more passive income, such as a membership program or affiliate income– but even then you need to be regularly creating new content or promoting regularly.
Of course, the solutions depend on the situation, but here are some suggestions if you aren’t getting products out there to sell: Continue reading →
When people start an online business, they usually copy the model of a successful online entrepreneur they’ve been following. If they hire a coach, they use that coach’s model.
But over the years, I’ve noticed that there is more than one way to success online — and most people ignore that. In fact, even the top performers stick to what has made them successful and rarely try — or recommend something else.
But a different model might be better for you, depending on:
Your comfort with risk
The amount of money you have to invest
The type of daily schedule you want or need
Your niche and target market
Your comfort with selling
I see lots of people stuff themselves into the wrong model. And I see others who could make more money if they added a different model — because you don’t have to stick to just one.
You probably have an opt-in form on your website. If not, you should! You need an opt-in form to add to your email subscribers.
Many online marketers in the United States use a double opt-in procedure. When website visitors fill out the opt-in form, they get an email with a link to confirm their email address. Most bulk email programs use double opt-in by default. But is double opt-in a good idea? Well, this is a controversial topic.
Working with images is essential for an online business. Images are a powerful way to show people what you’re talking about — text isn’t enough. You need to know how to create, edit and publish images.
Two coaching clients recently asked me — both on the same day — how to insert an image on a WordPress page
They had 3 specific needs:
Take a screenshot
Resize the image
Insert an image on a WordPress page (including adding a hyperlink to it)
I must admit I was surprised that this wasn’t common knowledge but they were struggling with it, so I put together this blog post.
You’ve probably seen many “quote boxes,” sometimes called memes, on social media. These are boxes that contain an inspirational quote. Usually, there’s an image or background behind it.
Why should you post quote boxes? To engage people, make them think, and inspire them.
And guess what? The quote doesn’t have to be from someone famous. You can create your own quote! You can also ask people questions.
Invite people to comment, answer, discuss.
Here’s a 6-minute segment from my video course PowerPoint for Marketing Graphicswhere I show you how to create a quote box in PowerPoint. (I just discovered that the quote is from André Gide, not Christopher Columbus!)
It’s just 1 custom graphic you can easily create for your business without paying lots of money to a graphic designer. In this short video, you can imagine the tremendous value the full course offers!