Your email list is your golden treasure, the basis of your business. Your subscribers are the people who have chosen to follow you — they signed up for what you have to offer. They’re what is sometimes called “hot leads.”
But your subscribers will leave you — unsubscribe — if you don’t build a relationship with them and offer them something of valuable regularly.
Many online entrepreneurs build an email list and then seldom send email to their subscribers because:
They’re afraid subscribers will unsubscribe if they send too many emails
They don’t know what to write in their emails
Their method of sending out emails is so involved that each email becomes a big project, taking hours
I have a few e-books that I’ve been selling for years. That’s because they’re on topics that are “evergreen.” Here are some of the titles:
“Slide Design for Non-Designers”
“12 Steps to Become a Charismatic Speaker”
“How to Write and Sell an E-book”
On the other hand, my e-book, “101 Tips Every PowerPoint User Should Know,” needs to be updated every couple of years.
Obviously, it’s more work for me to have to update an e-book regularly. Yet “Slide Design for Non-Designers” is my best-selling e-book.
What is evergreen content?
Evergreen content stays fresh for a long time. It’s about principles rather than the latest tools or tactics. Of course, everything changes eventually, but you can certainly lengthen the shelf life of what you write.
If you want your freebie or product to work for a long time, it should be evergreen content.