10 techniques to create independence in your online business

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If you’re working too hard, you can use one or more of these techniques to get more done in less time and give yourself more freedom!

1. Automating emails and funnels

When people sign up for your freebie, they should get a series of automated emails, appropriately called autoresponders. You set these up in advance in your email service provider’s software and these emails should tell people who you are and what you do, help them get value from the freebie, and make a first offer to buy something. That offer should also be on the thank you page after people complete the opt-in form and in the freebie itself. That’s the process of automating your first sales. The funnel is freebie > offer. That offer is often a low-priced one, to get people “in the door.”

Similarly, when people buy something of yours, there should be a next step.

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by Ellen Finkelstein

JV partnerships not working? Here’s what you need to do instead: Interview with Danny Bermant

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Danny Bermant helps established coaches and consultants attract their ideal clients through joint venture partnerships. In the last 3 years alone, he has worked with over 400 JV partners and supported numerous launches, summits, giveaways, webinars and other joint ventures, both for his clients, and for other partners, that have generated millions of dollars in revenue.

Danny’s passion is people and the nurturing of professional relationships. His friends refer to him as “Captain JV” – he is a prolific networker. He has worked with some of the biggest names in marketing and in the process built a sizable network of over 4,000 contacts across every major industry. Nothing gives him more pleasure than enabling both businesses and non-profit organizations to forge new and fruitful partnerships.

In this interview, Danny explained how you can get better results from partnering with others, even if you’ve had bad experience with partnering in the past. He provided some detailed techniques to create lasting, powerful relationships with other like-minded entrepreneurs. Below it, you can read a summary of his answers to my questions.

Who do you serve and who are your clients?

I serve established coaches and consultants. They have a list and an offer, but they are looking for a better way to bring clients on board. The people I work with are collaborative rather than competitive. They are not predatorial types of people; they’re people who like working with others. Naturally, they prefer a more inclusive partnership with other businesses. They have a preference for this rather than having to really go out and pitch and hustle. They like having a situation where they are working with like-minded businesses who refer clients to them or promote them, which means they have people coming into their orbit who are warm and pre-sold.

What is their problem, their need, and what are the symptoms of that problem?  

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by Ellen Finkelstein

How to add value to your offers

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There’s a theory that you should offer value (pure content) in 3 out of 4 emails and only then make an offer. The idea is that you give, give, give, and only then do you ask.

I’m totally against this theory! 

It sets up a false contrast between offers and content, as if offers can’t be valuable. But actually, the word “offer” means you’re giving something.

And when you set pure content as separate from your offers, subscribers learn to read your “value” emails and tune out your offers.

Add value to your offers

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by Ellen Finkelstein

Interview with Chuck Anderson: How to use events to massively grow your online business

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Chuck Anderson helps online entrepreneurs fill events through events and partnerships.

Here’s the video interview. Below it, you can read a summary of Chuck’s answers to my questions and find his free offer.

Who do you serve and who are your clients? 

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by Ellen Finkelstein