How to add value to your offers

0Comments

There’s a theory that you should offer value (pure content) in 3 out of 4 emails and only then make an offer. The idea is that you give, give, give, and only then do you ask.

I’m totally against this theory! 

It sets up a false contrast between offers and content, as if offers can’t be valuable. But actually, the word “offer” means you’re giving something.

And when you set pure content as separate from your offers, subscribers learn to read your “value” emails and tune out your offers.

Add value to your offers

Read More
by Ellen Finkelstein

Interview with Chuck Anderson: How to use events to massively grow your online business

2Comments

Chuck Anderson helps online entrepreneurs fill events through events and partnerships.

Here’s the video interview. Below it, you can read a summary of Chuck’s answers to my questions and find his free offer.

Who do you serve and who are your clients? 

Read More
by Ellen Finkelstein

Interview with Tony  Guarnaccia: Growing your audience, income & impact through podcasts

0Comments

Tony Guarnaccia is widely recognized as an authority on digital marketing and has driven results for thousands of businesses across the globe, from small businesses to the Fortune 500. He helps authors, coaches, consultants, and other entrepreneurs grow their businesses either by speaking as a guest on podcasts or by hosting their own postcast.

Watch my interview with Tony. You can read a short version of the interview below the video.

Who do you serve and who are your clients? 

Read More
by Ellen Finkelstein

How to use Chat GPT to write email copy

3Comments

Chat GPT from Chat AI has taken the world by storm. You can use it for many purposes, but in this blog post, I want to talk about how to use it for writing emails.

Chat GPT can help you write more compelling and effective emails, by suggesting subject lines, introductory stories or paragraphs, and calls-to-action.

For promotional emails, it can help you write an entire email.

I recommend always editing and personalizing what Chat GPT writes by adding your own stories and e experience. While you can get great ideas for content, its writing is rather bland.

Some ideas that Chat GPT suggested

Read More
by Ellen Finkelstein