Earn more money with follow-up sales

Change the World Marketing Posted on by

online-business-follow-up-sales-1I often get “surprise” sales. That means that someone buys a product that I didn’t even promote in my emails or with a partner.

How would you like to wake up to sales notifications every morning or have them pop up in your inbox throughout the day, whether you’re working or not? In this post, I’ll explain how to make that happen without hardly any more work on your end. Best of all, this is a system you set up once for each product but continues to work for you going forward with only minor upkeep.

What are backend sales and why are they so advantageous?

online-business-follow-up-sales-2

To make this happen, you want to take advantage of the fact that people are more likely to buy from you again after the initial purchase. Your job is to simply give them more opportunities to buy. This concept is called backend sales. After the initial sale, the customer heads to the download page, and should also receive an email with the purchase and download information. These are the first 2 places you want to take advantage of to make more sales. To repeat, the 2 places that all of your new customers see after a
purchase are: Continue reading →

How to Create an Opt-in Page to Grow Your Subscriber List

Change the World Marketing Posted on by

online-business-create-optin-page-1Offering people in your target market a free product in return for their name and email is such a basic concept in online marketing, but many people struggle with the technology.

Yet without this free product, often called a freebie, you won’t be able to grow your subscriber list. And without the list, you won’t have people to sell to via email. Email marketing is the bedrock of online success.

In this post, I’m assuming that you have something to give away and just need to create an opt-in page where people can subscribe to get it.

Here’s a brief overview of the process. Note that the specifics will vary depending on your email service provider, page builder, etc.

Upload the freebie to an online storage location

In order to deliver your freebie, you need to give subscribers a link that lets them download it. Here are some options: Continue reading →

How to quickly create a product or freebie

Change the World Marketing Posted on by

online-business-create-products-quickly-1I get frustrated sometimes when my coaching clients create obstacles in the way of creating products that could start generating more income for them. Here are some of the things they say:

  • But then I have to write some copy
  • People won’t pay for that because it’s available for free elsewhere
  • I don’t have the time
  • I haven’t figured out yet what I want to sell

There are also other issues that get drawn into the mix:

  • I can’t link to a product in my book because I don’t have a product yet
  • I can’t link to my website because it isn’t ready yet
  • I can’t get my website ready because I don’t have anything to sell yet
  • I can’t email my list because my newsletter needs to be updated
  • I can’t email my list because I don’t have anything to sell

When you work online, you often have to find ways to work quickly, especially if you aren’t selling very expensive products. There’s a constant cycle of creation and promotion, creation and promotion. As you build up your business, you can develop more passive income, such as a membership program or affiliate income– but even then you need to be regularly creating new content or promoting regularly.

Of course, the solutions depend on the situation, but here are some suggestions if you aren’t getting products out there to sell: Continue reading →

These are the 4 models for online entrepreneurs

Change the World Marketing Posted on by

online-business-4-models-online-entrepreneursWhen people start an online business, they usually copy the model of a successful online entrepreneur they’ve been following. If they hire a coach, they use that coach’s model.

But over the years, I’ve noticed that there is more than one way to success online — and most people ignore that. In fact, even the top performers stick to what has made them successful and rarely try — or recommend something else.

But a different model might be better for you, depending on:

  • Your comfort with risk
  • The amount of money you have to invest
  • The type of daily schedule you want or need
  • Your niche and target market
  • Your comfort with selling
  • And more

I see lots of people stuff themselves into the wrong model. And I see others who could make more money if they added a different model — because you don’t have to stick to just one.

Let’s talk about the 4 models and their pros and cons. Continue reading →

Double opt-in or single opt-in? That is the question

Change the World Marketing Posted on by

online-business-double-opt-in-2NEW UPDATES!

You probably have an opt-in form on your website. If not, you should! You need an opt-in form to add to your email subscribers.

Many online marketers in the United States use a double opt-in procedure. When website visitors fill out the opt-in form, they get an email with a link to confirm their email address. Most bulk email programs use double opt-in by default. But is double opt-in a good idea? Well, this is a controversial topic.

And the trends are changing.

Let’s look at the pros and cons of double opt-in.

Pros and cons of double opt-in

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Double opt-in pros

Continue reading →