I’ve done my share of speaking to a live audience, but having kids at home (that was a while back) and living in a small, rural town made it hard. Instead, I focused on webinars. And webinars have been a great way for me to reach many people.
Speaking, however you do it, is a powerful way to connect with your audience, your potential customers or clients, your target market. People are more enlivened when they listen to your voice than they are when they read what you write (which is what you’re doing now). You can elicit a strong, emotional response more easily by speaking than you can by writing. Of course, many people have been inspired by writing, but unless you’re a very skilled writer, you’ll find engaging your audience is easier when you speak.
Speaking to a live audience is very powerful and the connection is strongest when you’re in the same room with your audience, but speaking live has some disadvantages.
So here are my 3 reasons why webinars are more powerful than speaking to a live audience. Continue reading →