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I once read that 80% of Americans would like to write a book. But for those that complete that goal, the results are often not what they hoped. John Kremer, one of the top experts on marketing books and author of 1001 Ways to Market Your Books, says, “The average writer in my experience probably makes less than $100 a year in ebook sales.” And even at $1 per book, that’s only 100 books! He also says you should write lots of books.

Yes, with a lot of promotion, you can do better, but to make serious money, you need to turn your book into a business. Each book you write can become a new stream of income.

How do you do that? By making a free offer in the book and creating a funnel of offers so that readers turn into customers for your products and services.

Authors! The Quick Book to Business ModelI’ve co-written a book with Connie Ragen Green, a wildly successful online entrepreneur and author, that we named Authors! The Quick Book to Business Method: Turning Your Book into an Ongoing Revenue Stream.

In this book we explain:

Part I: Authorship as a Business Model, including how to write a book more quickly than most people

Part II: Turning Your Book Into a Business,  including how to create your product funnel and grow your business

Part III: Creating an Online Course, including ways to create and deliver the course

Part IV: Using the Power of Stories, including the 6 kinds of stories you can tell, the 4 C’s of story structure, and more.

Part V: What’s Next in Your Journey

In this 100-page “Quick Read” book, we delve deeply into how to create a book quickly, how to set up your offer and funnel, how to turn your book into an online course, the importance of storytelling, and more. We base what we write on our own experience of writing books and creating online streams of income. We’ve both been online for years and have both written many books, although our paths as authors and entrepreneurs have been quite different.

Our goal is to show you how you can get your message out to more people, transform more lives, and make an ongoing income.

What to do next

If this sound like something you would like to do, check out the book here.

Leave a comment if you have questions. We’d love to hear from you!


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    4 replies to "Authors! The Quick Book to Business Method"

    • Jennie Vee

      Looks very useful and practical! I will definitely get this at Amazon.

    • Gary

      Will definotely check this book out. I am interested to make more streams of income with my business.

    • Josie Cruise

      I’ve always wanted to write a book because I feel like I know a lot about my field that I’d like to share to everyone. But at the same time I am scared to get the word out because I might not be as “expert” as I thought I am. How do you get over that feeling of insecurity?

    • Ellen Finkelstein

      You have to test it with real people. Start by speaking to a few friends. Then speak to small groups and see their reaction. Then start a blog and see how that goes. You can publish articles on LinkedIn and at and see what reaction you get. By then, you’ll have a good idea of what value you can bring to people.

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