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Author Archives: Ellen Finkelstein

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The ACTION principles of persuasion

Change the World Marketing Posted on March 10, 2021 by Ellen FinkelsteinMarch 10, 2021

When you’re in business, you’re always trying to persuade people to take an action — opt-in or buy. Much has been written about this topic, of course, but I recently heard a podcast that highlighted Jonah Berger, who has written … Continue reading →

Posted in Selling a Product, Success | Tagged agency, conversion cost of inaction, guarantee, influence, micro-commitments, persuasion, testimonials | 4 Replies

Interview with Nicole Dean-Avoiding Content Creation Overwhelm

Change the World Marketing Posted on February 1, 2021 by Ellen FinkelsteinFebruary 1, 2021

Nicole Dean is the co-owner of Coach Glue, along with Melissa Ingold. They develop and create done-for-you content, tools, forms, and training to help business coaches to make more money, run their businesses smoothly, and still have time to live … Continue reading →

Posted in Coaching, Products/Services | Tagged business coach, CoachGlue, coaching, content, done-for-you, Nicole Dean, overwhelm, PLR, private label rights | 2 Replies

You’re wasting time — that’s why you aren’t making enough income — and how to fix it

Change the World Marketing Posted on February 1, 2021 by Ellen FinkelsteinFebruary 2, 2021

To make enough income in your online business, you need to focus on income-producing activities. Therefore, if you’re wasting your time on other things, you won’t be making the income you want. It’s hard to know if the time you’re … Continue reading →

Posted in Email marketing, Events/webinars, List building, Products/Services, Selling a Product, Social Media, Success | 4 Replies

How to overcome your reluctance to start creating and selling products – Interview with Barb Ling

Change the World Marketing Posted on December 31, 2020 by Ellen FinkelsteinJanuary 6, 2021

Barb Ling is an online authority building expert, a 21+ year innovator (she and I both started creating websites by hand-coding HTML), the author of a huge number of training packages, books, and publications on how to generate a thriving … Continue reading →

Posted in General Internet Marketing, Interviews, Selling a Product, Success | Tagged Barb Ling, mindset, online success, products | Leave a reply

How to grow your business fast before you have a product – Interview with Quynh Vo

Change the World Marketing Posted on December 23, 2020 by Ellen FinkelsteinDecember 23, 2020

Quynh Vo has been helping professionals and entrepreneurs create powerful passive income streams and build wealth since 2008. Her simple 6-step process is easy to implement and allows her clients to have time and money freedom to accomplish their most … Continue reading →

Posted in Events/webinars, List building, Partnering, Products/Services, Selling a Product, Success | Tagged 5-day challenge, income, money, Quynh Vo, summits | 1 Reply

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HollyGenser Revised Photo by AnitaEllen is a cherished partner in my web-based business. She helped me set priorities and gave me clear directions. She is always kind and generous in sharing her years of Internet business expertise. She answers my questions, believes in me, and helps me succeed. I highly recommend Ellen to anyone who wants to grow a thriving, ethical online business. — Holly Genser, Career Coach and Writer guiding sensitive, creative professionals to renew their enthusiasm, communicate their value, and get paid for work they love at HollyGenser.com.

Clydette Clayton"I just want to tell you that you are extraordinarily clear, concise, and human. You are a breath of fresh air. Thank you for all that you do and have done. Your teaching techniques are exceptional." -- Clydette Clayton

Recent Posts

  • The ACTION principles of persuasion
  • Interview with Nicole Dean-Avoiding Content Creation Overwhelm
  • You’re wasting time — that’s why you aren’t making enough income — and how to fix it
  • How to overcome your reluctance to start creating and selling products – Interview with Barb Ling
  • How to grow your business fast before you have a product – Interview with Quynh Vo

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