Not long ago, I interviewed Jason Fladlien of Rapid Crush for a book I’m writing with Connie Ragen Green. It ran for about 40 minutes and I recorded it in Zoom. Then, I needed to get the recording into the … Continue reading →
I’m sure you’ve seen sales pages filled with yellow highlights, bright red text, and BUY NOW buttons all over the place. You might think that’s what’s necessary to make the sale — and some people do succeed that way — … Continue reading →
You’ve probably heard that people buy from someone that they know, like, and trust. It makes sense, after all. Would you buy from someone that you don’t know, like or trust? But if you’re an online entrepreneur, how do potential … Continue reading →
I often get “surprise” sales. That means that someone buys a product that I didn’t even promote in my emails or with a partner. How would you like to wake up to sales notifications every morning or have them pop … Continue reading →
Offering people in your target market a free product in return for their name and email is such a basic concept in online marketing, but many people struggle with the technology. Yet without this free product, often called a freebie, … Continue reading →
