Using AI for writing

Automation
Success
Web technology
Writing
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AI writing tools have transformed content creation in recent years. Writer’s block is almost nonexistent, writing can be done in seconds, and spelling and grammar mistakes are reduced significantly. But…

Are there ethical and privacy concerns?
Which tools might you use for which type of writing?
HOW should you use AI in your writing?
How do you get the best results?

In this blog post, I’ll try to briefly answer these questions and more.

Ethical and privacy concerns

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by Ellen Finkelstein

What can online course creators learn from other sectors?

Events/webinars
Selling Products and Services
Speaking
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In my many years working with clients, training, and teaching, I’ve seen a trend that not many people talk about — the separation into silos — or sectors — of course creation into educational training, corporate training, and personal training.

I’ve come to think that these sectors could learn from each other.

Just to clarify…

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by Ellen Finkelstein

How to create a 4-email sales campaign

Email marketing
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If you’re looking to sell something, there’s a simple and effective structure you can use to create a 4-email campaign. This approach is versatile, allowing you to use it repeatedly across different platforms. I’ll outline the steps below.

First, it’s important to understand that a sales email campaign doesn’t have to consist solely of dedicated “solo emails.” You can integrate your campaign into other emails or even adapt the structure for social media. For example, you can post a shortened version of the first email on social media, then follow up with subsequent posts, gradually sharing more information about your offer.

Email 1: Introduction and story

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by Ellen Finkelstein

10 techniques to create independence in your online business

Automation
Email marketing
Outsourcing/delegation
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If you’re working too hard, you can use one or more of these techniques to get more done in less time and give yourself more freedom!

1. Automating emails and funnels

When people sign up for your freebie, they should get a series of automated emails, appropriately called autoresponders. You set these up in advance in your email service provider’s software and these emails should tell people who you are and what you do, help them get value from the freebie, and make a first offer to buy something. That offer should also be on the thank you page after people complete the opt-in form and in the freebie itself. That’s the process of automating your first sales. The funnel is freebie > offer. That offer is often a low-priced one, to get people “in the door.”

Similarly, when people buy something of yours, there should be a next step.

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by Ellen Finkelstein