Interview with John Ainsworth: Increasing the effectiveness of your offer promotions

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John Ainsworth helps you increase your income by using a more effective offer strategy — using bumps, upsells, and regular offers to your subscribers. For some clients, he can work magic, even doubling their income.

If you have great products or courses and a good list, but aren’t making the sales you hoped, listen to his advice in this interview!

After the video is a condensed text version of his answers.

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by Ellen Finkelstein

How to avoid Shiny Bright Object Syndrome

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Again and again, I meet people who are spending all their time looking at offer after offer, plan after plan to make some money online, yet not sticking with anything. 

They attend several free webinars a week. They buy program after program. Someone recently told me he had spent $100,000, his entire life savings, on programs and still didn’t know what to do next.

On one hand, it’s nice that you’re an optimist, always believing that the offer in front of you or the new strategy you just heard about will be THE THING that will help you make money and meet your goals.

On the other hand, you never finish or implement any of the offers or strategies but just keep on going from one plan to the next.

Is this you?

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by Ellen Finkelstein

Interview with Barbara Ingrassia: Avoiding violating the copyright of others and protecting your own

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Barb Ingrassia teaches small businesses how to protect what they create from the content thieves lurking on the Internet. She has been studying and navigating the complicated and often confusing area of copyright law for over a decade. She also teaches them how to avoid getting in trouble when using content found on the internet. Her website is Manage Copyright. She has Certification in Copyright Management: CCM from the Special Libraries Association.

Barbara has spoken around the globe and specializes in minimizing legal risks while bringing peace of mind to her clients.

I took this photo of her from her website 🙂

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by Ellen Finkelstein

Interview with Melanie Benson: Amplify Your Authority

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Melanie Benson, is an Authority Amplifier, Revenue Strategist and Money Mindset Coach for expert-preneurs.  With over 12 years experience in corporate America and 21 years as an entrepreneur and coach, Melanie specializes in transforming wisdom into wealth through powerful mindset shifts, influence boosting strategies and aligned visibility that generates an endless supply of clients and opportunity. She is also the host of Amplify Your Success Podcast, a top 1.5% podcast, where I’ve been a guest.

Watch our interview here. Below the video, you can read a shortened version of her answers and get the link to her free offer.

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by Ellen Finkelstein

Interview with Michael Whitehouse: The value of curated networking

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Michael Whitehouse is a coach, author, motivational speaker, and networker. In this interview, we focus on networking.

With over 18 years of experience running businesses and working with a diverse range of people, Michael works with people to gain a clearer vision of their ideal future, develop gratitude to appreciate the life they already have, and build their toolbox of connections and skills to drive towards their vision.

Michael is the founder and chairman of Conference21, a unique virtual conference focusing on authentic connections and powerful learning.

He is also the author of The Guy Who Knows a Guy, a book that shares his story of going from stranger to connector in less than two years. He discovered simple techniques to build a network in a new community that anyone can learn, and shares them in the book.

Watch the video here (text summary is below)

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by Ellen Finkelstein