During my 16+ years online, I’ve been lax in tracking and testing conversions, I admit. But it’s SO important to know your conversion on your opt-in and sales pages as well as your emails. And especially to test variations to see which one works best.
Why? When you have knowledge, you can make changes that improve your conversion. And believe me, all of the highly successful marketers test. Why not you?
So let’s talk about tracking and testing for conversion.
Testing 2 versions of an opt-in page for your free offer and discovering that one of them gives you more subscribers!
Testing 2 versions of a sales page and finding out that one results in more sales!
Testing emails — the subject or the content — and finding that one gets more opens and more clicks!
What would that knowledge mean to you?
There’s a tool for that…
I’ve tested some tools over the years but found them either too complicated or expensive. I think I’ve finally found a set of 4 tools that will give me the information I need to improve my conversions, so I want to share them with you and how I’m using them.
Simple Click Tracker’s name is a little misleading. It’s basically a redirect plug-in for WordPress. Now, I’ve been using a free redirect plug-in, Pretty Links, for a long time and I love that I can give people a short link like ellenhelps.me/stock. Pretty Links does track the clicks so you can see how well they do.
But it doesn’t allow for split testing. Simple Click Tracker does split testing and that makes it every bit worth the price.
For example, in my autoresponders, I use a link, ellenhelps.me/reach. This links to my Reach the Stars Club membership program. But I have 2 sales pages, slightly different. And Simple Click Tracker sends half the people to one and half to the other. When I see that one page does better, here’s what I do:
- I delete the losing page
- I duplicate the winning page using the same URL as the losing page
- I make another change
- I test those pages
In this way, I can continually improve my conversion rate! And I can use that link anywhere, not just in autoresponders. I can put it on my e-store page, in promotions, etc.
Isn’t that cool?
Thrive Leads is a program that creates opt-in boxes on your website. It can do exit pop-ups, sliders (they come in from the side), bars at the top, in-post boxes, bottom of post boxes, and more. You should definitely have this type of program because people often don’t notice that opt-in box in your sidebar.
Thrive Leads does A/B testing. You create a form, create a variation, and tell it to A/B test them. You can set it to choose the winner automatically. Again, this is an iterative process–you do it over and over until you see significant results.
I love it!
I bought Spy Stream recently at an introductory price and think it’s pretty cool. It creates videos every time a person visits your website and shows what they’re doing. Once you install it, you go to the Dashboard and click Domstreams, which are the videos. (You also get basic analytics, but I use Google Analytics for that.)
Now, most of the videos won’t tell you much. Just watch the ones for sales and opt-in pages. Even then, most of the stuff is boring. But sometimes, you really learn a lot, like a sales page I had that had links to something else. As soon as I saw in the video that people were clicking those links, I knew I had to remove them.
It’s a little creepy watching the scrolling and clicking that people do, but you can definitely learn how to increase your conversion from it.
Note: Spy Stream has caused occasional errors on my website, which they’re checking into. And I’m wondering if it slows down the site. So while I love what it does, I haven’t decided to fully recommend it yet.
I use AWeber for my emails to subscribers to this website. It offers A/B testing, letting me send one email to one segment and a variant to another segment. We’re going to start using this a lot more.
The feature isn’t as good as I’d like, but then again, I’ve never heard of one that is. Here’s what I really want:
- I create 2 variants of an email
- I specify all the people I want it to go to, let’s say 3,000 people
- I specify it the number of people I want the split test to go to, let’s say 1,000 people
- I give it a wait time, let’s say 3 hours
- It randomly splits the first 1,000 emails and then automatically sends the rest of the people the winner after 3 hours
If you know of a program that does that, let me know!
Are you testing? If not, why not? If you are, which tools are you using? Leave a comment and please use the Share buttons below to share this post because others will also find it valuable.