Susan Friedmann works with non-fiction authors who want to find the right market for their message and want to go from undiscovered author to profitable recognized expert authority.
After the video is a condensed text version of her answers.
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Ellen Finkelstein
I once read that 80% of Americans would like to write a book. But for those that complete that goal, the results are often not what they hoped. John Kremer, one of the top experts on marketing books and author of 1001 Ways to Market Your Books, says, “The average writer in my experience probably makes less than $100 a year in ebook sales.” And even at $1 per book, that’s only 100 books! He also says you should write lots of books.
Yes, with a lot of promotion, you can do better, but to make serious money, you need to turn your book into a business. Each book you write can become a new stream of income.
How do you do that? By making a free offer in the book and creating a funnel of offers so that readers turn into customers for your products and services.
I’ve co-written a book with Connie Ragen Green, a wildly successful online entrepreneur and author, that we named Authors! The Quick Book to Business Method: Turning Your Book into an Ongoing Revenue Stream.
In this book we explain: Read More
Ellen Finkelstein
My friend, Phyllis Khare, has written Social Media Marketing For Dummies eLearning Kit and it was just published.
I asked Phyllis if I could interview her about the book. I was intrigued that it covered so many aspects of social media marketing and also by the CD, which offers the content in a video course format. (That’s why it’s called an eLearning Kit, not just a book.)
We got together in a joint video conference. The interview is under 9 minutes, so I hope you’ll watch! Phyllis talks about some of the high-impact, advanced tips that she included in the book.
Ellen Finkelstein