“I don’t actually have an online business yet. I was thinking of private label products or the like. What do you think?”
What is PLR and why would you want to use it?
PLR is pre-written content that you buy and can then use pretty much any way you want. It comes with a license that gives you the right to edit it, publish it, create products from it, reformat it, put your name on it, etc. Most PLR does have some restrictions and you should read the license. For example, you can’t sell it as PLR.
Of course, PLR comes in a variety of niches and some PLR sellers specialize in one niche or the other. In my experience, most provide a variety of niches, such as Internet marketing, health, and relationships.
Most PLR comes in some sort of text format, but it is sometimes packaged with PowerPoint slides, images, and even opt-in pages.
People buy PLR when they feel they can’t — or don’t have the time to — create their own content. Basically, PLR is a timesaver.
What can you do with PLR?
One of the nice things about PLR is that you can use it in so many different ways. You can take the same PLR product and repurpose it, slice it and dice it, reformat it for different media, etc.
So here’s my partial list:
- blog posts
- opt-in freebies
- social media posts
- online courses
- membership site content
You can even use PLR to create physical, printed information products.
Does PLR have any disadvantages?
Yes, of course.
First, PLR sellers sell the same PLR to multiple people, That means that your competitors might be selling or giving away the same content. The most reputable providers limit the number of copies they sell, but you still aren’t getting unique content.
Second, in my experience, PLR content is rather bland. You won’t find strong opinions, detailed examples, or personal experiences — like the kind I provide in this blog. That’s partly because the PLR needs to suit many people and also because PLR sellers have to write quickly — this process is often outsourced. After all, writing is time-consuming and they need to make money.
You get around these limitations by customizing your PLR and making it your own:
- Add your own experience.
- Put the content into your own voice.
- Add your own images and formatting
So obviously you have to take some time with your PLR. You can’t just copy and paste it as is.
But PLR will save you time by giving you the framework for your content.
Where to get PLR
You need to find PLR sellers that are reputable. You want the content to be free of spelling and grammatical errors. You also want the information to be accurate. Finally, it shouldn’t be sold too widely.
Here are 3 PLR sources that I’ve used and recommend:
- Nicole Dean’s EasyPLR
- Alice Seba’s All Private Label Content
- Content Sparks
- Piggy Makes Bank
- Createful Journals
- Coach Glue (this is free starter PLR for you to try)
- White Label Perks
Get started now!
If creating content is a hurdle for you and if not having content is holding you back, try PLR.
Have you used PLR? If so, what was your experience? Have you held back from using PLR? Is so, why? Leave a comment and also use the Share buttons to share with your friends and colleagues, because they might benefit as well.