The more traffic you get to your website, the more opportunity you have to gain potential customers or clients. But many entrepreneurs have trouble getting traffic to their website.
Over time, your traffic will increase as you:
- Write more content
- Grow your email and social media lists
But that can take a long time..
And you want quick results, right?
Of course, right!
Is there a shortcut?
There are a few shortcuts, but one that you can use now is to take advantage of the pages on your website that are already doing well. These pages have content that people are searching for and are interested in, so they’re more likely to attract attention.
That means that you find out which pages get the most traffic and promote them. How?
I’ll tell you the two ways to promote them in a minute, but first you need to discover which pages are bringing you the most traffic.
Using Google Analytics
You can learn all about your traffic using Google Analytics. If you don’t already have them set up, follow these steps:
- Go to google.com/analytics and set up an account.
- If you have an HTML site, you need to add code that you get from Google’s site on each page. But for a WordPress website, you use a plug-in. (Read about how to install a plug-in here.) There are a number of good plug-ins but I’m happy with Analyticator.
- Follow the instructions to set it ip — it’s easy to set up.
With most WordPress Google Analytics plug-ins, you can see stats in your Dashboard, but because I have more than one site, I usually go to Google’s website.
Watch this 4-minute video to see how to discover which pages have the most traffic.
The two ways to promote your best pages
Once you’ve located a few high-traffic pages, you can promote them. Remember, the trick is to capitalize on what is already working. Here are two methods you can use:
1, Add internal links
Create internal links to these pages from other blog posts. Internal links are helpful to your page ranking. It shows that you think the content is valuable. Perhaps the most common type of internal link is a menu item, but you can also link to one blog post from another, relevant blog post.
So, here are links to my most popular blog posts:
- “Comparing email services: Aweber, iContact, ConstantContact, MailChimp, and MadMimi”
- “Why I changed my email service from MailChimp to MadMimi“
- “Free Buy Now buttons plus how to use a sales button“
You can see that I just managed to link to my most popular pages! 🙂
These should be plain links, not _blank links that open in a new tab. See “The best way to create links in your blog posts” for details. (This post isn’t one that gets a lot of traffic but it should — and it’s relevant. You don’t want to stuff your blog posts with irrelevant internal links.)
2. Re-promote these pages externally
When you first wrote the blog posts that are now doing well, you probably did some social media marketing for them. That was a while ago, so promote these pages again! They will attract more interest than your posts that few people are interested in. So, they’ll bring you more traffic.
Every few months, check out your most popular pages and re-promote them, both internally and externally.
Would this technique be easy for you to do? Try it!